This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 56 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 56 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. ) When Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing. Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days? A) Education. B) Age. C) Income. D) Gender. E) Physiological needs. Show Answer Correct Answer: B) Age. 2. Which of the following describes substitute product competition? A) A) Two companies selling identical products. B) B) Different products that satisfy the same customer need or function. C) C) Products that are marketed under the same brand name. D) ) Companies competing to offer the lowest price. Show Answer Correct Answer: B) B) Different products that satisfy the same customer need or function. 3. .... are the form of human needs take as shaped by culture & individual personality. A) . Wants. B) . Demands. C) . Needs. D) . Social Needs. Show Answer Correct Answer: D) . Social Needs. 4. BRAND LEADERS DO NOT FACE LOWER-PRICED STORE BRANDS A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 5. Teenagers from different countries definitely have different tastes A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 6. Which of the following is not a basic need according to Maslow? A) Biological needs (Food and shelter). B) Safety needs (Security). C) Sporting Needs (Watching your favorite team plays). D) Love and belonging. E) Esteem needs (Achievement and Status). Show Answer Correct Answer: C) Sporting Needs (Watching your favorite team plays). 7. Positioning is the process of: A) Putting the product in the right place in the customer's mind. B) Putting the product in the right shops. C) Creating the right relationship with suppliers and retailers. D) Putting the product in the right place within a retail store. Show Answer Correct Answer: A) Putting the product in the right place in the customer's mind. 8. Regarding the selling function, what did Peter Drucker have to say about the aim of marketing? A) Selling should replace marketing. B) Selling should have equal importance in the corporate hierarchy. C) It should make selling superfluous. D) The sales function should set strategy, while the marketing function should own tactics. E) Selling and marketing are synonymous. Show Answer Correct Answer: C) It should make selling superfluous. 9. What contains tactical guidelines for the marketing programs and financial allocations over the planning period? A) Selling plan. B) Marketing plan. C) Promotional plan. D) Product plan. Show Answer Correct Answer: B) Marketing plan. 10. What is the significance of customer lifetime value (CLV)? A) It measures the total profits a single customer contributes over time. B) It calculates the cost of acquiring a new customer. C) It determines the price of a product. D) It evaluates the effectiveness of a marketing campaign. Show Answer Correct Answer: A) It measures the total profits a single customer contributes over time. 11. What are market trends? A) The process of managing a company's marketing activities. B) The changes in customer needs and preferences over time. C) The process of using social media platforms to promote a product or service. D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: B) The changes in customer needs and preferences over time. 12. IT IS A WRITTEN DOCUMENT THAT SUMMARIZES WHAT THE MARKETER HAS LEARNED ABOUT THE MARKETPLACE AND INDICATES HOW THE FIRM PLANS TO REACH ITS MARKETING OBJECTIVES. A) BUSINESS PLAN. B) STRATEGIC PLAN. C) MARKETING PLAN. D) MARKET PLAN. Show Answer Correct Answer: C) MARKETING PLAN. 13. Describe two methods of sales promotion. A) Loyalty points. B) Product bundling. C) 1. Discounts 2. Contests or sweepstakes. D) Free shipping. Show Answer Correct Answer: C) 1. Discounts 2. Contests or sweepstakes. 14. A producer decides to use agents to get his products in the market. The producer is using ..... A) Direct distribution. B) Channel A Distribution. C) Intermediaries. D) No distribution. Show Answer Correct Answer: C) Intermediaries. 15. Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations? A) Role play situations. B) Junior boards. C) Understudy. D) Job rotation. Show Answer Correct Answer: A) Role play situations. 16. Marketing = Selling? A) Yes, it is. B) No, it is not. C) All the above. D) None of the above. Show Answer Correct Answer: B) No, it is not. 17. All of the following are types of primary research EXCEPT A) Observation. B) Commercial Sources. C) Test market. D) Surveys. Show Answer Correct Answer: B) Commercial Sources. 18. What is the primary focus of the marketing concept? A) To produce the cheapest product. B) To reduce marketing costs. C) To create a product that meets customer needs. D) To sell as much as possible. Show Answer Correct Answer: C) To create a product that meets customer needs. 19. The marketing environment includes: A) Competitors. B) Internal factors. C) External Factors. D) Internal and external factors affecting marketing decisions. Show Answer Correct Answer: D) Internal and external factors affecting marketing decisions. 20. These are examples of problem solving research, except ..... A) Segmentation research. B) Product research. C) Image research. D) Distribution research. Show Answer Correct Answer: C) Image research. 21. What are the two main types of NDAs? A) Bilateral and corporate. B) Unilateral and mutual. C) National and international. D) Legal and informal. Show Answer Correct Answer: B) Unilateral and mutual. 22. ..... is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world. A) Consumption. B) Perception. C) Assimilation. D) Cognitive Dissonance. Show Answer Correct Answer: B) Perception. 23. The process of communicating the value of a product or service is ..... A) Marketing. B) Promotion. C) Brand. D) Competition. Show Answer Correct Answer: A) Marketing. 24. ..... is the process of creating an image for a product in the minds of targeted customers. A) Segmentation. B) Target marketing. C) Positioning. D) None of these. Show Answer Correct Answer: C) Positioning. 25. This function is about one word ..... COMMUNICATION. This function is how a customer discovers a product. A) Promotion. B) Product Service Management. C) Marketing Planning. D) Selling. E) Channel Management. Show Answer Correct Answer: A) Promotion. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books