This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 55 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 55 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following starts from Factory? A) Production concept. B) Product concept. C) Selling concept. D) All of these. Show Answer Correct Answer: D) All of these. 2. What are you as a marketing team create. A) Brand Identity. B) Brand Image. C) Brand Recall. D) Brand Recognition. Show Answer Correct Answer: A) Brand Identity. 3. The decline of companies such as Myspace and Blockbuster can be attributed, at least partially, to which of these marketing mistakes? A) Confusing markets with unclear corporate branding. B) Failing to use marketing intermediaries effectively. C) Failing to improve value offerings and marketing strategies continually. D) Overpricing in a declining economy. E) Failing to articulate a clear customer message. Show Answer Correct Answer: C) Failing to improve value offerings and marketing strategies continually. 4. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information and ideas is called ..... A) Product mix. B) Product line. C) Product. D) Promotion. Show Answer Correct Answer: C) Product. 5. What is the first step a company can take to manage service variability? A) Reduce operational costs. B) Invest in good recruitment and training procedures. C) Add additional services. D) Cut working hours. Show Answer Correct Answer: B) Invest in good recruitment and training procedures. 6. A typical retail clothing business will lose about ..... of its turnover in markdown. A) 10%. B) 25%. C) 20%. D) 15%. Show Answer Correct Answer: D) 15%. 7. Selling focuses on ..... , whereas marketing focuses on ..... A) Customer satisfaction; Product features. B) Customer needs; Sales techniques. C) Volume of sales; Customer satisfaction. D) Product development; Advertising. Show Answer Correct Answer: C) Volume of sales; Customer satisfaction. 8. Which of the following is NOT a common base for segmenting consumer markets? A) Demographic. B) Geographic. C) Technographic. D) Behavioral. Show Answer Correct Answer: C) Technographic. 9. Set of activities, tactics, actions, and strategies used by businesses to promote their brand, products, and services in the market. A) Marketing Mix. B) Place. C) Process. D) People. Show Answer Correct Answer: A) Marketing Mix. 10. Which is not one of the seven functions of marketing? A) Pricing. B) Buying. C) Promotion. D) Selling. Show Answer Correct Answer: B) Buying. 11. A consumer contest is an example of ..... A) Advertising. B) Indirect selling. C) Personal selling. D) Sales promotion. Show Answer Correct Answer: D) Sales promotion. 12. Sales promotion is helpful in making ..... effective. A) Advertisement. B) Personal Selling. C) Both of the above. D) Publicity. Show Answer Correct Answer: C) Both of the above. 13. ..... is the central point in the marketing point of view. A) Customer's satisfaction. B) Customer's welfare. C) Quality of the Product. D) Quantity of the Product. Show Answer Correct Answer: A) Customer's satisfaction. 14. When providing product information to a frustrated client, Emma was using industry jargon and technical terms. The customer seemed to get more agitated. Emma should have used: A) A more calming tone. B) Simple explanations. C) Standard responses. D) More acronyms. Show Answer Correct Answer: B) Simple explanations. 15. Dividing buyers into groups based on their knowledge, attitude, uses or responses to a product is called A) Geographic segmentation. B) Demographic segmentation. C) Psychographic segmentation. D) Behavioural segmentation. Show Answer Correct Answer: D) Behavioural segmentation. 16. QUALITATIVE RESEARCH TECHNIQUE CAN BE USEFUL IN EXPLORING CONSUMERS' PERCEPTIONS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 17. Which of the following is NOT a part of Micro environment? A) Competitor. B) Economic. C) Customer. D) Supplier. Show Answer Correct Answer: B) Economic. 18. Which of the following is NOT a purpose of sales promotions? A) To entice people in. B) To boost sales figures. C) To attract first-time buyers. D) To clear new stock. Show Answer Correct Answer: D) To clear new stock. 19. Which marketing function includes advertising, personal selling, and publicity? A) Distribution. B) Finance. C) Promotion. D) Product Service Planning. Show Answer Correct Answer: C) Promotion. 20. How do data analytics influence digital marketing strategies? A) Data analytics is primarily used for financial forecasting. B) Data analytics has no impact on customer engagement. C) Data analytics influences digital marketing strategies by enabling targeted campaigns, audience segmentation, and performance measurement. D) Data analytics only focuses on social media trends. Show Answer Correct Answer: C) Data analytics influences digital marketing strategies by enabling targeted campaigns, audience segmentation, and performance measurement. 21. ..... are basic human requirements, while ..... are the ways in which those requirements are satisfied A) Wants; needs. B) Demands; wants. C) Needs; wants. D) Needs; demands. E) Demands; needs. Show Answer Correct Answer: C) Needs; wants. 22. How has social media changed the landscape of digital marketing? A) Social media has made digital marketing less accessible to small businesses. B) Social media has eliminated the need for traditional marketing methods. C) Social media has made digital marketing more interactive, targeted, and content-driven. D) Social media has decreased the effectiveness of digital marketing. Show Answer Correct Answer: C) Social media has made digital marketing more interactive, targeted, and content-driven. 23. People are the same as "target market" . A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 24. Marketing concept in which firm introduce best product, based on quality and features is A) Product concept. B) Sales concept. C) Market concept. D) None of the above. Show Answer Correct Answer: A) Product concept. 25. A type of promotion used to get people to want to buy something. A) Price. B) Product. C) Advertising. D) Marketing mix. Show Answer Correct Answer: C) Advertising. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books