This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 60 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 60 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the first level/bottom level of the hierarchy? A) Love and Belonging. B) Safety and Security. C) Physical Needs. D) Self-Esteem. Show Answer Correct Answer: C) Physical Needs. 2. This analytical stage evaluates financial feasibility-forecasting demand, estimating costs, and projecting profits to ensure the product's economic viability. A) Product Development. B) Business Analysis. C) Concept Testing. D) Post-Launch Analysis. Show Answer Correct Answer: B) Business Analysis. 3. Salespeople should handle routine selling situations according to: A) Company selling policies. B) What customers expect. C) What coworkers do. D) Customer requests. Show Answer Correct Answer: A) Company selling policies. 4. The act of designing the company's offering and image to occupy a distinct place in the minds of the target market is known as: A) Market targeting. B) Market positioning. C) Market segmentation. D) Value delivery. Show Answer Correct Answer: B) Market positioning. 5. A set of activities or steps used to sell a product or a service to consumers for their personal or family use. A) Advertising. B) Merchandising. C) Retailing. D) Pricing. Show Answer Correct Answer: C) Retailing. 6. What role does market research play in Marketing Management? A) Market research is irrelevant to product pricing strategies. B) Market research is essential for understanding consumer needs, guiding product development, and shaping effective marketing strategies. C) Market research focuses solely on competitor analysis. D) Market research is only useful for financial forecasting. Show Answer Correct Answer: B) Market research is essential for understanding consumer needs, guiding product development, and shaping effective marketing strategies. 7. In which field is Vingroup the market leader in Vietnam recently? A) Retail. B) Phone manufacturing. C) Technology. D) Car business. Show Answer Correct Answer: A) Retail. 8. What is one challenge when analyzing macro environment factors? A) They can be easily controlled by marketing managers. B) They are often unpredictable and beyond direct control. C) They do not impact consumer behavior. D) They are always consistent over time. Show Answer Correct Answer: B) They are often unpredictable and beyond direct control. 9. What is the role of customer relationship management (CRM)? A) Building and maintaining strong relationships with customers. B) Analyzing market trends. C) Setting marketing objectives. D) Developing marketing strategies. Show Answer Correct Answer: A) Building and maintaining strong relationships with customers. 10. Which form of external theft listed below involves stealing merchandise from a store? A) Shrinkage. B) Employee Theft. C) Shoplifting. D) Robbery. Show Answer Correct Answer: B) Employee Theft. 11. The opposite of a market with homogeneous preference is a market with a ..... preference. A) Diffused. B) Stratified. C) Randomized. D) Clustered. Show Answer Correct Answer: A) Diffused. 12. Identify the marketer here:A coffee making company is making big hoardings to appeal college going students. A contest is also being organized outside every major company's office to lure more and more customers. The radio channels are playing a very special jingle made for coffee lovers at least 3 to 4 times a day. The company is trying its level best to increase its customer base A) Customers. B) Suppliers. C) Coffee making company. D) Competitors. Show Answer Correct Answer: C) Coffee making company. 13. What happens to price when there is a surplus of a good or service? A) Decreases. B) Increases. C) Stabilizes. D) Remains the same. Show Answer Correct Answer: A) Decreases. 14. The process of creating unique name and image for a product in theminds of consumers is known as A) (a) Branding. B) B. Advertising. C) C. Marketing. D) D. Personal Selling. Show Answer Correct Answer: A) (a) Branding. 15. How many competitive positions can a business have? A) 1. B) 2. C) 3. D) Multiple. Show Answer Correct Answer: D) Multiple. 16. What is the primary focus of marketing management? A) Production efficiency. B) Sales maximization. C) Customer needs and satisfaction. D) Cost reduction. Show Answer Correct Answer: C) Customer needs and satisfaction. 17. Explain the significance of the promotional mix in marketing. A) The promotional mix is only relevant for large corporations. B) The promotional mix is crucial for effectively communicating with target audiences and achieving marketing goals. C) The promotional mix focuses solely on social media advertising. D) The promotional mix is not necessary for brand awareness. Show Answer Correct Answer: B) The promotional mix is crucial for effectively communicating with target audiences and achieving marketing goals. 18. True or False?Marketing includes advertising, selling, and delivering products to consumers. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 19. How do distribution channels affect marketing strategies? A) Distribution channels significantly shape marketing strategies by influencing pricing, promotion, and placement. B) Distribution channels only affect customer service, not marketing. C) Marketing strategies are solely determined by product features. D) Distribution channels have no impact on marketing strategies. Show Answer Correct Answer: A) Distribution channels significantly shape marketing strategies by influencing pricing, promotion, and placement. 20. Close up and Colgate follow different ..... strategies A) Targeting. B) Segmentation. C) Positioning. D) None of the above. Show Answer Correct Answer: C) Positioning. 21. Third P in the 4P is ..... A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: C) Place. 22. Deciding how much to charge for goods and services. A) Marketing. B) Goods. C) Pricing. D) Selling. Show Answer Correct Answer: C) Pricing. 23. What are the benefits of using a customer persona in targeting? A) Increased customer complaints. B) The benefits of using a customer persona in targeting include improved audience understanding, tailored marketing strategies, enhanced engagement, and increased conversion rates. C) Higher marketing costs. D) Reduced brand loyalty. Show Answer Correct Answer: B) The benefits of using a customer persona in targeting include improved audience understanding, tailored marketing strategies, enhanced engagement, and increased conversion rates. 24. What is a product mix strategy? A) A plan for determining which products a business will reproduce or stock. B) A plan for determining which products a business will sell or stock. C) A plan for determining which products a business will manufacture or stock. D) A plan for determining which products a business will represent or stock. Show Answer Correct Answer: C) A plan for determining which products a business will manufacture or stock. 25. ROI is A) Return On Interest. B) Return On Investment. C) Return On Interesting. D) Return On Implement. Show Answer Correct Answer: B) Return On Investment. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books