This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 63 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 63 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. This is a type of marketing in which company will take care their employee and their employee will take care customers A) External marketing. B) Internal marketing. C) Intergrated marketing. D) All are correct. Show Answer Correct Answer: B) Internal marketing. 2. Changing government regulations A) Opportunity. B) Threat. C) All the above. D) None of the above. Show Answer Correct Answer: B) Threat. 3. What is the role of wholesalers in the marketing channel? A) Wholesalers facilitate the distribution of goods by buying in bulk from manufacturers and selling in smaller quantities to retailers. B) Wholesalers are responsible for advertising products. C) Wholesalers only sell directly to consumers. D) Wholesalers manufacture products for retailers. Show Answer Correct Answer: A) Wholesalers facilitate the distribution of goods by buying in bulk from manufacturers and selling in smaller quantities to retailers. 4. What are the key components of marketing management? A) Sales team management. B) Customer service training. C) Product pricing analysis. D) Market research, target market identification, marketing strategy development, implementation of marketing tactics, performance evaluation. Show Answer Correct Answer: D) Market research, target market identification, marketing strategy development, implementation of marketing tactics, performance evaluation. 5. Deciding how much to charge for goods and services is: A) Marketing. B) Goods. C) Pricing. D) Selling. Show Answer Correct Answer: C) Pricing. 6. What roles do members of a decision-making unit play? A) Observers, participants, consultants. B) Advisors, coordinators, analysts, CEOs. C) Initiators, influencers, deciders, approvers, users, and gatekeepers. D) Supervisors, managers, stakeholders, clients. Show Answer Correct Answer: C) Initiators, influencers, deciders, approvers, users, and gatekeepers. 7. Which of the following is a speciality good? A) Soap. B) Matchstick. C) Luxury branded watch. D) Bread. Show Answer Correct Answer: C) Luxury branded watch. 8. The two main focuses of unit 8 is the technology life cycle and ethics A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 9. Employees who arrive at work on time and direct their own work-related activities during the course of the day usually possess positive ..... skills. A) Personal-orientation. B) Self-conceptual. C) Inner-qualitative. D) Self-managerment. Show Answer Correct Answer: D) Self-managerment. 10. Marketers often use the term ..... to cover various groupings of customers A) Buying power. B) Demographic segment. C) Market. D) People. Show Answer Correct Answer: C) Market. 11. Which phase of the Product life cycle is when sales rise and competition start to notice your product. A) Introduction. B) Growth. C) Maturity. D) Decline. Show Answer Correct Answer: B) Growth. 12. Which promotion strategy relies on spending a lot on advertising and consumer promotion to build consumer demand? A) Push promotion strategy. B) Pull promotion strategy. C) Integrated promotion strategy. D) Direct marketing strategy. Show Answer Correct Answer: B) Pull promotion strategy. 13. What does the term 'SWOT analysis' stand for in marketing? A) Strengths, Weaknesses, Opportunities, Threats. B) Strategies, Wins, Objectives, Targets. C) Success, Wealth, Organization, Trends. D) Sales, Workforce, Operations, Technology. Show Answer Correct Answer: A) Strengths, Weaknesses, Opportunities, Threats. 14. In which category do toiletries fall under? A) Industrial goods. B) Convenience goods. C) Shopping goods. D) Specialty goods. Show Answer Correct Answer: B) Convenience goods. 15. Identify the purpose for a business to use inventory control systems.For example, companies must be careful not to order too many products because it costs the company a lot of money and the products could go bad if they are not sold. However, the company must also meet demand and have it available for customers to purchase A) Manage the amount of products. B) Theft. C) Errors. D) None of the above. Show Answer Correct Answer: A) Manage the amount of products. 16. Which concept suggests that consumers will favor products that are widely available and inexpensive? A) Product Concept. B) Selling Concept. C) Production Concept. D) Marketing Concept. Show Answer Correct Answer: C) Production Concept. 17. Which type of good requires significant effort to purchase due to its unique characteristics? A) Convenience goods. B) Shopping goods. C) Specialty goods. D) Industrial goods. Show Answer Correct Answer: C) Specialty goods. 18. "Stars" in BCG Matrix signify: A) Low growth, high market share. B) High growth, high market share. C) Low growth, low share. D) High growth, low share. Show Answer Correct Answer: B) High growth, high market share. 19. ..... is not a type of Marketing concept. A) Production concept. B) Selling concept. C) Societal marketing concept. D) Supplier concept. Show Answer Correct Answer: D) Supplier concept. 20. The collection of utilities is known as ..... A) Product. B) Seller. C) Market. D) Purchaser. Show Answer Correct Answer: A) Product. 21. Which of the following is a feature of marketing process? A) Satisfying needs and wants of consumers. B) Creating a market offering. C) Developing an exchange mechanism. D) All of the above. Show Answer Correct Answer: D) All of the above. 22. "It was not only the vegetarians, but also those who could not get enough environment friendly sustainable food, that appreciated the product." Identify the marketing concept in given line. A) Product. B) Promotion. C) Marketing. D) Societal. Show Answer Correct Answer: D) Societal. 23. IT IS A USEFUL FRAMEWORK THAT APPLIES TO MANY SITUATIONS AND YIELDS RICH INSIGHTS. A) CUSTOMER-PERCEIVED VALUE. B) TOTAL CUSTOMER BENEFIT. C) TOTAL CUSTOMER COST. D) CUSTOMER VALUE ANALYSIS. Show Answer Correct Answer: A) CUSTOMER-PERCEIVED VALUE. 24. The marketing company works in a dynamic and complicatedexternal environment. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 25. Cross-selling means ..... A) Selling with a cross face. B) Cross country marketing. C) Selling other products to existing customers. D) Selling to employees. Show Answer Correct Answer: C) Selling other products to existing customers. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books