This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 79 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 79 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The marketing objectives section of a marketing plan includes information about ..... A) The company's finances. B) The desired target market(s). C) Potential issues the marketing team must overcome. D) Marketing strategies and programs. Show Answer Correct Answer: C) Potential issues the marketing team must overcome. 2. Proses dimana perusahaan menciptakan values bagi konsumen adalah A) Product. B) Selling. C) Production. D) Marketing. Show Answer Correct Answer: D) Marketing. 3. The following are examples of Permission Marketing EXCEPT A) Signed for an email subscription. B) Loyalty Card. C) Netflix subscription. D) Product Affiliation. Show Answer Correct Answer: C) Netflix subscription. 4. What is the significance of demographic forces in marketing? A) They influence consumer behavior. B) They affect production costs. C) They determine pricing strategies. D) They regulate advertising. Show Answer Correct Answer: A) They influence consumer behavior. 5. My favorite day is ..... Friday, and ..... 2010 was my favorite year. A) A. B) The. C) An. D) No article. Show Answer Correct Answer: D) No article. 6. Marketing mix is the set of the ..... A) Production tools. B) Publicity tool. C) Selling tools. D) Marketing tools. Show Answer Correct Answer: D) Marketing tools. 7. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee is given a dress from the bridal store she works at by the owner of the company as a bonus. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 8. Customer support services include A) After-sales service. B) Handling customers complaints. C) Answering customers enquiries. D) All of the above. Show Answer Correct Answer: D) All of the above. 9. The belief that high sales result in high profits. A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: A) Sales. 10. Which of the following is NOT part of the traditional 4Ps of the marketing mix? A) Product. B) Price. C) People. D) Place. Show Answer Correct Answer: C) People. 11. Berikut adalah unsur dari Promotion Mix, KECUALI? A) Customer Social Responsibility. B) Public Relation. C) Advertising. D) Personal Selling. Show Answer Correct Answer: A) Customer Social Responsibility. 12. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ..... period. A) Production. B) Sales. C) Marketing. D) Relationship. Show Answer Correct Answer: A) Production. 13. Why is understanding market segmentation important for businesses? A) It reduces production costs. B) It allows for targeted marketing strategies. C) It eliminates competition. D) It simplifies pricing decisions. Show Answer Correct Answer: B) It allows for targeted marketing strategies. 14. If demand hardly changes with small changes in price the demand is ..... A) Elastic. B) Neutral. C) Inelastic. D) Unitary. Show Answer Correct Answer: C) Inelastic. 15. Product positioning against another product class is a market segmentation strategy. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 16. Produk konsumen yang konsumen tidak tahu atau tahutetapi biasanya tidak mempertimbangkan membeli. Tidak dicari, belum diinginkan disebut A) Specialty products. B) Shopping products. C) Unsought products. D) Convenience products. Show Answer Correct Answer: C) Unsought products. 17. Selling is only a part of ..... process A) Financial. B) Production. C) Marketing. D) All of the above. Show Answer Correct Answer: C) Marketing. 18. The purpose of product positioning is to: A) Increase manufacturing cost. B) Create product awareness only. C) Influence consumer perception & differentiate product. D) Remove competitors. Show Answer Correct Answer: C) Influence consumer perception & differentiate product. 19. Why do companies use ads? A) To reduce product visibility. B) To confuse customers. C) To increase production costs. D) Companies use ads to promote products, increase brand awareness, and drive sales. Show Answer Correct Answer: D) Companies use ads to promote products, increase brand awareness, and drive sales. 20. Which of the following is a characteristic of a strong defense capability in competitive strategy? A) Vulnerability to external threats. B) Strong ability to retaliate quickly. C) Over-reliance on one market. D) Ignoring competitors' moves. Show Answer Correct Answer: B) Strong ability to retaliate quickly. 21. The of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A) Consistency. B) Width. C) Depth. D) Length. Show Answer Correct Answer: A) Consistency. 22. Terms-of-sale selling policies cover such conditions of the sale as A) Credit, delivery, and discounts. B) Installation and maintenance. C) Discounts, guarantees, and returns. D) Entertaining the customer and prospecting. Show Answer Correct Answer: A) Credit, delivery, and discounts. 23. "Only the customer can fire us all" implies that: A) Customers are concerned only when prices go higher. B) Customers determine which firms survive and which fail. C) Customers can be manipulated into buying goods and services. D) When customer research is fickle, the organization should not be bothered. Show Answer Correct Answer: B) Customers determine which firms survive and which fail. 24. It is how well clients and customers relate to a specific brand. A) Brand resonance. B) BAV Model. C) Brand Z Model. D) Brand Equity. Show Answer Correct Answer: A) Brand resonance. 25. Students must be able to solve problems related to: A) Forecasting sales volume. B) Market demand. C) Unit cost and break-even volume. D) Promotional budget allocation. Show Answer Correct Answer: C) Unit cost and break-even volume. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books