This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 67 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 67 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is one way to grow sales mentioned in the 4 U's of growing volume? A) Increase prices. B) Find new users of the product from the existing segment. C) Reduce marketing efforts. D) Limit product availability. Show Answer Correct Answer: B) Find new users of the product from the existing segment. 2. Jika sebuah usaha melakukan pemasaran produknya, tetapi terjadi permintaan negatif, maka konsumen ..... A) Sudah tertarik namun belum membelinya. B) Tertarik dan membeli produk untuk mencoba. C) Sudah menjadi pelanggan. D) Loyal pada produk. E) Tidak menyukai produk dan mungkin bahkan berusaha menghindarinya. Show Answer Correct Answer: E) Tidak menyukai produk dan mungkin bahkan berusaha menghindarinya. 3. If you go to ..... post office, could you bring me ..... envelope? A) A / an. B) -/ the. C) The / an. D) None of the above. Show Answer Correct Answer: C) The / an. 4. Consumers who purchase goods and services for personal use are ..... A) Markets. B) Organizational market. C) Target market. D) Consumer markets. Show Answer Correct Answer: D) Consumer markets. 5. Surf Excel's 'Daag Ache Hain' campaign is an example of which type of positioning? A) Price-based. B) Competitor-based. C) Emotional benefit-based. D) Usage-based. Show Answer Correct Answer: C) Emotional benefit-based. 6. Outsourcing is an issue related to what factor A) SUPPLIERS. B) CONTEXT. C) C ollaborators. D) Competitors. Show Answer Correct Answer: C) C ollaborators. 7. Pl A) Jk. B) Nl. C) All the above. D) None of the above. Show Answer Correct Answer: B) Nl. 8. This is sometimes called the Data or Knowledge discovery. A) Data marketing. B) Data mining. C) Data warehouse. D) Customer database. Show Answer Correct Answer: B) Data mining. 9. An essential function of labelling is to provide: A) Only brand name. B) Only promotional material. C) Manufacturing date, expiry, storage instructions. D) Only attractive visuals. Show Answer Correct Answer: C) Manufacturing date, expiry, storage instructions. 10. Describe the difference between B2B and B2C marketing. A) B2B marketing involves direct sales, while B2C marketing relies solely on advertising. B) B2B marketing is primarily done through social media, whereas B2C marketing uses email campaigns. C) B2B marketing focuses on individual consumers, while B2C marketing targets businesses. D) B2B marketing targets businesses, while B2C marketing targets individual consumers. Show Answer Correct Answer: D) B2B marketing targets businesses, while B2C marketing targets individual consumers. 11. India's pharmaceutical industry contributes ..... of global vaccine supply. A) 10%. B) 25%. C) 62%. D) 85%. Show Answer Correct Answer: C) 62%. 12. Why is brand consistency important for a company? A) Brand consistency is important for a company to build brand recognition, trust, and loyalty among customers. B) Brand consistency leads to customer confusion. C) Brand consistency is not important for a company. D) Customers prefer inconsistency in branding. Show Answer Correct Answer: A) Brand consistency is important for a company to build brand recognition, trust, and loyalty among customers. 13. Consumers are at different levels on the hierarchy of needs. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 14. Choose the correct optionA. When did you arrive in Poland?B. I arrived here three days ..... A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: C) Ago. 15. What is the primary focus of strategic marketing management? A) To ignore the market environment and develop strategies blindly. B) To analyze the market environment, identify target markets, develop marketing strategies, and allocate resources effectively. C) To randomly select target markets without analysis. D) To allocate resources ineffectively. Show Answer Correct Answer: B) To analyze the market environment, identify target markets, develop marketing strategies, and allocate resources effectively. 16. Honest goal setting usually helps you to ..... your priorities A) Confuse. B) Clarify. C) Conceal. D) Complicate. Show Answer Correct Answer: B) Clarify. 17. According to the philosophy underlying all definitions of marketing, what is considered the basic purpose of business? A) Satisfaction of consumers. B) Maximizing profits. C) Reducing costs. D) Expanding market share. Show Answer Correct Answer: A) Satisfaction of consumers. 18. 18. A product is sold at a price below its actual cost is known as: A) Charm pricing. B) BOGOF. C) Image pricing. D) Loss Leader Pricing. Show Answer Correct Answer: D) Loss Leader Pricing. 19. Select the factor based on the explanation:Companies will change the position of their product in the market in order to better compete. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: E) Repositioning. 20. Choose the correct order of the ladder of customer loyalty. A) Suspect, Prospect, Client, Customer, Advocate. B) Prospect, Suspect, Client, Customer, Advocate. C) Suspect, Prospect, Advocate, Client, Customer. D) Suspect, Prospect, Customer, Client, Advocate. Show Answer Correct Answer: D) Suspect, Prospect, Customer, Client, Advocate. 21. What is the significance of a unique selling proposition (USP) in marketing? A) A USP differentiates a product from its competitors. B) A USP is irrelevant to consumer choice. C) A USP only applies to large businesses. D) A USP is the same as a brand slogan. Show Answer Correct Answer: A) A USP differentiates a product from its competitors. 22. The extended marketing mix for services includes which additional Ps beyond the traditional 4Ps? A) Performance, Potential, Production. B) Price, Promotion, Public Relations. C) Positioning, Packaging, Planning. D) Process, People, Physical Evidence. Show Answer Correct Answer: D) Process, People, Physical Evidence. 23. What is the role of big data analytics in developing customer insights? A) It helps in understanding customer behavior. B) It is not useful. C) It complicates the process. D) It is only for large companies. Show Answer Correct Answer: A) It helps in understanding customer behavior. 24. Which promotional tool includes activities like press releases, sponsorships, and special events, aimed at building good relations with the public? A) Sales Promotion. B) Public Relations (PR). C) Personal Selling. D) Direct Marketing. Show Answer Correct Answer: B) Public Relations (PR). 25. What are the challenges faced by marketing managers today? A) Focusing solely on traditional advertising. B) Reducing marketing budgets. C) Challenges include changing consumer behavior, data-driven decision making, increased competition, managing digital channels, and brand consistency. D) Simplifying product design. Show Answer Correct Answer: C) Challenges include changing consumer behavior, data-driven decision making, increased competition, managing digital channels, and brand consistency. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books