This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 78 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 78 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. ..... is compulsory for advertisement A) Expenditure. B) Effort. C) Both of the above. D) Television. Show Answer Correct Answer: C) Both of the above. 2. When creating customer profiles for a new product launch, which of the following demographic factors should be considered? A) Age, gender, and income level. B) Interests, hobbies, and lifestyle. C) Geographic location and cultural background. D) All of the above. Show Answer Correct Answer: D) All of the above. 3. A firm has marketing objective for long-periods is to become market leader, The price of product to be fix at ..... A) Lower. B) Higher. C) Follow the price of competitors. D) None of these. Show Answer Correct Answer: A) Lower. 4. Which of the following best defines 'market'? A) A place where goods and services are exchanged. B) A type of advertising strategy. C) An employee training program. D) None of the above. Show Answer Correct Answer: A) A place where goods and services are exchanged. 5. What does ROI stand for? A) Return on ideas. B) Return on inventory. C) Return on investment. D) Return on information. Show Answer Correct Answer: C) Return on investment. 6. The following are Customer Profitability Analysis EXCEPT A) Raise the price of its less profitable product. B) Sell Less Profitable profit-making product. C) Ignore unprofitable customers. D) Product more non-profitable product. Show Answer Correct Answer: D) Product more non-profitable product. 7. Complex behavioral system in which companies and people collaborate to attain individual, company and channel goals. A) Marketing Channel. B) Management Channel. C) All the above. D) None of the above. Show Answer Correct Answer: A) Marketing Channel. 8. What is the significance of the marketing environment? A) The marketing environment is solely focused on product development. B) The marketing environment only affects pricing strategies. C) The significance of the marketing environment lies in its impact on strategic decision-making and the ability to respond to market changes. D) It has no relevance to consumer behavior or preferences. Show Answer Correct Answer: C) The significance of the marketing environment lies in its impact on strategic decision-making and the ability to respond to market changes. 9. What is the role of process in delivering value efficiently? A) It streamlines operations. B) It is not important. C) It complicates delivery. D) None of the above. Show Answer Correct Answer: A) It streamlines operations. 10. Given the formula for stock turnover as Net Sales / Average inventory. Use algebra to solve the following problem:What was the average inventory if the stock turnover rate is 5 and the net sales were $ 76, 850? A) 15370. B) 14370. C) 13370. D) 16370. Show Answer Correct Answer: A) 15370. 11. 3 which of the following is type of buying behaviour A) Interchange behaviour. B) Impulse buying. C) Evaluation. D) Customization. Show Answer Correct Answer: B) Impulse buying. 12. A manager's ability to increase an employee's willingness to accomplish company objectives is: A) Incentive. B) Motivation. C) Approval. D) Evaluation. Show Answer Correct Answer: B) Motivation. 13. A good ..... will guard the long-term interests of the brand it is promoting. A) Market share. B) Special offer. C) Marketing plan. D) Brand awareness. Show Answer Correct Answer: C) Marketing plan. 14. Which of the following best describes the microenvironment in marketing? A) Factors close to the company that affect its ability to serve customers. B) Broad forces affecting the entire economy. C) Global market trends. D) None of the above. Show Answer Correct Answer: A) Factors close to the company that affect its ability to serve customers. 15. Why does a company need to know the life-cycle stages of its products? A) To prevent imitators from entering the market. B) To find new uses for the product. C) To predict the length of the life cycle. D) To adapt its marketing strategies. Show Answer Correct Answer: D) To adapt its marketing strategies. 16. IT REFERS TO POTENTIAL BUYERS, TYPICALLY DEFINED BY THE NEEDS THE COMPANY AIMS TO FULFILL WITH ITS OFFERINGS. A) COMPANY. B) TARGET CUSTOMERS. C) COLLABORATORS. D) CONTEXT. Show Answer Correct Answer: B) TARGET CUSTOMERS. 17. Promotion in marketing refers to: A) The physical distribution of products. B) The process of informing and persuading consumers about products. C) The pricing strategy for products. D) The selection of target markets. Show Answer Correct Answer: B) The process of informing and persuading consumers about products. 18. Upaya yang dilakukan perusahaan untuk mengusahakan atau memasarkan beberapa produk baru supaya lebih beragam untuk mendapatkan target pasar baru merupakan definisi dari ..... A) Diversifikasi Produk. B) USP. C) Pemasaran Mikro. D) Positioning Produk. Show Answer Correct Answer: A) Diversifikasi Produk. 19. Which of the following is NOT considered a promotional activity? A) Product development. B) Advertising. C) Public relations. D) Sales promotions. Show Answer Correct Answer: A) Product development. 20. Brand positioning refers to: A) The place a brand occupies in the minds of customers and how it is distinguished from competitors. B) The strategy of increasing brand awareness. C) The act of selling products to customers. D) The process of creating a new brand. Show Answer Correct Answer: A) The place a brand occupies in the minds of customers and how it is distinguished from competitors. 21. Tesla's electric cars are seeing rising global demand, competitors are entering the market, and infrastructure (like charging stations) is expanding fast.This suggests the product is most likely in which PLC stage? A) Growth Stage-rapid market expansion and rising profits. B) Introduction Stage-as the technology is still new. C) Maturity Stage-since competition is already strong. D) Decline Stage-due to alternative fuels emerging. Show Answer Correct Answer: A) Growth Stage-rapid market expansion and rising profits. 22. Basically marketing management make popular by- A) E. Jerron Mcarthy. B) Philip Kotlear. C) Neil Borden. D) Theodore Leveit. Show Answer Correct Answer: A) E. Jerron Mcarthy. 23. PESTLE analysis is used to study: A) Competitive environment. B) Internal environment. C) Micro Environment. D) Macro Environment. Show Answer Correct Answer: D) Macro Environment. 24. Marketing means- A) Transfer of ownership. B) Selection of marketing technique. C) Selling agent & sales promotion. D) All of these. Show Answer Correct Answer: D) All of these. 25. It stimulates market demand, product availability and coordinates public selling, advertising and public relations. A) Sales Promotion. B) Sales Advertising. C) Sales Merchandising. D) Sales Distribution. Show Answer Correct Answer: A) Sales Promotion. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books