This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 54 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 54 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. ..... is the portion or percentage of an industry's sales that is earned by a particular brand or company. A) Share of voice. B) Net sales. C) Market share. D) Segment of sales. Show Answer Correct Answer: C) Market share. 2. Which is not the type of Segmentation A) Demographic. B) Telepathic. C) Psychographic. D) Behavioral. Show Answer Correct Answer: B) Telepathic. 3. In demand forecasting, understanding customer behavior is crucial for: A) Reducing production costs. B) Ensuring sufficient stock levels and avoiding shortages. C) Limiting market research expenses. D) Increasing advertising frequency. Show Answer Correct Answer: B) Ensuring sufficient stock levels and avoiding shortages. 4. Marketing Management is the ..... of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. A) Science. B) Art. C) Science and Art. D) None of the Above. Show Answer Correct Answer: C) Science and Art. 5. What role does customer relationship management (CRM) play in marketing management? A) CRM helps businesses manage and analyze customer interactions, enabling personalized marketing campaigns, improving customer retention, and enhancing overall customer satisfaction. B) CRM has no impact on marketing management. C) CRM only focuses on sales management. D) CRM is only useful for small businesses. Show Answer Correct Answer: A) CRM helps businesses manage and analyze customer interactions, enabling personalized marketing campaigns, improving customer retention, and enhancing overall customer satisfaction. 6. Samsung Galaxy smartphones have high sales, numerous competitors, frequent model upgrades, and rely on promotions and brand loyalty to maintain share.They are most likely in which PLC stage? A) Growth Stage-as more users are switching to Samsung. B) Maturity Stage-as the market is saturated with similar products. C) Introduction Stage-as new models are frequently launched. D) Decline Stage-as consumers shift to cheaper brands. Show Answer Correct Answer: B) Maturity Stage-as the market is saturated with similar products. 7. What must a supervisor do when implementing a preventive disciplinary program? A) Use progressive penalties. B) Take corrective action promptly for infractions. C) Maintain proper records of an employee's violation. D) Communicate standards clearly. Show Answer Correct Answer: D) Communicate standards clearly. 8. Which of the following is not part of demographic segmentation? A) Age. B) Interest and activity. C) Income. D) Education. Show Answer Correct Answer: B) Interest and activity. 9. Demographic, socio-cultural, economic, ethical, political, physical and technological environments are variables of what uncontrollable environment? A) Micro-environment variables. B) Macro-environmen variables. C) All the above. D) None of the above. Show Answer Correct Answer: B) Macro-environmen variables. 10. GOODS THAT ENTER THE MANUFACTURER'S PRODUCT COMPLETELY A) CAPITAL ITEMS. B) SUPPLIES. C) MATERIALS AND PARTS. D) BUSINESS SERVICES. Show Answer Correct Answer: C) MATERIALS AND PARTS. 11. Which display, sell, or deliver the physical product or service(s) A) Communication channels. B) Service channels. C) Marketing channels. D) Distribution channels. Show Answer Correct Answer: D) Distribution channels. 12. According to the modern marketing concept, which of the following statements is true? A) It refers to the group of people who do not have the ability but willingness to buy a particular product. B) It refers to only the set of people who have the purchasing power to buy a particular product. C) It refers to the set of actual and potential buyers for a product. D) It refers only to the people who show interest in a particular product. Show Answer Correct Answer: C) It refers to the set of actual and potential buyers for a product. 13. Which of the following is a classification of products? A) Employee benefits. B) Consumer goods. C) Production costs. D) None of the above. Show Answer Correct Answer: B) Consumer goods. 14. The organization's micro environment also includes various publics, A public is any group that has an actual or potential impact on an organization's ability to achieve its objectives. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 15. What are the limitations of the Selling Concept? A) The limitations of the Selling Concept include neglecting customer needs, fostering short-term relationships, ignoring market trends, and potentially leading to customer dissatisfaction. B) Prioritizing product quality over sales. C) Emphasizing long-term customer relationships. D) Focusing on market research and analysis. Show Answer Correct Answer: A) The limitations of the Selling Concept include neglecting customer needs, fostering short-term relationships, ignoring market trends, and potentially leading to customer dissatisfaction. 16. What does 'Penetrated Market' refer to? A) All consumers interested in a product. B) Consumers influenced by marketing efforts to purchase a product. C) Consumers who have never heard of the product. D) Consumers who are potential buyers but face barriers. Show Answer Correct Answer: B) Consumers influenced by marketing efforts to purchase a product. 17. Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines. A) Packaging and labelling. B) Branding. C) Pricing. D) Promotion. Show Answer Correct Answer: D) Promotion. 18. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is ..... A) Marketing. B) Goods. C) ServicesServices. D) Pricing. Show Answer Correct Answer: A) Marketing. 19. The first step in market segmentation is: A) Identifying the market and defining segmentation criteria. B) Developing a marketing plan. C) Setting pricing strategies. D) Analyzing customer feedback. Show Answer Correct Answer: A) Identifying the market and defining segmentation criteria. 20. What is the primary task of marketing management? A) To maximize production efficiency. B) To simulate and attract demand for products. C) To minimize costs in production. D) To develop new technologies. Show Answer Correct Answer: B) To simulate and attract demand for products. 21. Publicity refers to- A) Non paid form of impersonal communication. B) Paid form of impersonal communication. C) Non paid form of personal communication. D) Paid form of personal communication. Show Answer Correct Answer: A) Non paid form of impersonal communication. 22. It calls for ESG A) Slaes concept. B) Societal Marketing concept. C) New marketing concept. D) Old marketing concept. Show Answer Correct Answer: B) Societal Marketing concept. 23. Which marketing concept emphasizes the importance of understanding customer needs? A) Production Concept. B) Selling Concept. C) Product Concept. D) Marketing Concept. Show Answer Correct Answer: D) Marketing Concept. 24. What does the "threat of substitutes" refer to in Porter's Five Forces? A) The risk of customers choosing a different industry. B) The likelihood of competitors merging. C) The risk that new competitors will enter the market. D) The availability of alternative products that can replace existing ones. Show Answer Correct Answer: D) The availability of alternative products that can replace existing ones. 25. ..... ensures that products reach the ultimate customers from manufacturers A) Selling. B) Marketing. C) Physical distribution. D) Sales promotion. Show Answer Correct Answer: C) Physical distribution. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books