This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 80 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 80 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is a primary purpose of a business? A) Profit. B) Satisfying consumer needs. C) Gaining market share. D) All of the listed responses. Show Answer Correct Answer: D) All of the listed responses. 2. DVD players and MP3 players are currently in which stage of the Product Life Cycle? A) Introduction. B) Growth. C) Maturity. D) Decline. Show Answer Correct Answer: D) Decline. 3. Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. A) Marketing Plan. B) Market Research. C) Marketing Strategy. D) Product Testing. Show Answer Correct Answer: A) Marketing Plan. 4. Which of the following statements about advertinsing is incorrect? A) It is personal form of communication. B) It is paid form of communication. C) It is mass selling technique. D) It is inflexible as the message can't be adjusted to the needs of the buyer. Show Answer Correct Answer: A) It is personal form of communication. 5. What is one outcome of effective marketing situation analysis? A) Increased production costs. B) Improved customer satisfaction and loyalty. C) More complex supply chains. D) Reduced marketing efforts. Show Answer Correct Answer: B) Improved customer satisfaction and loyalty. 6. ..... is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market. A) Product Mix. B) Price Mix. C) Promotion Mix. D) Marketing Mix. Show Answer Correct Answer: D) Marketing Mix. 7. Getting consumers to recognize and remember a brand is ..... A) Brand awareness. B) Brand equity. C) Brand extenstion. D) Brand loyalty. Show Answer Correct Answer: A) Brand awareness. 8. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which of the following concepts? A) Selling. B) Advertising. C) Barter. D) Marketing. Show Answer Correct Answer: D) Marketing. 9. Which of the following best describes the role of suppliers in marketing? A) They conduct market research. B) They manage customer relationships. C) They provide necessary products for sale. D) They set the prices for products. Show Answer Correct Answer: C) They provide necessary products for sale. 10. This marketing philosophy focuses on persuading and convincing customers to buy the Products. A) Production. B) Product. C) Selling. D) Marketing. Show Answer Correct Answer: C) Selling. 11. Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics. A) ADVERTISING TESTING. B) BRAND AWARENESS AND REACH. C) MARKET SEGMENTATION. D) PRODUCT TESTING. Show Answer Correct Answer: C) MARKET SEGMENTATION. 12. If the management of the company wants to exercise highest levelof control over distribution of its product, which of the following channelsof distribution will be preferred A) Zero level channel. B) One level channel. C) Two level channel. D) Three level channel. Show Answer Correct Answer: A) Zero level channel. 13. Which category not fall under marketing mix? A) People. B) Process. C) Physical evidence. D) Placement. Show Answer Correct Answer: D) Placement. 14. What WTO stands for? A) World Tourism Organization. B) World Trade Organization. C) World Transport Organization. D) World Time Operations. Show Answer Correct Answer: B) World Trade Organization. 15. In order to promote the habit of health and hygiene among weaker sections of the society, Home Products has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company. A) Product Concept. B) Production Concept. C) Marketing Concept. D) Societal Marketing Concept. Show Answer Correct Answer: B) Production Concept. 16. Identify an disadvantage of a sole proprietorship. A) May be difficult to raise money compared to a corporation. B) Double taxation. C) The partners may disagree thus causing problems in the business. D) The owner of the company has unlimited liability. Show Answer Correct Answer: D) The owner of the company has unlimited liability. 17. The purpose of this marketing function is to set an financial charge for a product that will maximize profit A) Channel Management. B) Product Service Management. C) Marketing Planning. D) Marketing Information Management (MIM). E) Pricing. Show Answer Correct Answer: E) Pricing. 18. Identify an advantage of a sole proprietorship. A) There are two or more owners, the partners share in the costs, decisions, and responsibility. B) Money is easily raised by shareholders although most decisions are made by the board of directors. C) Run like a partnership and a corporation limited the responsibility of the partners. D) One owner who makes all of the business decisions. Show Answer Correct Answer: D) One owner who makes all of the business decisions. 19. Berikut ini merupakan elemen 4P, kecuali ..... A) Place. B) Promotion. C) Product. D) Profit. Show Answer Correct Answer: D) Profit. 20. We are going to fly from ..... USA to Cairo. A) A. B) An. C) The. D) No article. Show Answer Correct Answer: C) The. 21. Strategi yang dilakukan Penantang Pasar adalah sebagai berikut, kecuali ..... A) Menyerang pemimpin pasar. B) Menyerang perusahaan dari industri yang berbeda. C) Menyerang perusahaan seukuran. D) Menyerang perusahaan yang lebih kecil. Show Answer Correct Answer: B) Menyerang perusahaan dari industri yang berbeda. 22. How do brand positioning and brand identity differ? A) Brand positioning and brand identity are interchangeable terms. B) Brand identity is only concerned with customer feedback. C) Brand positioning is solely about visual design. D) Brand positioning focuses on market perception, while brand identity focuses on visual and verbal representation. Show Answer Correct Answer: D) Brand positioning focuses on market perception, while brand identity focuses on visual and verbal representation. 23. "Augmented product" refers to: A) Basic features only. B) Benefits beyond consumer expectations. C) Price reduction strategies. D) Raw material additions. Show Answer Correct Answer: B) Benefits beyond consumer expectations. 24. What is the relationship between research purpose and research design? A) Purpose dictates design. B) There is no relationship between the two. C) Design is more important than purpose. D) Design in unnecessary. Show Answer Correct Answer: A) Purpose dictates design. 25. Rolex's focus on luxury watch consumers is an example of which targeting strategy? A) Undifferentiated marketing. B) Differentiated marketing. C) Concentrated marketing. D) Micromarketing. Show Answer Correct Answer: C) Concentrated marketing. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books