This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 77 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 77 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is not a component of the marketing mix? A) People. B) Price. C) Promotion. D) Product. Show Answer Correct Answer: A) People. 2. Which is not part of promotion A) Advertisement. B) Personal selling. C) Selling. D) Publicity. Show Answer Correct Answer: C) Selling. 3. The definition "individuals passing on information, experiences or promotional messages to each other" refers to: A) Point of sale. B) Word of mouth. C) Purchase decision. D) The unexpected. Show Answer Correct Answer: B) Word of mouth. 4. These are all areas to focus on regarding the Marketing Mix. A) Profitability. B) Activity. C) Productivity. D) Leverage. E) Accountability. Show Answer Correct Answer: E) Accountability. 5. ..... is tangible A) Service. B) Air. C) Product. D) None of the above. Show Answer Correct Answer: C) Product. 6. Marketing environment includes A) Micro, macro and internal evironment. B) Technological, Environmental and Legal. C) Micro and macro evironment. D) Political, Economic, Social. Show Answer Correct Answer: A) Micro, macro and internal evironment. 7. Which of the following is an example of descriptive research? A) Clinical trial. B) Survey. C) Interview. D) Focus group. Show Answer Correct Answer: B) Survey. 8. How do marketing strategies evolve with changing consumer behavior? A) Marketing strategies are solely based on historical data. B) Consumer behavior has no impact on marketing strategies. C) Marketing strategies remain static regardless of consumer behavior. D) Marketing strategies evolve by adapting to consumer trends, preferences, and behaviors. Show Answer Correct Answer: D) Marketing strategies evolve by adapting to consumer trends, preferences, and behaviors. 9. Involving customers in the product development process through online discussion boards is a current technique that major corporations use to generate fresh ideas for new products. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 10. What are the steps involved in developing a positioning strategy? A) The steps involved in developing a positioning strategy include market research, competitor analysis, defining a unique value proposition, identifying the target audience, creating a positioning statement, communicating the positioning, and monitoring adjustments. B) Launching a marketing campaign. C) Creating a product prototype. D) Conducting a financial audit. Show Answer Correct Answer: A) The steps involved in developing a positioning strategy include market research, competitor analysis, defining a unique value proposition, identifying the target audience, creating a positioning statement, communicating the positioning, and monitoring adjustments. 11. Cost of product helps to set the ..... price of product A) Maximum. B) Minimum. C) All the above. D) None of the above. Show Answer Correct Answer: B) Minimum. 12. Value is the ..... A) Cost you pay. B) Benefit you get. C) Benefit you get for the cost you pay. D) Money. Show Answer Correct Answer: C) Benefit you get for the cost you pay. 13. Discuss the role of product in the Marketing Mix. A) Product plays a crucial role in the Marketing Mix by providing value to customers, differentiating from competitors, and meeting market demands. B) Product is not essential for customer satisfaction. C) Product has no impact on the Marketing Mix. D) Product is only relevant for internal operations. Show Answer Correct Answer: A) Product plays a crucial role in the Marketing Mix by providing value to customers, differentiating from competitors, and meeting market demands. 14. What are the main elements of physical distribution? A) Transportation, warehousing, inventory management, order fulfillment, logistics management. B) Product design. C) Market research. D) Customer service management. Show Answer Correct Answer: A) Transportation, warehousing, inventory management, order fulfillment, logistics management. 15. What is one major challenge in setting prices for products? A) Identifying target markets. B) Understanding consumer needs. C) Balancing demand and costs. D) Creating promotional strategies. Show Answer Correct Answer: C) Balancing demand and costs. 16. A detailed analysis of market to give a clear picture of the unfulfilled customer needs and wants is A) Market analysis. B) Implementation and control. C) Production planning. D) None of the above. Show Answer Correct Answer: A) Market analysis. 17. How can we sell more aggressively? A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: A) Sales. 18. How does marketing management differ from traditional management? A) Marketing management focuses solely on product development. B) Traditional management emphasizes customer feedback over market trends. C) Marketing management is primarily concerned with financial performance. D) Marketing management differs from traditional management in its customer-centric approach and focus on market dynamics. Show Answer Correct Answer: D) Marketing management differs from traditional management in its customer-centric approach and focus on market dynamics. 19. Assertion (A):Want means basic necessity.Reason (R):Demand means wants backed by purchasing power. A) Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A). B) Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A). C) Assertion (A) is True but Reason (R) is False. D) Assertion (A) is False but Reason (R) is True. Show Answer Correct Answer: D) Assertion (A) is False but Reason (R) is True. 20. How do cultural differences affect consumer behavior? A) Cultural differences affect consumer behavior by shaping values, preferences, and purchasing decisions. B) Cultural differences have no impact on consumer behavior. C) Cultural differences only affect advertising strategies. D) Consumer behavior is solely determined by economic factors. Show Answer Correct Answer: A) Cultural differences affect consumer behavior by shaping values, preferences, and purchasing decisions. 21. What are the key elements of a marketing strategy? A) Target market identification, competitive analysis, unique value proposition, marketing goals, marketing mix (4Ps), budget allocation, and implementation plan. B) Sales forecasting, employee training, supply chain management. C) Social media management, product development, customer service. D) SWOT analysis, pricing strategy, distribution channels. Show Answer Correct Answer: A) Target market identification, competitive analysis, unique value proposition, marketing goals, marketing mix (4Ps), budget allocation, and implementation plan. 22. Which of the following is included under functions of marketing? A) Product designing and development. B) Pricing of product. C) Customer support service. D) All of these. Show Answer Correct Answer: D) All of these. 23. ..... involves decision regarding products to be made available, the price to be charged for the same, and the incentive to be provided to the consumers in the market where products would be made available for sale. A) Product concept. B) Sellling. C) Marketing mix. D) Marketing concept. Show Answer Correct Answer: C) Marketing mix. 24. Which of the following is a micro environmental factor? A) Organizational Structure. B) Trade Policicies. C) Lifestyle trends. D) Antitrust Laws. Show Answer Correct Answer: A) Organizational Structure. 25. Which of the choices does NOT happen in the growth stage A) Product quality is maintained and additional features and support services may be added. B) Pricing is maintained as the company enjoys increasing demand with little competition. C) Product features may be enhanced to differentiate the product from that of competitors. D) Distribution channels are added as demand increases and customers accept the product. Show Answer Correct Answer: C) Product features may be enhanced to differentiate the product from that of competitors. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books