This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 86 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 86 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which element of the marketing mix involves designing and managing the physical appearance of a product? A) Price. B) Product. C) Place. D) Promotion. Show Answer Correct Answer: B) Product. 2. Yesterday I bought ..... book and some flowers for Linda, but I lost ..... book on my way home. A) A / the. B) -/ the. C) The-a. D) None of the above. Show Answer Correct Answer: A) A / the. 3. What characteristic of useful marketing information requires the information to be closely related to the situation in order to be the most use? A) Timeliness. B) Accessibility. C) Cost-effectiveness. D) Relevancy. Show Answer Correct Answer: D) Relevancy. 4. A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The most important factor is the celebrity's A) Trustworthiness. B) Likability. C) Credibility. D) Expertise. Show Answer Correct Answer: C) Credibility. 5. 4 P's of Marketing are ..... A) Product, Place, Promotion, Process. B) Place, Price, Process, Place. C) Product, Price, Place, Promotion. D) Promotion, Process, Place, Product. Show Answer Correct Answer: C) Product, Price, Place, Promotion. 6. Getting the right goods and services to the right people at the right place, at the right time, at the right price, with the right communication and promotion. A) Management. B) Marketing. C) Marketing Management. D) None of the above. Show Answer Correct Answer: B) Marketing. 7. What is the purpose of outdoor advertising? A) To promote products and services. B) Display purposes. C) To reward the audience. D) To provide entertainment. Show Answer Correct Answer: A) To promote products and services. 8. "Depth of product mix" refers to: A) Number of product lines. B) Variants of each product. C) Similarity among product lines. D) Market share. Show Answer Correct Answer: B) Variants of each product. 9. Which among the below marketing Activities helps in informing customers about the organization and its products A) Promotion. B) Pricing. C) Production. D) Distribution. Show Answer Correct Answer: A) Promotion. 10. The distinctive identification symbol on an advertisement refers to the: A) Illustration. B) Clip art. C) Signature. D) Copy. Show Answer Correct Answer: C) Signature. 11. Providing information about the product, its features and quality, etc. are part of A) Promotion. B) Pricing. C) Production. D) None of these. Show Answer Correct Answer: A) Promotion. 12. What stage is the longest A) Growth. B) Maturity. C) Introduction. D) Decline. Show Answer Correct Answer: B) Maturity. 13. Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ..... A) Idea. B) Event. C) Experience. D) Place. Show Answer Correct Answer: B) Event. 14. The dimensions of a product mix are ..... A) Width, Length, Depth, and Consistency. B) Product, Price, Place, Promotion. C) Design, Promotion, Distribution, and Service. D) Cost, Demand, Supply, and Competition. Show Answer Correct Answer: A) Width, Length, Depth, and Consistency. 15. Yang masuk dalam konsep Marketing Orientation A) Demand exceed supply. B) Buy a good at a reasonable price. C) Mass production. D) Focus on the customer than business. E) Good sales and communication strategy. Show Answer Correct Answer: D) Focus on the customer than business. 16. Launching a new ..... onto the market is a costly and risky business. A) Product. B) Marketing plan. C) Brand loyalty. D) Special offer. Show Answer Correct Answer: A) Product. 17. Marketing is best described as: A) Selling products aggressively. B) Producing goods in bulk. C) Creating, delivering, and communicating customer value. D) Advertising products. Show Answer Correct Answer: C) Creating, delivering, and communicating customer value. 18. All foreign marketing operations are planned and carried out with little or no difference in product formulation and specifications, pricing strategy, distribution and promotion measures. The firms orientation is A) Polycentric. B) Geocentric. C) Ethnocentric. D) Regiocentric. Show Answer Correct Answer: C) Ethnocentric. 19. SAN MIGUEL CORPORATION ESTABLISH B-MEG TO SUPPLY FEEDS TO THEIR FARMS. THIS IS AN EXAMPLE OF WHAT STRATEGY? A) INTERNAL EXPANSION. B) MERGER. C) BACKWARD INTEGRATION. D) FORWARD INTEGRATION. Show Answer Correct Answer: C) BACKWARD INTEGRATION. 20. What section of the marketing plan serves as a quick overview of the main points of the entire document? A) Marketing Objectives. B) Situation Analysis. C) Summary and Introduction. D) Budget and Controls. Show Answer Correct Answer: C) Summary and Introduction. 21. What type of demand is characterized by consumers needing preventive healthcare? A) Latent Demand. B) Excessive Demand. C) Full Demand. D) Negative Demand. Show Answer Correct Answer: D) Negative Demand. 22. The term 'Competitive Rivalry' refers to: A) The number of suppliers in an industry. B) The level of competition among existing firms in the market. C) The threat posed by substitute products. D) The barriers faced by new entrants. Show Answer Correct Answer: B) The level of competition among existing firms in the market. 23. What factors influence consumer purchasing decisions? A) Personal preferences, social influences, cultural background, economic conditions, marketing strategies, product quality, and brand reputation. B) Random chance. C) Celebrity endorsements. D) Seasonal trends. Show Answer Correct Answer: A) Personal preferences, social influences, cultural background, economic conditions, marketing strategies, product quality, and brand reputation. 24. The targeting criteria ..... A) Market Size, Market Growth, Competitive Advantage, Competition. B) Market Size, Market Growth, Consumer Type, Competition. C) Competitive Strategy, Market Growth, Competitive Advantage, Competition. D) Market Size, Market Share, Competitive Advantage, Competition. Show Answer Correct Answer: A) Market Size, Market Growth, Competitive Advantage, Competition. 25. Berikut ini yang tidak termasuk bagian dari SWOT analysis adalah A) Strategies. B) Opportunities. C) Weaknesses. D) Threats. Show Answer Correct Answer: A) Strategies. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books