This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 66 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 66 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which stage in the consumer decision-making process involves recognizing a need or problem? A) Evaluation of alternatives. B) Post-purchase evaluation. C) Information search. D) Problem recognition. Show Answer Correct Answer: D) Problem recognition. 2. How do customers usually evaluate service quality? A) Based on the advertisements they see. B) Based on the price and service provider. C) Based on the product design. D) Based on online reviews only. Show Answer Correct Answer: B) Based on the price and service provider. 3. What role do employees play in service delivery and customer satisfaction? A) They are the face of the company. B) They have no impact. C) They only handle complaints. D) They are involved in product development. Show Answer Correct Answer: A) They are the face of the company. 4. The goal of customer loyalty is to attract new customers only. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 5. What is the impact of cultural factors on consumer behavior? A) They influence buying decisions. B) They have no effect. C) They only apply to luxury goods. D) None of the above. Show Answer Correct Answer: A) They influence buying decisions. 6. A marketing-information management system can help business to ..... A) Motivate employees. B) Discover employee potential. C) Practice good business ethics. D) Discover new markets. Show Answer Correct Answer: D) Discover new markets. 7. Segmenting consumers on the basis of Family Life Cycle stages-is an example of what type of segmentation? A) Behavioural Segmentation. B) Psychographic Segmentation. C) Demographic Segmentation. D) Geographic Segmentation. Show Answer Correct Answer: C) Demographic Segmentation. 8. Which one of the following areas best fit into the philosophy of Societal Marketing? A) Profits. B) All of the above. C) Human Welfare. D) Wants. Show Answer Correct Answer: C) Human Welfare. 9. When is a pull strategy appropriate? A) When consumers are able to perceive differences between brands. B) When brand choice is made in the store. C) When the product is an impulse item. D) When there is low brand loyalty. Show Answer Correct Answer: A) When consumers are able to perceive differences between brands. 10. ..... is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. A) Consumer behavior. B) Consumer interest. C) Consumer attitude. D) Consumer perception. Show Answer Correct Answer: A) Consumer behavior. 11. Packaging, Lebelling and Branding are the important elements of which of the following marketing mix? A) Place. B) Price. C) Product. D) Promotion. Show Answer Correct Answer: C) Product. 12. ..... is the set of activities designed to create a brand position in the minds of consumers. A) Branding. B) Advertising. C) Packaging. D) Distribution. Show Answer Correct Answer: A) Branding. 13. The most important consumer-buying organization in society is ..... A) Friends. B) Family. C) Relatives. D) Organizations. Show Answer Correct Answer: B) Family. 14. How does packaging influence consumer behavior? A) Packaging has no effect on consumer choices. B) Packaging is solely for protection during shipping. C) Packaging only influences pricing strategies. D) Packaging influences consumer behavior by attracting attention, conveying quality, providing information, and creating emotional connections. Show Answer Correct Answer: D) Packaging influences consumer behavior by attracting attention, conveying quality, providing information, and creating emotional connections. 15. Effective marketing begins with a good product. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 16. The verbal component of the brand is called: A) Trade mark. B) Brand mark. C) Brand name. D) Brand symbol. Show Answer Correct Answer: C) Brand name. 17. Nokia's basic feature phones and Apple's iPod have lost popularity as smartphones replaced them with better features.These products are in which PLC stage? A) Maturity Stage-still maintaining steady sales. B) Growth Stage-because of nostalgic demand. C) Decline Stage-sales and demand have sharply fallen. D) Introduction Stage-after a brief relaunch. Show Answer Correct Answer: C) Decline Stage-sales and demand have sharply fallen. 18. What are Secondary data? A) Are date freshly gathered for a specific purpose or for aspecific research project. B) Are data that were collected for another purpose and already exist some where. C) Are data on news papers. D) All are correct. Show Answer Correct Answer: B) Are data that were collected for another purpose and already exist some where. 19. When the demand of a product is inelastic, the firm is in a position to fix ..... prices. A) Higher. B) Lower. C) Similar. D) Competitive prices. Show Answer Correct Answer: A) Higher. 20. A company's marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be ..... A) Exploratory research. B) Descriptive research. C) Causal research. D) Discovery research. Show Answer Correct Answer: A) Exploratory research. 21. Under oligopolistic competition the market consists of a few sellers who are highly sensitive to each other's pricing and market strategies. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 22. Which of the following help a business keep stock based on sales and allow them to spend money based on a planned budget? A) Dollar control. B) Unit control. C) Stock turnover. D) Stock lists. Show Answer Correct Answer: B) Unit control. 23. Registering a trade mark gives ..... to the users A) Finance. B) Fame. C) Protection. D) Information. Show Answer Correct Answer: C) Protection. 24. Which of the following is an example of a digital marketing tool? A) Newspaper advertisement. B) Radio announcement. C) Social media marketing. D) Billboard advertising. Show Answer Correct Answer: C) Social media marketing. 25. This is the mental shortcut that allows people to make judgments quickly and efficiently. A) A. Heuristic. B) B. Social stratification. C) C. Culture. D) None of the above. Show Answer Correct Answer: A) A. Heuristic. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books