This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 82 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 82 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. A basic rule for print and online advertising is to have an appropriate message for the: A) Producer. B) Retailer. C) Seller. D) Intended audience. Show Answer Correct Answer: D) Intended audience. 2. SUCCESSFUL COMPANIES RECOGNIZE AND RESPOND PROFITABLY TO UNMET NEEDS AND TRENDS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 3. Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ..... self-concept. A) Actual. B) Others'. C) Suggestive. D) Prohibitive. Show Answer Correct Answer: A) Actual. 4. Needs of ..... are being focused in Marketing.answer choices A) Customer. B) Marketer. C) Consumer. D) Seller. Show Answer Correct Answer: C) Consumer. 5. How can demographic segmentation be applied in marketing? A) It is used to analyze market trends without considering consumer characteristics. B) Demographic segmentation allows marketers to tailor their strategies to specific groups based on characteristics like age, gender, and income. C) Demographic segmentation focuses solely on geographic location. D) Demographic segmentation is irrelevant for online marketing strategies. Show Answer Correct Answer: B) Demographic segmentation allows marketers to tailor their strategies to specific groups based on characteristics like age, gender, and income. 6. Which of the following is not the objective of advertisement? A) Creation of Demand. B) Quality of Product. C) Increase goodwill of business. D) Increase sells. Show Answer Correct Answer: B) Quality of Product. 7. The marketing plan is often referred to as a "roadmap" because it: A) Includes a map of distribution centers. B) Provides detailed directions on how to reach marketing goals. C) Only focuses on geographic segmentation. D) Shows the travel plan for the marketing team. Show Answer Correct Answer: B) Provides detailed directions on how to reach marketing goals. 8. How can geographic segmentation improve marketing efforts? A) Geographic segmentation eliminates the need for market research. B) Geographic segmentation improves marketing efforts by enabling targeted campaigns that cater to the specific needs and preferences of consumers in different locations. C) Geographic segmentation focuses solely on age demographics. D) Geographic segmentation is only useful for online marketing. Show Answer Correct Answer: B) Geographic segmentation improves marketing efforts by enabling targeted campaigns that cater to the specific needs and preferences of consumers in different locations. 9. Actually marketing means- A) Exchange. B) To satisfy the consumer. C) Sells. D) None of these. Show Answer Correct Answer: B) To satisfy the consumer. 10. What are the elements of the promotion mix? A) Advertising, Sales Promotion, Public Relations, Personal Selling. B) Market Research, Brand Management, Customer Feedback. C) Event Sponsorship, Social Media Engagement, Content Marketing. D) Product Development, Pricing Strategy, Distribution Channels. Show Answer Correct Answer: A) Advertising, Sales Promotion, Public Relations, Personal Selling. 11. Their function is to write blog post, marketing copy and other forms of content for the web. A) Web Content Writer. B) Web Planner. C) Web Specialist. D) Web Developer. Show Answer Correct Answer: A) Web Content Writer. 12. Berikut ini bukan fungsi saluran distribusi, yakni: ..... A) Informasi. B) Negosiasi. C) Promosi. D) Non-Fisik. Show Answer Correct Answer: D) Non-Fisik. 13. What is not the P of marketing A) Practicality. B) Place. C) Price. D) Promotion. Show Answer Correct Answer: A) Practicality. 14. A software company segments its market based on customers' level of expertise with technology. What type of segmentation is this? A) Demographic segmentation. B) Behavioral segmentation. C) Psychographic segmentation. D) Geographic segmentation. Show Answer Correct Answer: B) Behavioral segmentation. 15. The two basic promotion mix strategies marketers can choose from are: A) Advertising and Personal Selling. B) Direct Marketing and Public Relations. C) Push promotion and Pull promotion. D) Primary and Secondary promotion. Show Answer Correct Answer: C) Push promotion and Pull promotion. 16. The measure of intimacy a customer has with a brand is known as: A) Brand image. B) Brand loyalty. C) Brand value. D) Brand equity. Show Answer Correct Answer: B) Brand loyalty. 17. What is behavioral segmentation primarily based on? A) Demographic information such as age and gender. B) Consumer habits, such as brand loyalty and usage rate. C) Consumer personality and lifestyle. D) Company location. Show Answer Correct Answer: B) Consumer habits, such as brand loyalty and usage rate. 18. Delta Motor works markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A) Geographic segmentation. B) Benefit segmentation. C) Occasion segmentation. D) Demographic segmentation. Show Answer Correct Answer: D) Demographic segmentation. 19. Grouping consumers based on their lifestyle, self-concept, and self-values is an example of which type of segmentation? A) Geographic segmentation. B) Demographic segmentation. C) Psychographic segmentation. D) Benefits segmentation. Show Answer Correct Answer: C) Psychographic segmentation. 20. Alasan bidang pemasaran membutuhkan sistem informasi, kecuali ..... A) Tingkat persaingan yang tinggi. B) Penemuan Teknologi Informasi. C) Produk yang bervariasi. D) Bauran pemasaran. E) Kemajuan teknologi. Show Answer Correct Answer: D) Bauran pemasaran. 21. THE FIRST STEP IN THE BUSINESS UNIT STRATEGIC PLANNING PROCESS IS ..... A) FEEDBACK AND CONTROL. B) GOAL FORMULATION. C) BUSINESS MISSION. D) IMPLEMENTATION. Show Answer Correct Answer: C) BUSINESS MISSION. 22. Supplier, marketing intermediaries, costumers, competitors and the general public as elements or forces influencing what kind of uncontrollable environmental factor? A) Micro-environment variables. B) Macro-environment variables. C) All the above. D) None of the above. Show Answer Correct Answer: A) Micro-environment variables. 23. The customer will judge the offering by three basic elements:, services mix and quality, and price. A) Performance. B) Price. C) Salespeople. D) Product features and quality. Show Answer Correct Answer: D) Product features and quality. 24. What role does competition play in marketing according to the document? A) It hinders growth. B) It is irrelevant to marketing strategies. C) It is one of the two interacting components of marketing. D) It only affects pricing. Show Answer Correct Answer: C) It is one of the two interacting components of marketing. 25. What is the significance of customer relationship management (CRM)? A) CRM is only useful for large corporations. B) CRM is crucial for managing customer relationships, improving service, and driving sales growth. C) CRM systems are primarily for tracking employee performance. D) CRM has no impact on customer satisfaction. Show Answer Correct Answer: B) CRM is crucial for managing customer relationships, improving service, and driving sales growth. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books