This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 59 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 59 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the purpose of SWOT Analysis? A) To assess internal and external factors affecting the business. B) To identify customer preferences. C) To analyze competitors. D) To evaluate marketing strategies. Show Answer Correct Answer: A) To assess internal and external factors affecting the business. 2. A financial market primarily deals with: A) Exchange of goods and services. B) Buying and selling of stocks, bonds, and securities. C) Government procurement. D) Retail transactions. Show Answer Correct Answer: B) Buying and selling of stocks, bonds, and securities. 3. The fact that customers have more power is one of the major shifts taking place in the new economy A) False. B) True. C) All the above. D) None of the above. Show Answer Correct Answer: B) True. 4. What does 'growing sales by encouraging more use of the product' refer to in marketing strategies? A) New Users. B) Extended Users. C) More Usage. D) New Usage. Show Answer Correct Answer: C) More Usage. 5. 14 Function of labelling is A) Product promotion. B) Product identification. C) Both. D) None. Show Answer Correct Answer: C) Both. 6. ..... point of view lays stress upon customer's welfare A) Production. B) Marketing. C) Social Marketing. D) Product. Show Answer Correct Answer: C) Social Marketing. 7. The deeply held commitment to rebuy or repatronize a preferred product or services. A) Customer Value. B) Customer Satisfaction. C) Customer Cost. D) Customer Loyalty. Show Answer Correct Answer: D) Customer Loyalty. 8. Deciding how much to charge for goods and services, ..... is a concept. A) Marketing. B) Goods. C) Pricing. D) Selling. Show Answer Correct Answer: C) Pricing. 9. Which of the following products consume maximum time and effort to purchase- A) Convenience. B) Shopping. C) Specialty. D) All the above. Show Answer Correct Answer: C) Specialty. 10. Needs and wants of customers govern the business decision in A) Production stage. B) Barter stage. C) Marketing stage. D) None of the above. Show Answer Correct Answer: C) Marketing stage. 11. Jasa tidak bisa disimpan untuk dijual atau digunakan kemudian merupakan karakteristik jasa ..... A) Perishability. B) Inseparability. C) Intangibility. D) Variability. Show Answer Correct Answer: A) Perishability. 12. What is the term that describes the decisions a company makes regarding all of the different types of products the company will sell? A) Market segmentation. B) Marketing. C) Marketing Mix. D) Product/Service Mix. Show Answer Correct Answer: D) Product/Service Mix. 13. What is an example of a service with "credence qualities" ? A) Fast food restaurant. B) Legal services. C) Clothing products. D) Electronics. Show Answer Correct Answer: B) Legal services. 14. Have you tried ..... tea Tim brought? No, I never drink tea. A) The. B) A. C) An. D) No article. Show Answer Correct Answer: A) The. 15. "Providing information required by law" is a function of which component of product mix? A) Branding. B) Packaging. C) Labelling. D) None of these. Show Answer Correct Answer: C) Labelling. 16. What is main strategy that allows Cocoon to compete effectively against international brands in Vietnam? A) Global Standardization. B) Penetration Pricing. C) High Localization. D) Undifferentiated Marketing. Show Answer Correct Answer: C) High Localization. 17. What is the main purpose of developing a solid marketing plan? A) To guarantee a successful product launch. B) To clearly show the steps that will be undertaken to achieve the business' marketing objectives. C) To replace the overall business plan. D) To simplify the organizational structure. Show Answer Correct Answer: B) To clearly show the steps that will be undertaken to achieve the business' marketing objectives. 18. What are the types of market targeting? A) Differentiated, concentrated, and mass marketing. B) Only mass marketing. C) Only concentrated marketing. D) None of the above. Show Answer Correct Answer: A) Differentiated, concentrated, and mass marketing. 19. What are the four elements of the marketing mix? A) People, Process, Physical Evidence, Performance. B) Product, Price, Place, Promotion. C) Product, Price, Packaging, People. D) Promotion, Place, Partnership, Profit. Show Answer Correct Answer: B) Product, Price, Place, Promotion. 20. THE ONE WHO REQUEST TO PURCHASE. A) USERS. B) INITIATORS. C) DECIDERS. D) APPROVERS. Show Answer Correct Answer: B) INITIATORS. 21. ..... is the set of actual and potential buyers of a product. A) An Audience. B) A Group. C) A Segment. D) A Market. Show Answer Correct Answer: D) A Market. 22. What characterizes a high involvement purchase? A) High involvement purchases involve significant consumer interest and careful decision-making. B) High involvement purchases are made quickly without much thought. C) They typically involve low-cost items that require minimal research. D) High involvement purchases are characterized by impulse buying and spontaneity. Show Answer Correct Answer: A) High involvement purchases involve significant consumer interest and careful decision-making. 23. Pinterest, Instagram, Facebook are example of ..... A) DISPLAY ADS. B) PODCASTS. C) SOCIAL MEDIA ADS. D) VIDEO ADS. Show Answer Correct Answer: C) SOCIAL MEDIA ADS. 24. The approach which views marketing as a process of decision making is A) Commodity approach. B) Decision making approach. C) Functional approach. D) None of the above. Show Answer Correct Answer: B) Decision making approach. 25. What is one of the essential functions of NDA? A) Developing solution to the problem. B) Identifying protected information. C) Creating a marketing strategy. D) I don't know. Show Answer Correct Answer: B) Identifying protected information. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books