This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 62 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 62 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the primary goal of the Selling Concept? A) To improve customer satisfaction through better service. B) To focus on product quality over sales volume. C) To maximize sales volume through aggressive selling and promotion. D) To reduce costs by minimizing marketing efforts. Show Answer Correct Answer: C) To maximize sales volume through aggressive selling and promotion. 2. The point at which producers begin to make a profit on a product is known as:Total revenue marginal cost = producer surplus A) Surplus. B) Risk. C) All the above. D) None of the above. Show Answer Correct Answer: A) Surplus. 3. 1 Which of the following is a part of consumer profile A) Written compilation about significance chareacteristics of product user. B) Written statement of product benefits. C) Goods quality description. D) All. Show Answer Correct Answer: A) Written compilation about significance chareacteristics of product user. 4. Which is the BEST way to describe threats in SWOTanalysis? A) They allow an opening for companies toexpand. B) They are external factors that a businesscan't control. C) They are internal factors that a businesscan control. D) They decrease supplier prices. Show Answer Correct Answer: B) They are external factors that a businesscan't control. 5. THE MARKETER'S FIRST STEP IN EVALUATING MARKETING OPPORTUNITIES IS TO ESTIMATE TOTAL COMPANY DEMAND. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 6. Consumers prefer products that are widely available at low prices. This reflects which marketing management concept? A) Production-oriented concept. B) Product-oriented concept. C) Sales-oriented concept. D) Marketing-oriented concept. Show Answer Correct Answer: A) Production-oriented concept. 7. Iklan Promag yang sering muncul di bulan Ramadhan termasuk salah satu jenis iklan ..... A) Penguat. B) Persuasif. C) Informatif. D) Pengingat. Show Answer Correct Answer: D) Pengingat. 8. Which element of the marketing mix refers to the amount charged for a product or service? A) Product. B) Price. C) Promotion. D) Place. Show Answer Correct Answer: B) Price. 9. Corrugated boxes are part of A) Primary package. B) Secondary package. C) Transportation package. D) Labels. Show Answer Correct Answer: C) Transportation package. 10. It is the process of carefully managing detailed information about individual customers and all customer touch points to maximize-customer loyalty. A) Measuring Satisfaction. B) Customer Relationship Management. C) Customer Value Analysis. D) Database Marketing. Show Answer Correct Answer: B) Customer Relationship Management. 11. What is the difference between market insight and customer insight? A) Customer insight is about market trends and forecasts. B) Market insight is about the overall market dynamics, while customer insight is about individual customer behaviors and preferences. C) Market insight is only relevant for large corporations. D) Market insight focuses solely on customer demographics. Show Answer Correct Answer: B) Market insight is about the overall market dynamics, while customer insight is about individual customer behaviors and preferences. 12. Product life cycle, kecuali ..... A) Introduction. B) Growth. C) Rejuvenation. D) Decline. Show Answer Correct Answer: C) Rejuvenation. 13. Which of the following is an example of core elements to public relations? A) Retain and create goodwill. B) It is planned activity. C) First do good, then take credit for it. D) All of the above. Show Answer Correct Answer: D) All of the above. 14. The Publics does NOT include: A) Financial. B) Government. C) Local. D) The company. Show Answer Correct Answer: D) The company. 15. A financial budget for retail merchandise that is most appropriate for seasonal merchandise where goods are brought in at the beginning of the season and need to be managed down to pre-determined levels at the end of the season is called: A) Open to Merchandise. B) Open to Buy. C) Open to Mark Down. D) Open to Sell. Show Answer Correct Answer: B) Open to Buy. 16. What is a Frontal Attack strategy? A) Attacking the weaknesses of the competitor. B) Expanding products into untapped markets. C) Copying the core elements of the competitor and competing directly. D) Attacking flexibly on multiple fronts. Show Answer Correct Answer: C) Copying the core elements of the competitor and competing directly. 17. Sometimes easier than physically bringing it to customers in today's global marketplace. A) Offering a product. B) Buying a product. C) All the above. D) None of the above. Show Answer Correct Answer: A) Offering a product. 18. What does SEO stand for in digital marketing? A) Search Engine Organization. B) Search Engine Operation. C) Search Engine Optimization. D) Search Engine Outreach. Show Answer Correct Answer: C) Search Engine Optimization. 19. What was the primary shift in focus during the Marketing Concept Era? A) From mass production to mass customization. B) From selling what companies produce to understanding and meeting customer needs. C) From aggressive sales tactics to digital marketing. D) From local markets to global markets. Show Answer Correct Answer: B) From selling what companies produce to understanding and meeting customer needs. 20. The famous VW commercial with its famed the tag line "Drivers Wanted" is an example of A) Direct marketing. B) Transformational appeal. C) Interactive marketing. D) Informational appeal. Show Answer Correct Answer: B) Transformational appeal. 21. Robert and his whole family buys only Honda cars. Besides being rich, the family displays the characteristics of ..... in their purchasing behavior A) Lifestyle. B) Wealth & Ability to pay. C) Motivation. D) Beliefs & Attitudes. Show Answer Correct Answer: D) Beliefs & Attitudes. 22. Marketing for business is referred to ..... A) Business to Customer Marketing. B) Business to Business Marketing. C) Business to Sales Marketing. D) Customer to Customer Marketing. Show Answer Correct Answer: B) Business to Business Marketing. 23. Types of entities that are offered to consumers, EXCEPT: A) Organizations. B) Experiences. C) Properties. D) Ideas. E) Adventure. Show Answer Correct Answer: E) Adventure. 24. Which is not the pricing strategy listed below? A) Cost Oriented. B) Market Oriented. C) Margin Pricing. D) Number Pricing. Show Answer Correct Answer: D) Number Pricing. 25. What is Customer Relationship Management (CRM) primarily concerned with? A) Attracting as many new customers as possible. B) Building and maintaining profitable customer relationships. C) Creating the most innovative products. D) Reducing the price of products. Show Answer Correct Answer: B) Building and maintaining profitable customer relationships. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books