This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 65 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 65 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Temporarily reducing prices to increase short-run sales is an example of which of the following? A) Segmented pricing. B) Promotional pricing. C) Dynamic pricing. D) Geographical pricing. Show Answer Correct Answer: B) Promotional pricing. 2. Cadbury's Dairy milk targeting youth after covering Children as their target market, refers to which step of process of marketing A) Identifying the target market. B) Getting, keeping and growing customers. C) Creating, developing and communicating superior values. D) None of these. Show Answer Correct Answer: B) Getting, keeping and growing customers. 3. "Profits could be maximized by attracting and persuading customers to buy the products." Identify the concept of marketing management highlighted by this statement. A) PRODUCTION. B) PRODUCT. C) MARKETING. D) SELIING. Show Answer Correct Answer: D) SELIING. 4. The role of brands varies to its functional level where building comprehensive brand experience is visible. A) Product Diversification. B) Product Innovation. C) Product Planning. D) Product Performance. Show Answer Correct Answer: D) Product Performance. 5. Place where buyers and sellers meet and conduct buying and selling activities. It does not necessarily mean a geographical place A) Shop. B) Warehouse. C) Zoo. D) Market. Show Answer Correct Answer: D) Market. 6. One party agrees not to reveal confidential information A) Unilateral. B) Mutual. C) All the above. D) None of the above. Show Answer Correct Answer: A) Unilateral. 7. What is a customer? A) A person who sells products to a business. B) An organization that provides services to customers. C) A type of product that is sold in stores. D) An individual or entity that purchases goods or services from a business. Show Answer Correct Answer: D) An individual or entity that purchases goods or services from a business. 8. What is the definition of a market in marketing terms? A) A place where goods are stored. B) A group of consumers interested in a product. C) A collection of buyers and sellers transacting over a product. D) A physical location for buying and selling. Show Answer Correct Answer: B) A group of consumers interested in a product. 9. Which of the following is NOT a bases of Segmentation? A) Demographic. B) Psychographic. C) Physiological. D) Behavioural. Show Answer Correct Answer: C) Physiological. 10. ALSO CALLED PRODUCT ASSORTMENT A) PRODUCT WIDTH. B) PRODUCT MIX. C) PRODUCT LENGTH. D) PRODUCT DEPTH. Show Answer Correct Answer: B) PRODUCT MIX. 11. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee eats food during his break at a fast food chain and then pays for it that afternoon when he gets paid A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 12. Consumer ethnocentrism explains: A) Why consumers prefer expensive goods. B) Preference for domestic over foreign products. C) Influence of advertisements on youth. D) Buying based on packaging. Show Answer Correct Answer: B) Preference for domestic over foreign products. 13. From the perspective of the marketer, when do wants become demands? A) When backed by an ability to pay. B) When consumers wants are matched by producer supply. C) When consumers express a specific brand desire. D) When consumer state purchase intent. E) When wants are imagined as specific product solutions. Show Answer Correct Answer: A) When backed by an ability to pay. 14. Which medium is commonly used for audio advertising? A) Print. B) Radio. C) Television. D) Hoarding. Show Answer Correct Answer: B) Radio. 15. What is the primary goal of the sales function in marketing? A) Conducting market research. B) Setting product prices. C) Generating revenue by selling products or services. D) Developing new products. Show Answer Correct Answer: C) Generating revenue by selling products or services. 16. The exchange value of a product or service in its monetary value is known as A) Price. B) Packaging. C) Labeling. D) Sales. Show Answer Correct Answer: A) Price. 17. 8 which of the following is an example of channel in pharmacy A) A) Doctor and Patient. B) B) Distributor and wholesaler. C) C) Manufacturer and consumer. D) All the above. Show Answer Correct Answer: D) All the above. 18. ..... are important brand-building activities. A) Marketing plan. B) Advertising campaigns. C) Market share. D) Brand loyalty. Show Answer Correct Answer: B) Advertising campaigns. 19. The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business is ..... A) Marketing concepts. B) Services. C) Target markets. D) Marketing. Show Answer Correct Answer: A) Marketing concepts. 20. Why is it important for businesses to follow local health ordinances? A) To prevent accidents in the workpl. B) To reduce the risk of widespread illness. C) To protect the natural environment. D) To lower the need for medical care facilities. Show Answer Correct Answer: B) To reduce the risk of widespread illness. 21. What does measuring market demand involve? A) Analyzing competitor sales data only. B) Estimating consumer preferences without data support. C) Classifying market characteristics and potential sales volumes. D) Focusing solely on advertising effectiveness. Show Answer Correct Answer: C) Classifying market characteristics and potential sales volumes. 22. What is a benefit to a business of having written records of financial transactions? A) Information is accurate, accessible, and meaningful. B) Accounting is simplified and less detailed. C) Expenses are reduced, and income is increased. D) Investments are increased, and profit is reinvested. Show Answer Correct Answer: A) Information is accurate, accessible, and meaningful. 23. What is a key focus area for marketers when considering market share? A) Reducing costs. B) Understanding competitors' strategies. C) Increasing production capacity. D) Limiting customer interaction. Show Answer Correct Answer: B) Understanding competitors' strategies. 24. Pemasar (marketer) adalah seseorang yang mencari perhatian, pembelian, dukungan dan sumbangan dari pihak lain yang disebut ..... A) Prospek. B) Supplier. C) Tenaga kerja. D) Tenaga paruhwaktu. E) Sales. Show Answer Correct Answer: E) Sales. 25. Strategy wise, What is export all about? A) Not a strategy. B) Difficult. C) Complex. D) Simple. Show Answer Correct Answer: D) Simple. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books