This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 83 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 83 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following best describes the segmentation base used by Uber when it targets both premium (Uber Black) and budget users (Uber Auto)? A) Demographic segmentation. B) Psychographic segmentation. C) Behavioral segmentation. D) Income-based segmentation. Show Answer Correct Answer: D) Income-based segmentation. 2. What are the defining characteristics of a utilitarian product? A) Aesthetic appeal and luxury features. B) Functionality, practicality, efficiency, durability, and cost-effectiveness. C) High price and exclusivity. D) Complex design and intricate details. Show Answer Correct Answer: B) Functionality, practicality, efficiency, durability, and cost-effectiveness. 3. Gabbar is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given line. A) Physical distribution. B) Transportation. C) Warehousing. D) Standardisation and grading. Show Answer Correct Answer: D) Standardisation and grading. 4. Why is market research important in strategic marketing? A) Market research is only useful for large companies. B) Market research eliminates the need for marketing strategies. C) It helps identify customer needs and market opportunities. D) Market research is primarily focused on financial forecasting. Show Answer Correct Answer: C) It helps identify customer needs and market opportunities. 5. MARKETERS MUST HAVE A THOROUGH UNDERSTANDING OF HOW CONSUMER AND BUSINESS MARKETS THINK, FEEL, AND ACT AND OFFER CLEAR VALUE TO EACH AND EVERY TARGET CONSUMER. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 6. What is the primary responsibility of a marketing manager towards society? A) Providing employment. B) Reducing product costs. C) Consumer satisfaction. D) Maximizing profits. Show Answer Correct Answer: C) Consumer satisfaction. 7. Also known as the distribution channels A) Promotion. B) Place. C) Process. D) People. Show Answer Correct Answer: B) Place. 8. Marketing does not include the following A) Marketing planning. B) Packaging. C) Selling. D) Labelling. Show Answer Correct Answer: C) Selling. 9. How do you perform a 'test market'? A) Sell the product at a few selected places and then observe the response. B) Sell the product by offering huge discounts and free gifts. C) Test the market by giving the product free to consumers. D) Market the product for a short time and then stop marketing it. Show Answer Correct Answer: C) Test the market by giving the product free to consumers. 10. Define the term 'target market' in marketing. A) A target market is the total population of a country. B) A target market refers to the overall market trends and statistics. C) A target market is a random selection of consumers without specific criteria. D) A target market is a specific group of consumers that a business aims to reach with its products or services. Show Answer Correct Answer: D) A target market is a specific group of consumers that a business aims to reach with its products or services. 11. It refers to a society's categorization of its people into rankings of socioeconomic tiers based on factors like wealth, income, race, education, and power. A) A. Heuristic. B) B. Social stratification. C) C. Culture. D) None of the above. Show Answer Correct Answer: B) B. Social stratification. 12. The process which allows companies to track outline behavior of target customer and find the best match between ads and prospects A) Behavioral Targeting. B) Customer Value Management. C) Personalizing Marketing. D) Permission Marketing. Show Answer Correct Answer: A) Behavioral Targeting. 13. What could be a recent technology disruption? A) Artificial Intelligence. B) Computer. C) Internet of Things. D) Automation. Show Answer Correct Answer: A) Artificial Intelligence. 14. Which segmentation method groups customers based on their knowledge, attitudes, uses, or responses to a product? A) Geographic segmentation. B) Demographic segmentation. C) Psychographic segmentation. D) Behavioral segmentation. Show Answer Correct Answer: D) Behavioral segmentation. 15. Both sides agree that they will not share confidential information. A) Mutual. B) Unilateral. C) All the above. D) None of the above. Show Answer Correct Answer: A) Mutual. 16. The growth stage of the Product Life Cycle typically involves: A) Introduction of competitors and increasing demand. B) Product elimination to avoid market saturation. C) Minimal marketing efforts due to high demand. D) Declining interest and reduced profits. Show Answer Correct Answer: A) Introduction of competitors and increasing demand. 17. Marketing activities start much before the ..... is produced A) Product. B) Waste. C) Plants. D) None. Show Answer Correct Answer: A) Product. 18. What is the significance of customer feedback in marketing? A) None of the above. B) It only applies to large companies. C) It is not important. D) It helps improve products and services. Show Answer Correct Answer: D) It helps improve products and services. 19. Whihch of the following does not come under the category of non controllable factors? A) Rate of inflation. B) Competition. C) Packaging decision. D) Credit policy of banks. Show Answer Correct Answer: C) Packaging decision. 20. Berikut ini adalah value of marketing, kecuali ..... A) Pemasaran efektif = Peningkatan profit. B) Membangun merk yang kuat. C) Kontribusi pada nilai perusahaan. D) Barang dan Pajak. Show Answer Correct Answer: D) Barang dan Pajak. 21. Which of the following is not part of the 4 Ps? A) Product. B) Promotion. C) Process. D) Place. Show Answer Correct Answer: C) Process. 22. Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines. A) Product concept. B) Production concept. C) Marketing concept. D) Societal marketing concept. Show Answer Correct Answer: A) Product concept. 23. The set of independent organizations responsible for making a product available to the consumers is called. A) Marketing Channels. B) Retailer. C) Fulfillment Art. D) Sales Manager. Show Answer Correct Answer: A) Marketing Channels. 24. How can packaging enhance brand identity? A) Packaging serves as a visual identity that differentiates products, evokes emotions, and builds customer loyalty. B) Packaging has no impact on customer perception. C) Packaging is only important for shipping purposes. D) Brand identity is solely determined by advertising campaigns. Show Answer Correct Answer: A) Packaging serves as a visual identity that differentiates products, evokes emotions, and builds customer loyalty. 25. Give clear directions; Be consistent; Treat employees fairly; Be firm when necessary; Set a good example; Delegate responsibility; Foster teamwork; Be ethical. A) Effective Management Techniques. B) Horizontal Organization. C) Rewards and encourage creativity. D) Human Resources. Show Answer Correct Answer: A) Effective Management Techniques. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books