This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 57 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 57 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The following are all management tasks performed by marketing managers, except. A) Planning. B) Leading/Directing. C) Organising. D) Closing. E) Controlling. Show Answer Correct Answer: D) Closing. 2. Komponen dalam Marketing Mix, kecuali ..... A) Product. B) Price. C) Place. D) Placement. Show Answer Correct Answer: D) Placement. 3. Which part of the four P's pf marketing mix effects the location and transportation of the product A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: C) Place. 4. Which of the following options represent the manufacturers' sponsorship options? A) Private brand. B) Licensed brand. C) Co-brand. D) All of the above. Show Answer Correct Answer: D) All of the above. 5. How can the strategy of expanding overall demand for a market leader be implemented? A) Reducing product prices. B) Developing new users and new uses. C) Expanding business activities into new fields. D) Increasing advertising. Show Answer Correct Answer: B) Developing new users and new uses. 6. In ..... segmentation, buyers are divided into different groups on the basis of life style or personality and values. A) Geographic. B) Demographic. C) Psychographic. D) Behavioral. Show Answer Correct Answer: C) Psychographic. 7. Syafie wishes to buy a new Perodua Axia. He decides to go the Perodua showroom in UDA to test drive a unit to know more about the car. This source of information search is known as ..... A) Personal. B) Experiential. C) Public. D) Commercial. Show Answer Correct Answer: B) Experiential. 8. The main function of ..... is to provide information required by law. A) Labelling. B) Packaging. C) Branding. D) All the above. Show Answer Correct Answer: A) Labelling. 9. What role does competition play in market analysis? A) Competition drives innovation, influences pricing, and shapes market dynamics. B) Competition eliminates the need for customer feedback. C) Competition reduces market entry barriers. D) Competition has no impact on product quality. Show Answer Correct Answer: A) Competition drives innovation, influences pricing, and shapes market dynamics. 10. Customers who always buy the same brand of goods are showing ..... A) Market share. B) Brand loyalty. C) Special promotions. D) Brand awareness. Show Answer Correct Answer: B) Brand loyalty. 11. Which of the following is a type of need in marketing? A) Functional needs. B) Aspirational needs. C) Seasonal needs. D) None of the above. Show Answer Correct Answer: A) Functional needs. 12. Which of the following is not related with marketing mix? A) Product. B) Price. C) Place. D) Consumer. Show Answer Correct Answer: D) Consumer. 13. Which of the following is the right time for a business to make promotional decisions in relation to product, price, and distribution decisions: A) After product, price, and distribution. B) Before product, price, and distribution. C) Along with product, price, and distribution. D) Without considering product, price, and distribution. Show Answer Correct Answer: A) After product, price, and distribution. 14. Loyalty is the last developmental stage of A) Brand Strategy. B) Brand Identity. C) Internal Branding. D) Brand Equity. Show Answer Correct Answer: D) Brand Equity. 15. A company wants to increase customer loyalty and repeat purchases. Which strategic initiative would be most effective for achieving this objective? A) Offering seasonal discounts. B) Implementing a customer loyalty program. C) Expanding product lines. D) Increasing advertising spending. Show Answer Correct Answer: B) Implementing a customer loyalty program. 16. A place where goods are bought and sold against the price consideration between the buyers and the sellers is called ..... A) Exchange. B) Market. C) E Commerce. D) Transaction. Show Answer Correct Answer: B) Market. 17. Untuk membuat konsep penjualan, penjual bertujuan untuk mencari laba melalui kepuasan konsumen, hal ini bisa di bentuk dengan cara ..... A) Jual harga murah. B) Memperhatikan need dan want calon pembeli. C) Diskon. D) Buat produk yg kualitas tinggi. E) Buat produk yg banyak. Show Answer Correct Answer: B) Memperhatikan need dan want calon pembeli. 18. If consumers ask their retailers for a product, and the retailers then ask the wholesalers, this movement of demand is characteristic of a: A) Push promotion strategy. B) Pull promotion strategy. C) Direct marketing strategy. D) Sales promotion effort. Show Answer Correct Answer: B) Pull promotion strategy. 19. Products that consumers buy after comparing suitability, quality, price et cetera of different brands are called A) Convenience products. B) Consumer product. C) Shopping products. D) None of these. Show Answer Correct Answer: C) Shopping products. 20. The difference between the prospective customer's evaluation including all the benefits and cost of an offering and perceived alternatives is called A) Customer perceived value. B) Customer Benefits. C) Total Customer Cost. D) Customer Loyalty. Show Answer Correct Answer: A) Customer perceived value. 21. Who in a company is responsible for maintaining a positive customer-service mindset? A) The CEO. B) Employees. C) Managers. D) Everyone in a business. Show Answer Correct Answer: D) Everyone in a business. 22. Which of the following is not an example of a performance standard? A) Profit standards. B) Market share standards. C) Productivity standards. D) High School standards. Show Answer Correct Answer: D) High School standards. 23. A marketing plan is designed to attract target customers through a set of ..... A) Workshops. B) Strategies. C) Rules. D) Mergers and acquisitions. Show Answer Correct Answer: B) Strategies. 24. Which of the following is an external factor influencing pricing? A) Market demand. B) Company policies. C) Employee performance. D) None of the above. Show Answer Correct Answer: A) Market demand. 25. An international agreement that allows foreign firms, either exclusively or non-exclusively, to manufacture a proprietor's product for a fixed term in a specific market. A) Licencing. B) Joint Venture. C) Exporting. D) Franchise. Show Answer Correct Answer: A) Licencing. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books