This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 61 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 61 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. SCHOOLS AND HOSPITALS ARE EXAMPLE OF WHAT KIND OF BUSINESS MARKET? A) GOVERNMENT MARKET. B) INSTITUTIONAL MARKET. C) FOREIGN MARKET. D) CONSUMER MARKET. Show Answer Correct Answer: B) INSTITUTIONAL MARKET. 2. The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy? A) Optional-product pricing. B) Captive-product pricing. C) By-product pricing. D) Product line pricing. Show Answer Correct Answer: D) Product line pricing. 3. Which is not a concept in the evolution of marketing A) Darwin Concept. B) Selling Concept. C) Product Concept. D) Marketing Concept. Show Answer Correct Answer: A) Darwin Concept. 4. Marketing plays a very important role in the economy by ..... A) Raising living standard of people. B) Ensuring smooth flow of goods through efficient distribution system. C) Accelerating economic activity. D) All of the above. Show Answer Correct Answer: D) All of the above. 5. Choose the correct optionMy grandmother used to cook, and my grandfather washed up ..... dinner. A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: A) After. 6. Which wants for specific products backed by an ability to pay? A) Need. B) Wants. C) Demand. D) Ability. Show Answer Correct Answer: C) Demand. 7. Which of the following is most closely related with the organic growth of an organization? A) Entering new marketplaces. B) Increasing the operational profitability. C) Increasing productivity of employees. D) Developing new products from within. Show Answer Correct Answer: D) Developing new products from within. 8. Identify an disadvantage of a corporation. A) May be difficult to raise money compared to a corporation. B) Double taxation. C) The partners may disagree thus causing problems in the business. D) The owner of the company has unlimited liability. Show Answer Correct Answer: B) Double taxation. 9. A(n) ..... market is characterized by a fairly narrowly defined market with a complete and distinct set of needs, and a willingness to pay a premium to meet those needs. A) Local. B) Niche. C) Individual. D) Derived. E) Homogeneous. Show Answer Correct Answer: B) Niche. 10. In the decline stage companies might discard the product or make major changes in order to extend a products life A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 11. What strategies can marketers use to target low involvement consumers? A) Use eye-catching packaging, social proof, repetitive advertising, and promotions. B) Use complex technical jargon. C) Target only affluent consumers. D) Focus on high-end branding. Show Answer Correct Answer: A) Use eye-catching packaging, social proof, repetitive advertising, and promotions. 12. A marketing plan usually has a life of from: A) One to three months. B) Six months to one year. C) One to five years. D) Ten years or more. Show Answer Correct Answer: B) Six months to one year. 13. How can companies measure the effectiveness of their marketing campaigns? A) Relying solely on anecdotal evidence from customers. B) Measuring the number of likes on social media posts. C) Counting the number of website visitors without considering conversion rates. D) Tracking KPIs such as conversion rates, ROI, CAC, CLV, website traffic, social media engagement, email open rates, and sales revenue. Show Answer Correct Answer: D) Tracking KPIs such as conversion rates, ROI, CAC, CLV, website traffic, social media engagement, email open rates, and sales revenue. 14. What does the acronym KRA stand for in marketing? A) Key Revenue Areas. B) Key Result Areas. C) Key Resource Allocation. D) Key Relationship Analysis. Show Answer Correct Answer: B) Key Result Areas. 15. What is a key reason for measuring market demand? A) To increase advertising budgets. B) To determine production levels and distribution needs. C) To analyze competitor strategies. D) To enhance customer service initiatives. Show Answer Correct Answer: B) To determine production levels and distribution needs. 16. Which function is concerned with making decisions about investments and credit? A) Marketing information management. B) Pricing. C) Financing. D) Distribution. Show Answer Correct Answer: C) Financing. 17. What can we make or do best? A) Sales. B) Production. C) Marketing. D) Societal. Show Answer Correct Answer: B) Production. 18. ..... media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot. A) Digital. B) Print. C) Broadcast. D) None of these. Show Answer Correct Answer: B) Print. 19. The idea that consumers will favor products that offer the most quality, performance, & features are refer to ..... A) Production concept. B) Product concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: B) Product concept. 20. Which of the following statements does not reflect a condition to be satisfied for an exchange to take place? A) Involvement of at least two parties-the buyer and the seller-is mandatory. B) Each party should be capable of offering something of value to the other. C) Exchange can take place if the buyers and sellers are not able to communicate with each other. D) Each party should have freedom to accept or reject other party's offer. Show Answer Correct Answer: C) Exchange can take place if the buyers and sellers are not able to communicate with each other. 21. 4P stands for- A) Protection, Preference, Price, Place. B) Product, Port, Place, Price. C) Product, Price, Place, Promotion. D) Product, price, Place, Package. Show Answer Correct Answer: C) Product, Price, Place, Promotion. 22. Yang termasuk variable psikografis yaitu ..... A) Agama, ras. B) Perumahan, desa. C) Hobi, jenis kelamin. D) Kelas social, gaya hidup. E) Pendapatan, pendidikan. Show Answer Correct Answer: D) Kelas social, gaya hidup. 23. What is the ultimate goal of marketing according to the marketing concept? A) To generate sales. B) To build long-term relationships with customers. C) To create brand awareness. D) To increase market share. Show Answer Correct Answer: B) To build long-term relationships with customers. 24. The approach which studies marketing on the basis of rules and regulations is A) Decision making approach. B) Functional approach. C) Legal approach. D) None of the above. Show Answer Correct Answer: C) Legal approach. 25. If a company is busy with defending its existing market against the competitors, it is engaged in A) Conventional marketing. B) Developmental marketing. C) Maintenance marketing. D) Remarketing. Show Answer Correct Answer: C) Maintenance marketing. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books