This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 68 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 68 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is one objective mentioned for companies in relation to their customers? A) To maximize profits at all costs. B) To understand and satisfy their needs. C) To minimize customer engagement. D) To limit product offerings. Show Answer Correct Answer: B) To understand and satisfy their needs. 2. Which of the following is concerned with the Quality performance of a product? A) Product concept. B) Selling concept. C) Marketing. D) Production. Show Answer Correct Answer: A) Product concept. 3. During which stage of the Product Life Cycle do sales rise rapidly, profits increase, and competitors start entering the market? A) Growth Stage. B) Introduction Stage. C) Maturity Stage. D) Decline Stage. Show Answer Correct Answer: A) Growth Stage. 4. An average product price is credited to shipping and transport alone. A) 25%. B) 15%. C) All the above. D) None of the above. Show Answer Correct Answer: B) 15%. 5. According to the document, good marketers see consumers as what? A) Data points. B) Complete human beings with all dimensions real people have. C) Just buyers of products. D) Market segments. Show Answer Correct Answer: B) Complete human beings with all dimensions real people have. 6. First stage of the product life cycle A) Start. B) Introduction. C) Beginning. D) Growth. Show Answer Correct Answer: B) Introduction. 7. Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from state-controlled to market-driven business ventures. Your ability to control ..... will most likely determine the future success of the country and its government. A) The culture. B) Marketing. C) Technology. D) Competitive environment. Show Answer Correct Answer: B) Marketing. 8. What factors contribute to effective brand positioning? A) Target market understanding and unique value proposition. B) Only advertising. C) Only product pricing. D) None of the above. Show Answer Correct Answer: A) Target market understanding and unique value proposition. 9. ..... is the way you advertise your product. A) Product. B) Promotion. C) Logo. D) Brand. Show Answer Correct Answer: B) Promotion. 10. Why is understanding consumer needs crucial for marketers? A) It is crucial for marketers to understand consumer needs to effectively tailor products and marketing strategies, ensuring customer satisfaction and loyalty. B) To increase product prices without justification. C) To ignore market trends and focus solely on production. D) To create generic advertisements that appeal to everyone. Show Answer Correct Answer: A) It is crucial for marketers to understand consumer needs to effectively tailor products and marketing strategies, ensuring customer satisfaction and loyalty. 11. Marketing is the process by which companies create ..... for customers and build strong customer ..... in order to capture value from customers in return. A) Ads, campaigns. B) Products, discounts. C) Value, relationships. D) None of the above. Show Answer Correct Answer: C) Value, relationships. 12. What motivates a business owner to improve efficiency? A) Income. B) Profits. C) Sales. D) Expenses. Show Answer Correct Answer: B) Profits. 13. Filipe is a chef at a restaurant. He always starts with his resources, such as raw vegetables and meats, and then turns them into a fully-cooked meal. When Filipe turns his ingredients into a complete meal, he's taking part in A) Mass production. B) Dispatching. C) The conversion process. D) Resource transformation. Show Answer Correct Answer: C) The conversion process. 14. Environmental issues regarding income of people in certain area is called A) Demographic. B) Ethical. C) Economic and Market Conditions. D) Legal. Show Answer Correct Answer: C) Economic and Market Conditions. 15. What are the four stages in the product life cycle? A) Introduction, Growth, Climax, Decline. B) Start, Growth, Decline, Retire. C) Introduction, Growth, Maturity, Decline. D) Conceptualisation, Introduction, Maturity, Decline. Show Answer Correct Answer: C) Introduction, Growth, Maturity, Decline. 16. The perceived monetary value of the bundle of economic, functional and psychological benefits customer expects A) Customer perceived value. B) Total Customer Benefits. C) Total Customer Cost. D) Customer Loyalty. Show Answer Correct Answer: B) Total Customer Benefits. 17. Which of the following uses direct approaches to connect and communicate with the specific customers and prospects using emails, mails, business letters, telephone and fax. etc. A) Direct selling. B) Direct marketing. C) Direct distribution. D) .Direct communication. Show Answer Correct Answer: B) Direct marketing. 18. A growing number of companies have taken on multi-channel distribution systems. A) Hybrid Marketing System. B) Horizontal Marketing System. C) All the above. D) None of the above. Show Answer Correct Answer: A) Hybrid Marketing System. 19. Identify the type of market research data based on the characteristics below:Data regarding competitors, their products, and their territory, etc that can be used to improve a company's market position A) Company data. B) Competitor data. C) Government data. D) Market research data. Show Answer Correct Answer: B) Competitor data. 20. A(n) ..... is a gathering of 6 to 10 people carefully selected by researchers based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest at length. A) Target group. B) Pilot group. C) Focus group. D) Customer base. E) Ethnographic group. Show Answer Correct Answer: C) Focus group. 21. Which of the following is NOT part of the traditional 4Ps of marketing? A) Product. B) Price. C) People. D) Place. Show Answer Correct Answer: C) People. 22. Aspect of marketing that deals with discouraging customers, in general, or a certain class of customers. A) Meta-marketing. B) Demarketing. C) Societal Marketing. D) Marketing myopia. Show Answer Correct Answer: B) Demarketing. 23. What distinguishes services from goods? A) Goods cannot have their quality measured. B) Services are intangible and cannot be stored. C) Goods are more expensive than services. D) Services always have a physical form. Show Answer Correct Answer: B) Services are intangible and cannot be stored. 24. It refers to that part of a brand which can be spoken. Identify. A) Product Mix. B) Brand name. C) Brand mark. D) Trade mark. Show Answer Correct Answer: B) Brand name. 25. Maruti Vega Ltd. entered into the market with coloured televisions and have now introduced products like audio systems, air-conditioners, washing machines, etc. The company is not only offering the products but also handling complaints and offering after-sales services. Identify the element of marketing mix discussed here. A) Price. B) Product. C) Place. D) Promotion. Show Answer Correct Answer: B) Product. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books