This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 88 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 88 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. There are how many types of sales promotions? A) 2. B) 3. C) 4. D) 5. Show Answer Correct Answer: A) 2. 2. What is the relationship between pricing and the marketing mix? A) Pricing is the least important element of the marketing mix. B) Pricing is irrelevant to the marketing mix. C) Pricing is a key component of the marketing mix that influences consumer perception and demand. D) Pricing only affects production costs, not consumer behavior. Show Answer Correct Answer: C) Pricing is a key component of the marketing mix that influences consumer perception and demand. 3. Which tool of promotion mix is an impersonal paid form of communication? A) Sales promotion. B) Advertisement. C) Publicity. D) Personal selling. Show Answer Correct Answer: B) Advertisement. 4. CUSTOMERS' SATISFACTION ALSO DEPENDS ON PRODUCT AND SERVICE QUALITY A) FALSE. B) TRUE. C) All the above. D) None of the above. Show Answer Correct Answer: B) TRUE. 5. Which is not part of the Advertising group- A) Print. B) Digital. C) Outdoors. D) Broadcast. Show Answer Correct Answer: C) Outdoors. 6. There are 6 different ways of selecting market segments. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 7. Collaborators aim to fulfill the same needs of the same customers that the company is targeting A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 8. 6 which of the following is psychographic variable A) Personality. B) Selling. C) Both. D) None. Show Answer Correct Answer: A) Personality. 9. Which element of the marketing mix involves decisions related to advertising, sales promotions, and public relations? A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: D) Promotion. 10. The "consumer value" of a product is assessed by: A) The seller. B) The producer. C) Supply and demand dynamics. D) The consumer. Show Answer Correct Answer: D) The consumer. 11. Which of the following do not belongs to the steps in creating Strategic Brand Management? A) Identifying and establishing brand positioning. B) Growing and sustaining brand value deals with brand positioning. C) Creation of significant contribution model to the branding theory and has rolled out the concept of customer-based brand equity. D) Planning and implementing brand marketing. Show Answer Correct Answer: C) Creation of significant contribution model to the branding theory and has rolled out the concept of customer-based brand equity. 12. Identifying the needs and wants of consumers is a part of: A) Selling. B) Market information function. C) Packaging. D) Pricing. Show Answer Correct Answer: B) Market information function. 13. What psychological factors affect consumer decisions? A) Product availability. B) Brand loyalty. C) Price sensitivity. D) Perception, motivation, beliefs, attitudes, and emotions. Show Answer Correct Answer: D) Perception, motivation, beliefs, attitudes, and emotions. 14. Which of the following is NOT a component of micro-environment? A) Suppliers. B) Customers. C) Competitors. D) Technological changes. Show Answer Correct Answer: D) Technological changes. 15. "The idea is to persuade the consumer to buy the product by any means necessary." which marketing concept is highlighted here? A) Production concept. B) Product concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: C) Selling concept. 16. What is marketing research used for? A) To manage a company's marketing activities. B) To gather data and information to gain insight into customer needs and market trends. C) To create marketing campaigns that are socially responsible and adhere to ethical standards. D) To research and analyze the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: B) To gather data and information to gain insight into customer needs and market trends. 17. Dividing the market based on lifestyle and personality is called: A) Demographic segmentation. B) Geographic segmentation. C) Psychographic segmentation. D) Behavioral segmentation. Show Answer Correct Answer: C) Psychographic segmentation. 18. According to the marketing perspective, the consumer's cost for a car includes: A) The price of the car, operating costs, costs of disposal after use, effort and mental energy spent on using the car, etc. B) The price of the car, fuel costs. C) The price of the car, fuel costs, repair costs. D) The price of the car, fuel costs, repair costs, insurance costs. Show Answer Correct Answer: D) The price of the car, fuel costs, repair costs, insurance costs. 19. Marketspaces is an online market A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 20. Which of the following stages of the product life cycle is the most difficult one for marketers: A) Introduction. B) Growth. C) Maturity. D) Decline. Show Answer Correct Answer: C) Maturity. 21. Because of their association with quality and status, ..... often cost a bit more. A) Market share. B) Brand awareness. C) Special promotions. D) Premium brands. Show Answer Correct Answer: D) Premium brands. 22. From among the following, identify the factor which does not form part of facilitating function of marketing? A) Financing. B) Risk bearing. C) Packaging. D) Standardization. Show Answer Correct Answer: C) Packaging. 23. The word retail is derived from the Spanish word retaillier, meaning "to cut a piece of of" or to break bulk. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 24. Which component of the marketing mix deals with how products are delivered to consumers? A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: C) Place. 25. Pricing is often used in a firm's ..... strategy. A) Profits. B) Advertising. C) Value & image. D) Product & management. Show Answer Correct Answer: B) Advertising. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books