This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 52 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 52 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What type of segmentation divides the market based on customers' values, interests, and lifestyles? A) Demographic segmentation. B) Psychographic segmentation. C) Geographic segmentation. D) Behavioral segmentation. Show Answer Correct Answer: B) Psychographic segmentation. 2. ETHNOGRAPHIC RESEARCH CAN ONLY BE USE BY COMPANIES OFFERING CONSUMER PRODUCTS ONLY. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 3. What is a common technique used in marketing environment analysis? A) SWOT analysis. B) Cost-benefit analysis. C) Employee performance reviews. D) None of the above. Show Answer Correct Answer: A) SWOT analysis. 4. What statement is not correct? A) Marketing can increase revenue. B) Building and maintaining reputation. C) Marketing can help control the cost in a company. D) Effective consumer engagement. Show Answer Correct Answer: C) Marketing can help control the cost in a company. 5. AMONG THE 3 TYPES OF DIVERSIFICATION STRATEGIES, ..... IS A MUCH RISKIER STRATEGY THAN THE 2 OTHER TYPES. A) CONCENTRIC DIVERSIFICATION. B) CONGLOMERATE DIVERSIFICATION. C) HORIZONTAL DIVERSIFICATION. D) None of the above. Show Answer Correct Answer: B) CONGLOMERATE DIVERSIFICATION. 6. How do service companies manage peak demand? A) Lowering prices during high demand. B) Offering large discounts. C) Extending operational hours. D) Using part-time employees. Show Answer Correct Answer: D) Using part-time employees. 7. Branding is part of A) Promotion. B) Product. C) Place. D) Planning. Show Answer Correct Answer: B) Product. 8. During a sale in a department store, many goods are on ..... A) Special offer. B) Product launch. C) Marketing plan. D) Brand loyalty. Show Answer Correct Answer: A) Special offer. 9. What is the main goal of public relations in the promotion mix? A) Build and maintain a positive image and reputation. B) Generate customer loyalty. C) Create brand awareness. D) Increase sales and revenue. Show Answer Correct Answer: A) Build and maintain a positive image and reputation. 10. THESE ARE ENTITIES THAT WORK WITH THE COMPANY TO CREATE VALUE FOR TARGET CUSTOMERS. A) CUSTOMER. B) COMPANY. C) COMPETITORS. D) COLLABORATORS. Show Answer Correct Answer: D) COLLABORATORS. 11. Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives. A) Selling. B) Product Management. C) Marketing Information Management. D) Promotion. Show Answer Correct Answer: B) Product Management. 12. How do economic factors influence market analysis? A) Economic factors significantly influence market analysis by affecting consumer behavior and market conditions. B) Consumer behavior is unaffected by economic conditions. C) Economic factors have no impact on market analysis. D) Market analysis is solely based on historical data. Show Answer Correct Answer: A) Economic factors significantly influence market analysis by affecting consumer behavior and market conditions. 13. Berikut merupakan Tahapan Product Life Cycle, kecuali A) Decline. B) Growth. C) Maturity. D) Introduce. Show Answer Correct Answer: D) Introduce. 14. Jason works for Sky Airlines. When reserving airline tickets for customers by telephone, Jason needs to obtain the customer's desired arrival and departure locations, travel dates, and A) Passport and credit card information. B) Identification number and email adress. C) Contact and payment information. D) Telephone number and travel code. Show Answer Correct Answer: C) Contact and payment information. 15. In marketing management, what does the term "market segmentation" refer to? A) Merging different markets into one large market. B) Reducing the size of the product range. C) Dividing a market into smaller groups with similar needs or characteristics. D) Increasing the market share. Show Answer Correct Answer: C) Dividing a market into smaller groups with similar needs or characteristics. 16. When consumers are grouped by variables such as age, gender, income, and education, the firm is using: A) Geographic segmentation. B) Demographic segmentation. C) Psychographic segmentation. D) Behavioral segmentation. Show Answer Correct Answer: B) Demographic segmentation. 17. How does social media influence marketing strategies? A) Social media reduces customer feedback and interaction. B) Social media decreases the effectiveness of traditional ads. C) Social media enhances targeted advertising, consumer engagement, and brand loyalty. D) Social media limits brand visibility and reach. Show Answer Correct Answer: C) Social media enhances targeted advertising, consumer engagement, and brand loyalty. 18. Which of the following is not a feature of marketing? A) It is goal-oriented. B) It is a one-time activity. C) It is consumer-oriented. D) It is a continuous process. Show Answer Correct Answer: B) It is a one-time activity. 19. The concept when organizations carry out activities to "sell" the organization itself is called which of the following? A) Employer branding. B) Employer services. C) Place marketing. D) Place employment. Show Answer Correct Answer: B) Employer services. 20. The first stage in the marketing funnel A) Awarness. B) Aquisation. C) Activation. D) Retention. Show Answer Correct Answer: A) Awarness. 21. It act as a silent salesman as it promotes the product and increases its sale. A) Labelling. B) Branding. C) Trade Mark. D) Packaging. Show Answer Correct Answer: D) Packaging. 22. Tujuan dari Pemasaran adalah A) Membangun hubungan dengan pelanggan yg menguntungkan. B) Menarik pelanggan baru dengan nilai unggul. C) Mempertahankan dan menumbuhkan pelanggan melalui kepuasan. D) Semua benar. Show Answer Correct Answer: D) Semua benar. 23. What is repositioning in marketing? A) Rebranding a product. B) Adjusting the price of a product. C) Changing the packaging of a product. D) Changing the positioning of a product or brand in the market. Show Answer Correct Answer: D) Changing the positioning of a product or brand in the market. 24. What does "first in, first win" refer to when marketing to expectant parents? A) Getting the first sale to parents after their last baby is born. B) Brand loyalty among families of procreation. C) The wide range of products that first-time parents need. D) The importance of reaching expectant parents early to win their trust. E) The fact that whoever gets the first sale to new parents gets all their business. Show Answer Correct Answer: D) The importance of reaching expectant parents early to win their trust. 25. True of False:Marketing strategies are important to companies because it helps a company to the how to sell the right product at the right price, at the right place and at the right time most effectively A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books