This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 85 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 85 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. According to Philip Kotler, marketing primarily focuses on: A) Customer acquisition and retention. B) Profit maximization. C) Distribution efficiency. D) Sales volume. Show Answer Correct Answer: A) Customer acquisition and retention. 2. Media publics do NOT include: A) Radio and television. B) Newspapers and magazines. C) Social media. D) Government. Show Answer Correct Answer: D) Government. 3. ..... acts as a silent salesman as it induces customers to buy the product. A) Branding. B) Packaging. C) Labelling. D) None. Show Answer Correct Answer: B) Packaging. 4. What is the main drawback of Marketing Myopia? A) Increased customer satisfaction. B) Reduced performance over time. C) Focus on long-term growth strategies. D) Enhanced brand loyalty. Show Answer Correct Answer: B) Reduced performance over time. 5. Name the process of creating a unique name and image for a product in the minds of consumers? A) Product positioning. B) Repositioning. C) Branding. D) Labelling. Show Answer Correct Answer: C) Branding. 6. Public relations are paid form of personal and long-term communication of ideas, goods and services using direct communication platform such as-emails, newsletters, etc A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 7. Dalam lingkungan pemasaran pihak yang membantu perusahaan mempromosikan, menjual dan mendistribusikan produknya ke pembeli akhir adalah ..... A) Sales. B) Pemasok. C) Penyalur. D) Pembantu. E) Kolega. Show Answer Correct Answer: C) Penyalur. 8. What is the primary importance of distribution management to marketers? A) It determines the product's retail price. B) It reduces the need for advertising. C) It ensures the product is available to the target market in the right place and time. D) It focuses only on online sales. Show Answer Correct Answer: C) It ensures the product is available to the target market in the right place and time. 9. Disney sells its videos through five main channels:movie rental stores like Blockbuster, Disney company retail stores, and a few other retailers. Disney is a good example of what type of distribution? A) Selective distribution. B) Intensive distribution. C) Multi-channel distribution. D) Integrated distribution. Show Answer Correct Answer: A) Selective distribution. 10. In this stage:*Low sales*High cost per customer acquired*Negative profits*Innovators are targeted*Little competition A) Product development. B) Introduction. C) Growth. D) Maturity. E) Decline. Show Answer Correct Answer: B) Introduction. 11. What is the purpose of market segmentation? A) To increase production costs. B) To target the entire market. C) To identify profitable and distinct customer groups. D) To eliminate competition. Show Answer Correct Answer: C) To identify profitable and distinct customer groups. 12. What is the final step in the Segmentation, Targeting, and Positioning (STP) process? A) Market Segmentation. B) Target Marketing. C) Market Positioning. D) Product Development. Show Answer Correct Answer: C) Market Positioning. 13. A company that targets different age groups with products specifically designed for each is practicing segmentation based on: A) Behavioral factors. B) Demographic factors. C) Psychographic factors. D) Geographic factors. Show Answer Correct Answer: B) Demographic factors. 14. Which trend is essential for marketing to the 21st-century customer? A) Digital and social media marketing. B) Traditional print advertising. C) In-store promotions. D) None of the above. Show Answer Correct Answer: A) Digital and social media marketing. 15. Menggunakan iklan dan promosi untuk menarik konsumen memesan dan meminta produk merupakan contoh dari? A) Poll Strategy. B) Push Strategy. C) Pull Strategy. D) Push Up Strategy. Show Answer Correct Answer: C) Pull Strategy. 16. The concept that 'marketing does not only involve buying and selling' suggests that it also includes what aspect? A) Financial management. B) Understanding consumer behavior. C) Legal compliance. D) Supply chain logistics. Show Answer Correct Answer: B) Understanding consumer behavior. 17. When developing a specific product with defined specifications, features, design, quality, and functions within a certain price range, which level of demand should a business analyze? A) Customers' natural needs. B) Customers' wants. C) Market demand. D) Material needs. Show Answer Correct Answer: C) Market demand. 18. How does a marketing plan affect the way the marketing team plans its strategies? A) The team has more difficulty planning strategies. B) The team can plan strategies more quickly. C) The team can plan strategies with more precision. D) The team can plan strategies up to 10 years in advance. Show Answer Correct Answer: C) The team can plan strategies with more precision. 19. THESE ARE TANGIBLE GOODS THAT NORMALLY SURVIVE MANY USES A) NONDURABLE GOODS. B) SERVICES. C) CONVENIENCE GOODS. D) DURABLE GOODS. Show Answer Correct Answer: D) DURABLE GOODS. 20. THE ONE ELEMENT OF THE MARKETING MIX THAT PRODUCES REVENUE A) PRODUCT. B) PLACE. C) PROMOTION. D) PRICE. Show Answer Correct Answer: D) PRICE. 21. While reading the label of a pack of aluminium foil, Reshma discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible. A) Physical distribution. B) Standardisation and grading. C) Transportation. D) Warehousing. Show Answer Correct Answer: C) Transportation. 22. External market does not include A) Distribution. B) Micro marketing. C) Macro marketing. D) Society. Show Answer Correct Answer: A) Distribution. 23. The firm refines selected ideas into clear product concepts and evaluates consumer reactions to assess desirability, usage patterns, and purchase intent. This is both a creative and research-driven phase. A) Concept Development & Testing. B) Market Testing. C) Idea Screening. D) Commercialization. Show Answer Correct Answer: A) Concept Development & Testing. 24. Service marketing in the same as A) Transaction marketing. B) Relationship marketing. C) Internal Marketing. D) Outdoor marketing. Show Answer Correct Answer: B) Relationship marketing. 25. Where in a marketing plan would a business discuss how it plans to communicate with its customers? A) Marketing objecgtives. B) Situation analysis. C) Executive summery. D) Marketing strategies and procedures. Show Answer Correct Answer: D) Marketing strategies and procedures. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books