This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 89 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 89 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What type of goods are typically used for personal consumption? A) Industrial goods. B) Consumer goods. C) Specialty goods. D) Shopping goods. Show Answer Correct Answer: B) Consumer goods. 2. Which element of the promotion mix is highly targeted, immediate, customized, and interactive, using tools like direct mail and online marketing? A) Sales Promotion. B) Advertising. C) Public Relations. D) Direct Marketing. Show Answer Correct Answer: D) Direct Marketing. 3. Modern marketing begins and ends with the ..... A) Sales. B) Products. C) Customers. D) Price. Show Answer Correct Answer: C) Customers. 4. Berikut BUKAN bentuk promosi penjualan adalah ..... A) Telemarketing. B) Voucher. C) Kupon. D) Cashback. Show Answer Correct Answer: A) Telemarketing. 5. The marketing approach that studies marketing on the basis of large number of functions performed is A) Institutional concept. B) Functional concept. C) Commodity concept. D) None of the above. Show Answer Correct Answer: B) Functional concept. 6. Act of dividing market into distinct groups of buyers is A) Market segmentation. B) Market configuration. C) Market research. D) None of the above. Show Answer Correct Answer: A) Market segmentation. 7. ..... ' refers to designing a package (that is a wrapper or a container) for a product A) Packaging. B) Designing. C) Summery. D) Fixing. Show Answer Correct Answer: A) Packaging. 8. Tin cans are not biodegradable. A) Threat. B) Weakness. C) All the above. D) None of the above. Show Answer Correct Answer: B) Weakness. 9. When Savita opens the door on hearing the door bell, a person was standing who was selling Britanica world 'Encyclopedia'. Here Britanica is using which element of promotion mix? A) Public Relation. B) Sales Promotion. C) Advertising. D) Personal Selling. Show Answer Correct Answer: D) Personal Selling. 10. ..... is the process of building & maintaining profitable customer relationships by delivering superior customer value & satisfaction. A) Customer perceived value. B) Customer satisfaction. C) Customer delight. D) Customer relationship management. Show Answer Correct Answer: D) Customer relationship management. 11. What do you call a critical document to help you manage and organize a usability test. A) Us ability Test Plan. B) Usability Test Plan. C) Usability Test Paper. D) Use ability test plan. Show Answer Correct Answer: B) Usability Test Plan. 12. Product means A) A group of seller. B) A group of customer. C) A bundle of utilities. D) Consumer satifaction. Show Answer Correct Answer: C) A bundle of utilities. 13. A retail employee puts a pair of shoes on a customer and asks how they feel. A) Marketing Information Management. B) Selling. C) Promotion. D) Product Management. Show Answer Correct Answer: B) Selling. 14. Marketing Management involves A) Planning marketing activities. B) Organising marketing activities. C) Directing marketing activities. D) Controlling marketing activities. E) All of the above. Show Answer Correct Answer: E) All of the above. 15. What should all NDAs include A) Identification of parties. B) ID tape caution of party-s. C) Marketing Strategy. D) None of the above. Show Answer Correct Answer: A) Identification of parties. 16. What is the concept of consumer behavior? A) It involves understanding how consumers make decisions. B) It is irrelevant. C) It only applies to luxury goods. D) None of the above. Show Answer Correct Answer: A) It involves understanding how consumers make decisions. 17. True or False?Marketing involves encouraging people to buy a product or service. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 18. Define 'perception' A) How a person thinks of himself and how he thinks other people sees him. B) How a person views the world. C) What the person thinks the world is made of. D) How a person feels about the world and what the world is in reality. Show Answer Correct Answer: A) How a person thinks of himself and how he thinks other people sees him. 19. Lingkungan demografis, lingkungan ekonomi dan lingkungan alam termasuk dalam lingkungan pemasaran ..... A) Internal. B) Eksternal. C) Tidak langsung. D) Mikro. E) Makro. Show Answer Correct Answer: E) Makro. 20. A company sells luxury watches and segments its market based on consumer attitudes towards luxury products. What segmentation approach is this? A) Behavioral segmentation. B) Psychographic segmentation. C) Demographic segmentation. D) Geographic segmentation. Show Answer Correct Answer: B) Psychographic segmentation. 21. What does the holistic marketing concept emphasize in relation to customer relationships? A) Price competition. B) Short-term sales. C) Product quality alone. D) Integrated marketing efforts. Show Answer Correct Answer: D) Integrated marketing efforts. 22. Which best defines data security? A) Protection of all data stored on a computer. B) Storing all data on hard copies so information cannot be retrieved by hackers. C) The means of ensuring that data is kept safe from corruption and that access to it is controlled. D) Installing a firewall or spyware to detect unauthorized access. Show Answer Correct Answer: C) The means of ensuring that data is kept safe from corruption and that access to it is controlled. 23. Berikut ini merupakan salah satu strategi dalam product market expansion adalah A) Diversification. B) Targeting. C) Differentiation. D) Positioning. Show Answer Correct Answer: A) Diversification. 24. ..... involves transfer of ownership of the goods. A) Selling. B) Assembling. C) Buying. D) Assembling and buying. Show Answer Correct Answer: A) Selling. 25. Which of the 4Ps of the Marketing Mix does Brand Positioning most closely relate to in the context of the product's image? A) Price. B) Product. C) Place. D) Promotion. Show Answer Correct Answer: B) Product. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books