This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 81 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 81 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Whether to sell the product in its generic name or in a Brand name. A) Branding. B) Standard. C) Fixing. D) Labeling. Show Answer Correct Answer: A) Branding. 2. ..... Activities start after the product has been developed A) Marketing. B) None of these. C) Selling. D) Publicity. Show Answer Correct Answer: C) Selling. 3. In Porter's Five Forces, "buyer's power" is influenced by: A) Internal workforce. B) Availability of substitutes. C) Buyer's size and switching cost. D) Government policies. Show Answer Correct Answer: C) Buyer's size and switching cost. 4. Which of the tools of public relations describes the financial activities of the company- A) Press Kit. B) Annual Reports. C) Press Release. D) News Letter. Show Answer Correct Answer: B) Annual Reports. 5. IN MODERN CUSTOMER-ORIENTED ORGANIZATION CHART, THE CUSTOMERS ARE AT THE BOTTOM. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 6. Company A achieved $ 75 million in sales last year. If the total market for its industry was $ 1.25 billion, what was Company A's market share, and what is its significance? A) 6%; It is a key metric for measuring the company's competitive standing against its rivals. B) B.60%; It suggests Company A is operating in a niche market. C) 1.6%; It indicates a rapid market growth rate. D) 16%; It shows the company is the market leader. Show Answer Correct Answer: A) 6%; It is a key metric for measuring the company's competitive standing against its rivals. 7. A Positioning Statement should clearly articulate: A) The company's financial goals. B) The product's difference and relevance to the target market. C) The total cost of the marketing plan. D) The names of all competitors. Show Answer Correct Answer: B) The product's difference and relevance to the target market. 8. The first stage in industrial buying process is: A) Supplier selection. B) Need/problem recognition. C) Proposal analysis. D) Performance review. Show Answer Correct Answer: B) Need/problem recognition. 9. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or a haunted house. Disney is marketing a(n) ..... A) Experience. B) Service. C) Event. D) Organization. E) Goods. Show Answer Correct Answer: A) Experience. 10. A company takes to convert products from concepts to market-ready solutions. The approach is called as ..... A) Core concept. B) Customer relationship. C) Value Chain. D) Customer loyalty. Show Answer Correct Answer: C) Value Chain. 11. Which of these types of advertising is NOT mass media? A) Television. B) Word of mouth. C) Internet. D) Radio. Show Answer Correct Answer: B) Word of mouth. 12. The buying process starts when the buyer recognizes a problem or need triggered by ..... or ..... stimuli. A) Internal, external. B) Commercial, personal. C) Social, public. D) Public, private. E) Passive, active. Show Answer Correct Answer: A) Internal, external. 13. What happens to the cash flow of a business at the growth stage of the product life cycle? A) The cash flow should become more positive. B) Cash flow is likely to be negative because money has to be spent on research and development. C) Sales will fall and cash flow will drop. D) There may be a need to spend money re-promoting the product. As a result, cash flow may begin to fall. Show Answer Correct Answer: A) The cash flow should become more positive. 14. What is the primary objective of a marketing campaign that aims to increase brand awareness? A) Generate immediate sales. B) Build customer loyalty. C) Enhance product features. D) Create brand recognition. Show Answer Correct Answer: D) Create brand recognition. 15. Which Indian Enterprise used the slogan-Improving the quality of Life. A) Reliance. B) TATA. C) Birla. D) ITC. Show Answer Correct Answer: B) TATA. 16. What role does consumer behavior play in marketing management? A) Understanding consumer behavior only benefits product development. B) Consumer behavior is crucial for tailoring marketing strategies and improving customer satisfaction. C) Consumer behavior has no impact on customer loyalty. D) Consumer behavior is irrelevant to marketing strategies. Show Answer Correct Answer: B) Consumer behavior is crucial for tailoring marketing strategies and improving customer satisfaction. 17. Which one of the following factors is not relevant to price fixation? A) Obtaining market leadership. B) Age of an organisation. C) Value for money. D) Product differentiation. Show Answer Correct Answer: B) Age of an organisation. 18. Thinking of the Product Development Cycle, what stage would product features be enhanced to differentiate from competitors? A) Introduction. B) Growth. C) Maturity. D) Decline. Show Answer Correct Answer: C) Maturity. 19. Tidak ada satupun perusahaan yang dapat mencapai pasar dengan memuaskan ..... A) Pemerintah daerahnya. B) Pemiliknya. C) Pemasoknya. D) Distributornya. E) Semua pembeli. Show Answer Correct Answer: E) Semua pembeli. 20. Salah satu komponen bauran pemasaran adalah product, beberapa strategi yang di kembangkan dalam produk kecuali ..... A) Beri merk dagang. B) Pembungkus yang baik. C) Membuat produk lain dengan harga tinggi. D) Membuat produk lain dengan harga lebih rendah. E) Creativ. Show Answer Correct Answer: E) Creativ. 21. A relational database that is designed for query and analysis. A) Customer database. B) Database marketing. C) Data warehouse. D) Data mining. Show Answer Correct Answer: C) Data warehouse. 22. Which of the following is not the feature of marketing? A) Integrated. B) Dynamic. C) Seller focus. D) Pervasive. Show Answer Correct Answer: C) Seller focus. 23. Kamala writes a blog about movies she's seen, books she's read, and concerts she's attended. Her blog provides information and opinions. Feedback from her readers is positive, and they are appreciative of the advice that she's given. Which of the following would be the most apt description of the role played by Kamala? A) Silent majority. B) Protestor. C) Protector. D) Adapter. E) Influencer. Show Answer Correct Answer: E) Influencer. 24. How can businesses leverage influencer marketing? A) Influencer marketing is only effective for large corporations. B) Businesses can enhance brand visibility and credibility by partnering with influencers to reach targeted audiences. C) Partnering with influencers is too expensive for small businesses. D) Businesses should avoid using social media for marketing. Show Answer Correct Answer: B) Businesses can enhance brand visibility and credibility by partnering with influencers to reach targeted audiences. 25. Terdapat 4 Bauran Manajemen Pemasaran Produk yang dikenal sebagai 4 P. Manakah yang bukan merupakan Bauran Pemasaran Produk? A) Promotion. B) Pride. C) Place. D) Product. Show Answer Correct Answer: B) Pride. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books