This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 76 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 76 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What does CRM stand for? A) Customer Rate Management. B) Client Relationship Model. C) Customer Relationship Management. D) Consumer Response Marketing. Show Answer Correct Answer: C) Customer Relationship Management. 2. How can service companies reduce customer uncertainty? A) Using physical evidence to demonstrate quality. B) Reducing service prices. C) Offering complementary products. D) Ignoring customer feedback. Show Answer Correct Answer: A) Using physical evidence to demonstrate quality. 3. 'Maldives is safe to visit in Covid Pandemic' What is marketed here? A) Service. B) Idea. C) Place. D) Event. Show Answer Correct Answer: C) Place. 4. Which of these post-purchase actions by a customer could be considered the highest level of success from a marketer's point of view? A) Buying the product the next time it is needed. B) Buying the product again right now in case it is removed from the market. C) Writing a social media post to recommend the product. D) Following the company on social media. E) E-mailing the company to express satisfaction. Show Answer Correct Answer: C) Writing a social media post to recommend the product. 5. The reason that higher prices may not affect consumer buying is ..... A) Most consumers prefer brand names which have higher prices. B) 70% of the total population looks for quality services and is willing to pay higher prices. C) Consumers believe that higher prices indicate higher quality or prestige. D) Most consumers feel that the price is actually affordable. Show Answer Correct Answer: A) Most consumers prefer brand names which have higher prices. 6. A person who finally consumes the product. A person who buys and use goods. A) Buyer. B) Customer. C) Consumer. D) None of the above. Show Answer Correct Answer: C) Consumer. 7. What is the significance of branding in marketing management? A) Branding is significant in marketing management as it differentiates products, builds customer loyalty, and enhances recognition. B) Branding is solely about creating a logo. C) Branding has no impact on customer perception. D) Branding is only important for large companies. Show Answer Correct Answer: A) Branding is significant in marketing management as it differentiates products, builds customer loyalty, and enhances recognition. 8. Which of the following is an example of a pure service? A) Restaurant. B) Psychological consultation. C) Mobile phone with warranty. D) Hotel. Show Answer Correct Answer: B) Psychological consultation. 9. Dividing the whole market into segments by consumer characteristics and then targeting different products to each segment A) Targetin. B) Posetioning. C) Segmentation. D) None of the above. Show Answer Correct Answer: C) Segmentation. 10. How does market research contribute to marketing management? A) Market research informs marketing management by providing insights that guide decision-making and strategy development. B) Market research is only useful for product design. C) Market research eliminates the need for marketing strategies. D) Market research focuses solely on customer complaints. Show Answer Correct Answer: A) Market research informs marketing management by providing insights that guide decision-making and strategy development. 11. Brick & click and Brick and mortar are same concepts A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 12. What does S.W.O.T. stand for in the marketing strategy planning process? A) Strengths, Weaknesses, Opportunities, Threats. B) Sales, Work, Operations, Targets. C) Strategy, Wealth, Objectives, Tactics. D) Systems, Workforce, Output, Trends. Show Answer Correct Answer: A) Strengths, Weaknesses, Opportunities, Threats. 13. Traditionally, mass marketing of a consumer product results in: A) The largest potential market for that product. B) Increased product prices due to the lack of differentiation and decreased competition. C) Easier channel selections. D) Fewer competitors because there are fewer markets. Show Answer Correct Answer: A) The largest potential market for that product. 14. Which of the following firms is most likely to seek radical innovation? A) A traditional publishing company. B) A small scale FMCG company. C) A firm that procures and markets wheat. D) A high-tech firm in telecommunications. Show Answer Correct Answer: D) A high-tech firm in telecommunications. 15. Name the philosophy of marketing which is an extension of marketing concept? A) Product concept. B) Social marketing concept. C) Production concept. D) Setting concept. Show Answer Correct Answer: B) Social marketing concept. 16. "Line pruning" is done when: A) A product is performing very well. B) Company wants to expand product mix. C) Unprofitable items are removed from the product line. D) Many new variants are added. Show Answer Correct Answer: C) Unprofitable items are removed from the product line. 17. What is the purpose of a promotional mix in marketing? A) To analyze the competition in the market. B) To determine the pricing strategy for a product. C) The purpose of a promotional mix is to effectively communicate and promote a product to the target audience. D) To increase the production capacity of a product. Show Answer Correct Answer: C) The purpose of a promotional mix is to effectively communicate and promote a product to the target audience. 18. Series of distinct phases encompassed by consumers in connection with the purchase of a commodity is A) Consumer buying process. B) Consumer behavior. C) Customer relationship management. D) None of the above. Show Answer Correct Answer: A) Consumer buying process. 19. 11 A product lifecycle includes ..... A) Introduction. B) Growth. C) Maturity. D) All. Show Answer Correct Answer: D) All. 20. A marketing mix is the blending of four marketing elements:price, product, promotion and ..... A) Property. B) Place. C) Produce. D) Prepare. Show Answer Correct Answer: B) Place. 21. It is the fundamental determinant of a person's wants and behavior acquired through socialization. A) A. Heuristic. B) B. Social stratification. C) C. Culture. D) None of the above. Show Answer Correct Answer: C) C. Culture. 22. What are distribution channels? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The networks used to move a product or service from the manufacturer to the customer. D) The process of setting the price of a product or service. Show Answer Correct Answer: C) The networks used to move a product or service from the manufacturer to the customer. 23. Which concept of marketing emphasis on availability and affordability of the product- A) Selling. B) Production. C) Product. D) Marketing. Show Answer Correct Answer: B) Production. 24. Which one is not an element of marketing mix? A) Product. B) Protection of consumer. C) Promotion. D) Place. Show Answer Correct Answer: B) Protection of consumer. 25. What is consumer behavior analysis? A) Consumer behavior analysis is the study of how individuals make decisions to purchase goods and services. B) Consumer behavior analysis is the examination of production processes and supply chains. C) Consumer behavior analysis focuses solely on advertising strategies. D) Consumer behavior analysis is the study of market trends and economic indicators. Show Answer Correct Answer: A) Consumer behavior analysis is the study of how individuals make decisions to purchase goods and services. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books