This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 53 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 53 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which quote emphasizes a holistic view of consumers in marketing? A) Marketing is about transactions. B) Good marketers see consumers as complete human beings. C) Sales are paramount. D) Products sell themselves. Show Answer Correct Answer: B) Good marketers see consumers as complete human beings. 2. Why is it important to identify your market, or potential customers? A) Companies will develop new products to meet a need that has not yet been met or to compete with another company.). B) It helps a company to the how to sell the right product at the right price, at the right place and at the right time most effectively. C) So that the business can focus the marketing efforts in a cost effective and efficient manner. D) None of the above. Show Answer Correct Answer: C) So that the business can focus the marketing efforts in a cost effective and efficient manner. 3. Metode pricing yang mendasarkan harga pada nilai pelanggan adalah ..... A) Markup. B) Target-return. C) Perceived-Value. D) Value. E) Going-Rate. Show Answer Correct Answer: C) Perceived-Value. 4. Which of the following is NOT considered a type of reseller? A) Wholesaler. B) Retailer. C) Manufacturer. D) Distributor. Show Answer Correct Answer: C) Manufacturer. 5. What is "variability" in the context of services? A) Services are produced and consumed simultaneously. B) Service quality can vary depending on the provider and time. C) Services cannot be stored. D) Services require customer participation. Show Answer Correct Answer: B) Service quality can vary depending on the provider and time. 6. "Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by ..... A) Harold Koontz. B) Kreitner. C) Philip Kotler. D) Robert L. Trewelly. Show Answer Correct Answer: C) Philip Kotler. 7. Polaroid instant cameras lost demand years ago but have recently made a comeback as a vintage collectible among youth.At which PLC stage can this product be considered now? A) Introduction Stage-reintroduced with a new market segment. B) Decline Stage-since total global demand is still low. C) Growth Stage-rapid sales due to nostalgia. D) Maturity Stage-due to brand loyalty. Show Answer Correct Answer: A) Introduction Stage-reintroduced with a new market segment. 8. A process by which companies create value for the customer and build strong customer relationships to capture value in return.-Philip Kotler A) Marketing management. B) Marketing. C) Marketing strategy. D) None of the above. Show Answer Correct Answer: B) Marketing. 9. A tube of a shaving cream usually comes in a cardboard box. This is an example of ..... A) Primary packaging. B) Secondary packaging. C) Transportation packaging. D) None of these. Show Answer Correct Answer: B) Secondary packaging. 10. Which is a set of tangible and intangible attributes designed to satisfy consumer needs? A) Price. B) Product. C) Promotion. D) Place. Show Answer Correct Answer: B) Product. 11. Geographic-level Market Demand helps in: A) Understanding consumer preferences globally. B) Planning distribution strategies for specific areas. C) Identifying potential new markets. D) Setting pricing strategies across regions. Show Answer Correct Answer: B) Planning distribution strategies for specific areas. 12. Financial publics are: A) Banks and stockholders. B) Householders and customers. C) All the above. D) None of the above. Show Answer Correct Answer: A) Banks and stockholders. 13. Fokus strategi presume marketing adalah A) Head to head with competitor. B) Menggabungkan produk dengan produk/jasa yang berbeda. C) Focus pada awareness dari audien. D) Memviralkan konten. E) Menunggu respon pesaing. Show Answer Correct Answer: C) Focus pada awareness dari audien. 14. ..... are human needs take as they are shaped by culture and individual personality. A) Demands. B) Wants. C) Value. D) Satisfaction. Show Answer Correct Answer: B) Wants. 15. Select the factor based on the explanation:Companies will modify or change their products to meet the needs of customers based upon research and customers comments. It is important that they keep up with demand. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: D) Product Modification. 16. Marketing is a A) Goal oriented. B) Social process. C) Exchange process. D) All of these. Show Answer Correct Answer: D) All of these. 17. One company licenses another to produce its product, or two companies jointly market their complementary products is known as ..... A) Strategic alliances. B) Promotional alliances. C) Logistics alliances. D) Product alliances. Show Answer Correct Answer: D) Product alliances. 18. A person who buys the product or service is a ..... A) Target market. B) Competition. C) Brand. D) Customer. Show Answer Correct Answer: D) Customer. 19. Which of the following is NOT a reason for importance of marketing information? A) It identifies market opportunities. B) It solves marketing problems. C) Monitors performance. D) It persuades, reminds or informs customers about a product. Show Answer Correct Answer: D) It persuades, reminds or informs customers about a product. 20. A contractual agreement between two parties in which former gives license to later for doing business under an established name using this license: A) Consumer Cooperative store. B) Independent store. C) Chain store. D) Franchise. Show Answer Correct Answer: D) Franchise. 21. Identify the factor based on the given explanation.As these increase, so will the price and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: A) Cost & Expenses. 22. What is the main challenge in managing service quality? A) Measuring physical outcomes. B) Controlling variability among service providers. C) Maintaining product inventory. D) Reducing production costs. Show Answer Correct Answer: B) Controlling variability among service providers. 23. How does labeling contribute to product marketing? A) Labeling is only important for food products and not for other industries. B) Labeling contributes to product marketing by enhancing brand recognition and providing essential product information. C) Labeling is primarily used for legal compliance and has no marketing impact. D) Labeling reduces production costs and increases profit margins. Show Answer Correct Answer: B) Labeling contributes to product marketing by enhancing brand recognition and providing essential product information. 24. Aini and Khalid just purchased a house for their marriage. They realized they need to prepare their new house before moving in. What stage of the consumer decision making process is this? A) Post purchase decision. B) Evaluation of alternatives. C) Problem recognition. D) Information search. Show Answer Correct Answer: C) Problem recognition. 25. Which of the following is not included in the elements of physical distribution? A) Inventory. B) Costing. C) Transportation. D) Warehousing. Show Answer Correct Answer: B) Costing. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books