This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 58 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 58 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Diana prepares bills and invoices for her company. Her career is in the area of A) Corporate finance. B) Marketing communications. C) Securities and investments. D) Professional selling. Show Answer Correct Answer: A) Corporate finance. 2. Ajay calls his friend Akash and requests him to sell one of his paintings to Rama's mother. In this transaction who is the marketer? A) Ajay. B) Akash. C) None. D) Both. Show Answer Correct Answer: A) Ajay. 3. Which of the following has a longer sale cycle? A) B2C. B) None of the above. C) B2B. D) Both B2C and B2B. Show Answer Correct Answer: C) B2B. 4. Which statement best describes microenvironment factors? A) They are external forces that can be controlled by the enterprise. B) They directly affect the enterprise's operations and performance. C) They include broad economic trends affecting all businesses. D) They are unrelated to competitive dynamics in an industry. Show Answer Correct Answer: B) They directly affect the enterprise's operations and performance. 5. ..... involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. A) Mass customization. B) Market targeting. C) Market segmentation. D) Differentiation. Show Answer Correct Answer: C) Market segmentation. 6. This includes all the experiences the customer will have on the way to obtaining and using the offering. A) Value Delivery System. B) Value Proposition. C) Loyalty. D) Customer Relationship Management. Show Answer Correct Answer: A) Value Delivery System. 7. Publicity benefits the business's promotional plan by: A) Eliminating the need for advertising. B) Extending the business's advertising budget. C) Replacing sales promotion. D) Reducing the share of media coverage. Show Answer Correct Answer: B) Extending the business's advertising budget. 8. What is the name of the mobile company which was acquired by Sony? A) Erricson. B) Docomo. C) Nokia. D) Cell One. Show Answer Correct Answer: A) Erricson. 9. During which NPD stage is a prototype typically created for testing and refinement? A) Concept Development and Testing. B) Product Development. C) Commercialization. D) Idea Screening. Show Answer Correct Answer: B) Product Development. 10. A retailer decides to mark down all swimsuits in August. A) Product Management. B) Selling. C) Distribution. D) Pricing. Show Answer Correct Answer: D) Pricing. 11. What is the ultimate goal of marketing management in terms of customer relationships? A) To create strong, mutually beneficial relationships with customers. B) To maximize short-term sales through aggressive advertising. C) To focus on mass marketing efforts. D) To minimize production costs. Show Answer Correct Answer: A) To create strong, mutually beneficial relationships with customers. 12. Product opportunities exist when there is a gap. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 13. In this stage of the product life cycle, sales are low and competition is low. Customers who seek innovative products are attracted to the company. A) Growth. B) Introduction. C) Product Development. D) Maturity. E) Decline. Show Answer Correct Answer: B) Introduction. 14. Which of the following is not included in price mix A) Credit policy. B) Trade discount and cash discount. C) Demand for a product. D) Period of credit. Show Answer Correct Answer: C) Demand for a product. 15. Performance that one party can offer to another that is essentially intangible is known as ..... A) Strategy. B) Distribution. C) Services. D) Satisfaction. Show Answer Correct Answer: C) Services. 16. The term 'product' includes which of the following? A) Only physical items. B) Only services. C) Both goods and services. D) Only luxury items. Show Answer Correct Answer: C) Both goods and services. 17. According to Philip Kotler, marketing management is ..... A) Creating advertisements for social media. B) The science of manufacturing and pricing. C) Choosing target markets and building profitable relationships. D) Only about selling more products. Show Answer Correct Answer: C) Choosing target markets and building profitable relationships. 18. ..... concerned with studying market conditions A) Survey. B) Market research. C) Inspection. D) None. Show Answer Correct Answer: B) Market research. 19. What is the significance of implementing more than one marketing strategy at the same time? A) To reduce costs. B) To target different customer preferences. C) To increase production speed. D) To simplify marketing efforts. Show Answer Correct Answer: B) To target different customer preferences. 20. Customer's satisfaction alone can ensure success. Which marketing concept holds this view? A) Production concept. B) Product concept. C) Marketing concept. D) Selling concept. Show Answer Correct Answer: C) Marketing concept. 21. Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create economic jobs by increasing demand for goods and services. C) It helps build a loyal customer base but does not impact a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) Nonprofit organizations seldom use it. Show Answer Correct Answer: B) It can help create economic jobs by increasing demand for goods and services. 22. What is the importance of brand equity in brand management? A) Brand equity is irrelevant to pricing strategies. B) Brand equity reduces customer trust and satisfaction. C) Brand equity is important in brand management as it enhances customer loyalty, allows for premium pricing, and provides a competitive advantage. D) Brand equity only affects product quality, not brand management. Show Answer Correct Answer: C) Brand equity is important in brand management as it enhances customer loyalty, allows for premium pricing, and provides a competitive advantage. 23. Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using ..... channels. A) Interactive. B) Hybrid. C) Dual. D) Targeted. Show Answer Correct Answer: B) Hybrid. 24. Which part of a marketing plan involves evaluating internal and external factors that could affect the company's performance? A) SWOT analysis. B) Marketing objectives. C) Marketing strategy. D) Marketing mix. Show Answer Correct Answer: A) SWOT analysis. 25. COMPANY SHOULD BALANCE GIVING IMPORTANCE NOT ONLY TO CUSTOMERS BUT ALSO TO COMPANY AND ITS COLLABORATORS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books