This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 87 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 87 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. This is the Channel that goes from Producer to Consumer A) Direct. B) Indirect. C) Sales Agent. D) None of the above. Show Answer Correct Answer: A) Direct. 2. How do trends in digital marketing impact traditional marketing? A) Digital marketing trends compel traditional marketing to evolve and integrate digital strategies for better effectiveness. B) Digital marketing has no effect on traditional marketing. C) Traditional marketing will always be more effective than digital marketing. D) Digital marketing trends are irrelevant to traditional marketing strategies. Show Answer Correct Answer: A) Digital marketing trends compel traditional marketing to evolve and integrate digital strategies for better effectiveness. 3. Yang tidak termasuk dalam marketing strategy adalah A) Targeting. B) Segmenting. C) Positioning. D) Competitor. Show Answer Correct Answer: D) Competitor. 4. Sunita calls her friend Suman and requests her to sell one of her paintings to Rama's mother. In this transaction who is the marketer A) Sunita. B) Suman. C) Both. D) None. Show Answer Correct Answer: A) Sunita. 5. Lag of time adalah? A) Waktu untuk penyampaian di butuhkan untuk sampainya barang dari produsen ke konsumen. B) Waktu tunggu datang barang. C) Waktu untuk pengiriman barang dari dan untuk konsumen. D) Waktu pembuatan barang. E) Waktu nunggu bepergian. Show Answer Correct Answer: A) Waktu untuk penyampaian di butuhkan untuk sampainya barang dari produsen ke konsumen. 6. The psychological factors influencing consumer behavior are; A) Motivation, perception, learning, beliefs and attitudes. B) Culture, subculture, social class. C) Reference groups, family, roles and status. D) All of the above. Show Answer Correct Answer: A) Motivation, perception, learning, beliefs and attitudes. 7. ..... is want for specific product backed by ability to pay. A) Want. B) Need. C) Customer. D) Demand. Show Answer Correct Answer: D) Demand. 8. Task environment in marketing is otherwise referred to as: A) Micro environment. B) Macro environment. C) Competitive environment. D) Socio-cultural environmnet. Show Answer Correct Answer: A) Micro environment. 9. Identify the type of promotional media based on the example below:Ads on Facebook or Instagram A) Print Media. B) Broadcast Media. C) Online Media. D) Specialty Media. Show Answer Correct Answer: C) Online Media. 10. Berikut faktor yang mempengaruhi perilaku konsumen kecuali ..... A) Kebudayaan. B) Teknologi. C) Sosial. D) Psikologi. E) Ekonomi. Show Answer Correct Answer: B) Teknologi. 11. What do we mean by Target Groups? A) A group of people expected to purchase our products. B) Employees. C) Population. D) Shop Floor Executives. Show Answer Correct Answer: A) A group of people expected to purchase our products. 12. Which of the following sales promotion technique used to induce the buyers to buy the product? A) Rebate. B) Sampling. C) Lucky draw. D) Discounts. Show Answer Correct Answer: D) Discounts. 13. Sales Promotion converts future consumer into ..... consumer. A) Permanent. B) Temporary. C) Conservative. D) Free. Show Answer Correct Answer: A) Permanent. 14. Which of the following is used for Labelling? A) Sign. B) Symbol or design. C) Name. D) All of these. Show Answer Correct Answer: D) All of these. 15. It combines the design and implementation of marketing activities and programs to build, measure, and managed brand to maximize their value. A) Strategic Brand Planning. B) Strategic Brand Management. C) Brand Management. D) Brand Planning. Show Answer Correct Answer: B) Strategic Brand Management. 16. The consumer value of a product/service is: A) The outstanding attributes of the product/service. B) The core value of the product/service. C) The supplementary value of the product/service. D) The benefits that satisfy the consumer's needs. Show Answer Correct Answer: D) The benefits that satisfy the consumer's needs. 17. Contoh Co-Branding Ritel adalah ..... A) Walls Selection Oreo. B) AMDK Club untuk Indomaret. C) Walls Magnum. D) None of the above. Show Answer Correct Answer: B) AMDK Club untuk Indomaret. 18. What is a common misconception about marketing and selling? A) Selling is a part of marketing. B) Marketing is only about advertising. C) Selling is more important than marketing. D) Marketing and selling are the same. Show Answer Correct Answer: A) Selling is a part of marketing. 19. The word Market has come from the Latin word A) Marketio. B) Marcatus. C) Matico. D) Marketo. Show Answer Correct Answer: B) Marcatus. 20. What is a Major key driver for Internationalization? A) Atmosphere. B) Profit. C) Distance. D) Lifestyle. Show Answer Correct Answer: B) Profit. 21. INFLUENCE, EXPERTISE AND AUTHORITY MUST BE CONSIDER IN WHAT MAJOR INFLUENCE ON BUSINESS BUYER BEHAVIOR? A) ENVIRONMENTAL FACTORS. B) ORGANIZATIONAL FACTORS. C) INTERPERSONAL FACTORS. D) INDIVIDUAL FACTORS. Show Answer Correct Answer: C) INTERPERSONAL FACTORS. 22. USP is defined as ..... A) Unique Selling Price. B) Unique Sales Preposition. C) Unique Selling Preposition. D) Unique Strategic Preposition. Show Answer Correct Answer: C) Unique Selling Preposition. 23. Establishing a time frame in which to achieve a goal, assigning employees to the project, and determining a method for approaching the work. A) Exit interview. B) Preventive discipline. C) Remedial action. D) Organizing. Show Answer Correct Answer: D) Organizing. 24. ..... is an advantage of advertisement A) Better Reach. B) Less Effective. C) Rigidity. D) Lack of Feedback. Show Answer Correct Answer: A) Better Reach. 25. It is appropriate for an employee to report his/her employer's noncompliance with health and safety regulations when A) A coworker blocks the fire escape route with boxes of old files. B) The housekeeping staff disposes of the company's hazardous materials. C) The employer does not take steps to correct the issue. D) A vendor does not have a ventilation system that meets code. Show Answer Correct Answer: C) The employer does not take steps to correct the issue. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books