This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 64 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 64 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. How does marketing management contribute to organizational success? A) By minimizing customer interactions. B) By creating value for customers and achieving the company's objectives. C) By solely focusing on short-term financial gains. D) By ignoring market research and customer feedback. Show Answer Correct Answer: B) By creating value for customers and achieving the company's objectives. 2. What does the term 'segmentation' refer to in marketing? A) Advertising strategies. B) Setting prices for products. C) Grouping of customers. D) Distribution channels. Show Answer Correct Answer: C) Grouping of customers. 3. Under which of the following situation is a company not likely to fix a lower price for its product A) When the competition has introduced a substitue product. B) If the demand for a product is inelastic. C) When the company wants to attain market share leadership. D) When the demand for the product if low. Show Answer Correct Answer: B) If the demand for a product is inelastic. 4. The Unit Cost is calculated using which formula? A) (Fixed Cost + Expected Unit Sales) / Variable Cost. B) (Fixed Cost + Total Variable Cost) / Expected Unit Sales. C) Fixed Cost + (Variable Cost * Expected Unit Sales). D) (Fixed Cost + (Variable Cost * Expected Unit Sales)) / Expected Unit Sales. Show Answer Correct Answer: C) Fixed Cost + (Variable Cost * Expected Unit Sales). 5. Which type of organization best suits a company who has downsized therefore eliminating some management poistions while trying to increase efficiency? A) Effective Management Techniques. B) Human Resources. C) Vertical Organization. D) Horizontal Organization. Show Answer Correct Answer: D) Horizontal Organization. 6. Mom, where is the dog? I want to take it to ..... park. A) A. B) The. C) An. D) No article. Show Answer Correct Answer: B) The. 7. How does targeting differ from segmentation? A) Segmentation identifies market groups; targeting selects which groups to market to. B) Segmentation is the same as targeting. C) Segmentation is about pricing strategies. D) Targeting is only for online marketing. Show Answer Correct Answer: A) Segmentation identifies market groups; targeting selects which groups to market to. 8. .... data are data that were collected for another purpose and already exist. A) Secondary. B) Primary. C) Primitive. D) Cross-sectional. E) Ordinate. Show Answer Correct Answer: A) Secondary. 9. Abhinav Mehta, a marketing manager of Roop Cosmetics is facing the problem of poor sale. What mode of communication he can adopt to target the large population? A) Newspaper. B) Television. C) Radio. D) All of the above. Show Answer Correct Answer: D) All of the above. 10. ..... is the collection and interpretation of information about forces, events, and relationships that may affect the organization. A) Environmental scanning. B) Stakeholder analysis. C) Market sampling. D) Opportunity analysis. Show Answer Correct Answer: A) Environmental scanning. 11. Wendy's vs. McDonald's A) Competition. B) Brand. C) Target market. D) Place. Show Answer Correct Answer: A) Competition. 12. A Push promotion strategy involves the producer primarily promoting the product to the: A) Final consumers. B) Wholesalers and retailers. C) Suppliers. D) Marketing department. Show Answer Correct Answer: B) Wholesalers and retailers. 13. Explain the concept of branding in marketing. A) Branding is not important in marketing strategies. B) Branding only focuses on the price of a product in marketing. C) Branding in marketing is the process of creating a unique identity for a product or service to differentiate it from competitors and build a positive image among consumers. D) Branding is the same as advertising in marketing. Show Answer Correct Answer: C) Branding in marketing is the process of creating a unique identity for a product or service to differentiate it from competitors and build a positive image among consumers. 14. According to the customer relationship management philosophy, the advice for businesses is: A) Promise what is achievable, then try to exceed expectations. B) Avoid making promises in advance. C) The important thing is to deliver, not to promise in advance. D) It is acceptable to promise everything to customers. Show Answer Correct Answer: A) Promise what is achievable, then try to exceed expectations. 15. Which of the following refers to the process of designing a small slip or complex graphics that are a part of package, which denotes its content, usage and nature A) Branding. B) Packing. C) Labelling. D) None. Show Answer Correct Answer: C) Labelling. 16. Which need is focused on the social aspects and recognition? A) Esteem needs. B) Basic needs. C) Safety needs. D) None of the above. Show Answer Correct Answer: A) Esteem needs. 17. Action taken prior to an infraction to encourage employees to follow standards and rules A) Effective Management Techniques. B) Preventive discipline. C) Corrective Discipline. D) Rewards and encourage creativity. Show Answer Correct Answer: B) Preventive discipline. 18. An automated retail kiosk does not require the business to make any promotional decisions. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 19. Which model is used to analyze macro environment factors? A) SWOT Analysis. B) DEPEST Model. C) PEST Analysis. D) Porter's Five Forces. Show Answer Correct Answer: B) DEPEST Model. 20. What does marketing management refer to? A) Management of all the activities related to market. B) Management of only production activities. C) Management of financial resources. D) Management of employee relations. Show Answer Correct Answer: A) Management of all the activities related to market. 21. What are the primary functions of marketing? A) Limiting product availability. B) Reducing customer engagement. C) Identifying customer needs, creating value, communicating benefits, delivering products, and building relationships. D) Increasing production costs. Show Answer Correct Answer: C) Identifying customer needs, creating value, communicating benefits, delivering products, and building relationships. 22. "Effective demand" is: A) A feeling of lacking something that people perceive. B) A natural need in a specific form. C) A natural need and desire that aligns with purchasing power. D) A customer's purchasing ability. Show Answer Correct Answer: C) A natural need and desire that aligns with purchasing power. 23. A company is targeting Class A, B, and part of class C, Then this company is ..... A) Single segment. B) Multi-segment. C) Mass Market. D) Niche. Show Answer Correct Answer: B) Multi-segment. 24. How can companies measure the effectiveness of their digital marketing campaigns? A) By reducing marketing budget. B) By conducting random surveys. C) By increasing social media followers. D) By tracking KPIs and using analytics tools. Show Answer Correct Answer: D) By tracking KPIs and using analytics tools. 25. Gurpreet is engaged in manufacturing of refrigerators. He surveyed the market and found that customers need a refrigerator with separate division of water cooler in it. He decided and launched the same refrigerator in the market. Which marketing management philosophy is being followed by Gurpreet? A) PRODUCT CONCEPT. B) SOCIETAL MARKETING CONCEPT. C) PRODUCTION CONCEPT. D) MARKETING CONCEPT. Show Answer Correct Answer: D) MARKETING CONCEPT. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books