This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 84 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 84 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. In which stage of the Product Life Cycle do companies typically experience declining sales and profits? A) Introduction. B) Growth. C) Maturity. D) Decline. Show Answer Correct Answer: D) Decline. 2. Siapa yang akan dilayani oleh perusahaan A) Competitor. B) Customer. C) Company. D) Semua Benar. Show Answer Correct Answer: B) Customer. 3. A person, agent, agency, company or organization, which is instrumental in reaching the goods, merchandise or services to the ultimate consumer A) Retailer. B) Wholesaler. C) Manufacturer. D) Broker. Show Answer Correct Answer: A) Retailer. 4. Soft Goods are best described as: A) Perishable products like fruits and vegetables. B) Lightweight consumer goods made of fabrics or soft materials, such as curtains, carpets, and clothing. C) Durable products made of metal and plastic. D) Electronic items that require technical servicing. Show Answer Correct Answer: B) Lightweight consumer goods made of fabrics or soft materials, such as curtains, carpets, and clothing. 5. Y A) H. B) Hi. C) All the above. D) None of the above. Show Answer Correct Answer: A) H. 6. How can businesses effectively segment their markets? A) By focusing solely on product features. B) By using only sales data to make decisions. C) By randomly selecting customers for feedback. D) By using demographic, psychographic, geographic, and behavioral criteria. Show Answer Correct Answer: D) By using demographic, psychographic, geographic, and behavioral criteria. 7. It is defined as the totality of a group that includes people who look, think, and act the same as well as those who do not. A) Public. B) Private. C) Campaign. D) Planning. Show Answer Correct Answer: A) Public. 8. Which type of organization best suits a nationwide department store with each store having 12-15 departments? A) Effective Management Techniques. B) Horizontal Organization. C) Recruiting. D) Vertical Organization. Show Answer Correct Answer: D) Vertical Organization. 9. From a marketing perspective, the "cost" incurred by consumers is: A) The amount paid to purchase the product. B) The cost incurred during usage. C) The disposal cost of the product. D) All expenses and efforts the consumer must bear. Show Answer Correct Answer: D) All expenses and efforts the consumer must bear. 10. Companies that adopt a niche strategy usually focus on: A) A large market segment. B) Small and underserved market segments. C) Direct competition with the market leader. D) Developing a product for the entire market. Show Answer Correct Answer: B) Small and underserved market segments. 11. A manufacturer of a variety of devices used in restaurants, asked its marketing department to develop methods of building a brand awareness for future. The marketing department then recruited consumers who were early adopters of devices and asked them to spread the word about the new products. This is an example of: A) Personal marketing. B) Sales promotion. C) Buzz marketing. D) Direct marketing. Show Answer Correct Answer: C) Buzz marketing. 12. 'Sugar Free' is a leading brand of artificial sweetener in India. It is owned by A) Cadila. B) Ranbaxy. C) Cipla. D) Dr. Reddy's. Show Answer Correct Answer: A) Cadila. 13. Which of the following statements are correct about strategic plans? A) All of the above. B) Must be expressed in clear terms. C) Must be written down or documented. D) Must be consistent with the organizational goals. Show Answer Correct Answer: A) All of the above. 14. Product, Place, Price, and Promotion are also called A) Promotion Mix. B) Market segmentation. C) 4 P's. D) Marketing. Show Answer Correct Answer: C) 4 P's. 15. When companies measure the number of people who are willing and able to buy their products, they are measuring ..... A) Demand. B) Standard of living. C) Need. D) Price Elasticity. Show Answer Correct Answer: A) Demand. 16. How can we make people like our product? A) Understand customer needs and enhance product quality. B) Focus solely on social media presence. C) Increase advertising budget without improving quality. D) Offer discounts without understanding customer preferences. Show Answer Correct Answer: A) Understand customer needs and enhance product quality. 17. What is the role of advertising in traditional marketing? A) Advertising is essential for creating brand awareness and influencing consumer purchasing decisions in traditional marketing. B) Advertising serves to reduce competition among brands. C) Advertising is only used for promoting sales and discounts. D) Advertising primarily focuses on digital platforms and social media. Show Answer Correct Answer: A) Advertising is essential for creating brand awareness and influencing consumer purchasing decisions in traditional marketing. 18. Which of the following is a true statement about the introduction stage of the product life cycle: A) Profits are usually nonexistent. B) Costs are low. C) C. Sales growth is exploding. D) There is intense competition. Show Answer Correct Answer: A) Profits are usually nonexistent. 19. "Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy? A) Production concept. B) Product concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: A) Production concept. 20. Under which marketing philosophy, the firm shifted from quantity of production to quality of products? A) Production concept. B) Product concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: B) Product concept. 21. Which is the technique of sales promotion? A) Mela. B) Distribution sample. C) Lottery. D) All of these. Show Answer Correct Answer: D) All of these. 22. ..... is the digital version of word-of-mouth marketing that customers will seek it out or pass it along to friends A) Digital marketing. B) Viral marketing. C) Online marketing. D) Direct marketing. Show Answer Correct Answer: B) Viral marketing. 23. This P is not a part of the 7Ps of marketing mix? A) Promotion. B) People. C) Process. D) Purpose. Show Answer Correct Answer: D) Purpose. 24. The marketing approach which focuses on specific marketing agencies, middleman etc engaged in marketing process is A) Functional. B) Institutional. C) Commodity. D) None of the above. Show Answer Correct Answer: B) Institutional. 25. IT IS THE MOST SCIENTIFICALLY VALID RESEARCH. A) SURVEY RESEARCH. B) FOCUS GROUP RESEARCH. C) EXPERIMENTAL RESEARCH. D) BEHAVIORAL RESEARCH. Show Answer Correct Answer: C) EXPERIMENTAL RESEARCH. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books