This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 51 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 51 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What does the term NPV stand for? A) Network price value. B) Net present value. C) Nordic product valuea. D) None of the above. Show Answer Correct Answer: B) Net present value. 2. What are some effective sales promotion methods that companies use to boost sales? A) Offering discounts, running limited-time promotions, providing loyalty programs, conducting giveaways, utilizing social media marketing, collaborating with influencers. B) Ignoring customer feedback. C) Sending spam emails. D) Using outdated marketing strategies. Show Answer Correct Answer: A) Offering discounts, running limited-time promotions, providing loyalty programs, conducting giveaways, utilizing social media marketing, collaborating with influencers. 3. Direct marketing means A) Ads. B) Banners. C) Face-to-face selling. D) Selling by all staff. E) None of these. Show Answer Correct Answer: C) Face-to-face selling. 4. Which of the following is a key component of a successful marketing mix? A) Product. B) Profit. C) People. D) Process. Show Answer Correct Answer: A) Product. 5. Which of the following is concerned with the quality performance of product? A) Product concept. B) Selling concept. C) Marketing concept. D) Societal marketing concept. Show Answer Correct Answer: A) Product concept. 6. The target market is not considered when promoting products or services. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 7. Which tool of promotion mix involves direct face to face conversation with prospective customer? A) Sales promotion. B) Personal selling. C) Advertisement. D) Publicity. Show Answer Correct Answer: B) Personal selling. 8. Raw materials, labor, and funding sources represent which kind of market? A) Basic. B) Primary. C) Secondary. D) Resource. E) Business-to-business. Show Answer Correct Answer: D) Resource. 9. The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting ..... data. A) Primary. B) Secondary. C) Irrelevant. D) Economic. Show Answer Correct Answer: A) Primary. 10. What is the importance of value creation in marketing? A) It drives customer satisfaction. B) It is not important. C) It only applies to luxury goods. D) None of the above. Show Answer Correct Answer: A) It drives customer satisfaction. 11. What is the relationship between data and information? A) Data and information are the same thing. B) Data are used to create information. C) Information is used to create data. D) Data and information are not related. Show Answer Correct Answer: B) Data are used to create information. 12. Two ways to motivate employees A) Human Resources. B) Rewards and encourage creativity. C) Recruiting. D) Vertical Organization. Show Answer Correct Answer: B) Rewards and encourage creativity. 13. Closing the sales means? A) Close down marketing functions. B) Stop selling. C) Successful completion of call. D) All of these. Show Answer Correct Answer: C) Successful completion of call. 14. What are the stages of the Product Lifecycle (PLC) and their corresponding marketing strategies? A) Introduction, Growth, Maturity, Decline. B) Planning, Execution, Review. C) Research, Development, Launch. D) None of the above. Show Answer Correct Answer: A) Introduction, Growth, Maturity, Decline. 15. What is the main focus of selling compared to marketing? A) Emphasizing sales techniques and promotions. B) Focusing on customer needs and satisfaction. C) Creating brand awareness. D) None of the above. Show Answer Correct Answer: A) Emphasizing sales techniques and promotions. 16. What are the ethical considerations in digital marketing? A) Ignoring user feedback. B) Using misleading advertisements. C) Key ethical considerations in digital marketing include user privacy, consent, transparency, honesty, and social responsibility. D) Maximizing profits at any cost. Show Answer Correct Answer: C) Key ethical considerations in digital marketing include user privacy, consent, transparency, honesty, and social responsibility. 17. Please, read ..... text on ..... page 15. A) The /-. B) A / the. C) The / the. D) None of the above. Show Answer Correct Answer: A) The /-. 18. The "Place" in marketing mix refers to: A) Product quality. B) Distribution channels. C) Branding. D) Advertising. Show Answer Correct Answer: B) Distribution channels. 19. What is one limitation of NDAs? A) Marketing strategies. B) Financial reports. C) Enforcement challenger. D) Enforcement challenges. Show Answer Correct Answer: D) Enforcement challenges. 20. Which thing is not related to modern marketing management 4P A) People. B) Processes. C) Physical evidences. D) Performance. Show Answer Correct Answer: C) Physical evidences. 21. Which of the following is NOT one of the 4 P's of Marketing? A) Promotion. B) Product. C) Profit. D) Place. Show Answer Correct Answer: C) Profit. 22. Pada praktiknya, pemasaran mengikuti sebuah proses logis dan memerlukan analisis terlebih dahulu. Berikut yang tidak termasuk proses perencanaan pemasaran yang perlu dianalisis terlebih dahulu adalah ..... A) Peluang pemasaran. B) Pemilihan pasar sasaran. C) Perancangan strategi pemasaran. D) Pengembangan program pemasaran. E) Pengembangan biaya pemasaran5. Show Answer Correct Answer: A) Peluang pemasaran. 23. Oldest & rarest goods is- A) Consumable goods. B) Capital goods. C) Non-Conventional goods. D) Short durable goods. Show Answer Correct Answer: C) Non-Conventional goods. 24. Which of the following is not a marketing philosophy? A) Profitability concept. B) Production conceplt. C) Product concept. D) Selling concept. Show Answer Correct Answer: A) Profitability concept. 25. Nuthan, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nuthan. A) Product concept. B) Production concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: A) Product concept. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books