This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 69 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 69 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. One way to obtain reliable and up-to-date information about employment trends in a certain career or field is by A) Speaking with a salesperson. B) Reading older periodicals. C) Asking retired workers. D) Visiting government websites. Show Answer Correct Answer: D) Visiting government websites. 2. What does the 'D' in the DEPEST model stand for? A) Demographics. B) Distribution. C) Demand. D) Development. Show Answer Correct Answer: A) Demographics. 3. Which of these answer includes ONLY examples of demographics? A) Height, weight, shoe size. B) Occupation, marital status, hobbies. C) Location, favorite color, pet ownership. D) Age, gender, income, education level, ethnicity. Show Answer Correct Answer: D) Age, gender, income, education level, ethnicity. 4. The first step in the marketing process is: A) Product development. B) Market research. C) Selling. D) Promotion. Show Answer Correct Answer: B) Market research. 5. What does 'New Usage' refer to in the context of growing sales? A) Finding new users for existing products. B) Encouraging existing users to try different products. C) Finding new uses for the same product. D) Reducing product usage. Show Answer Correct Answer: C) Finding new uses for the same product. 6. What function of the business is The process of creating, promoting, and presenting a product to the consumers. A) Operations. B) Information technology. C) Accounting. D) Marketing. Show Answer Correct Answer: D) Marketing. 7. Describe the key components of consumer behavior. A) Key components of consumer behavior include psychological factors, social factors, cultural factors, and personal factors. B) Economic factors. C) Technological factors. D) Environmental factors. Show Answer Correct Answer: A) Key components of consumer behavior include psychological factors, social factors, cultural factors, and personal factors. 8. What are the key components of a successful branding strategy? A) Customer service training. B) Brand logo design. C) Social media presence. D) Key components include brand purpose, target audience, unique value proposition, consistent messaging, and effective marketing. Show Answer Correct Answer: D) Key components include brand purpose, target audience, unique value proposition, consistent messaging, and effective marketing. 9. Type of management in which managers supervise the employees who carry out the tasks assigned by top & middle management. A) Controlling. B) Middle management. C) Top management. D) Supervisory-level management. Show Answer Correct Answer: D) Supervisory-level management. 10. What effect does building a clientele have on selling costs? A) Reduces cost. B) Increases costs. C) Balances costs. D) Divides costs. Show Answer Correct Answer: A) Reduces cost. 11. Raising the price of the hot new Christmas toys because of predicted increase demand is an example of which marketing function? A) Marketing information management. B) Pricing. C) Promotion. D) Distribution. Show Answer Correct Answer: B) Pricing. 12. Brokers are intermediaries that function to bring buyers and sellers together A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 13. Online transactions safer and more secure from face-to-face transactions. A) False. B) True. C) All the above. D) None of the above. Show Answer Correct Answer: A) False. 14. Which one of the following is a "Generic" name of product? A) MRF Tyre. B) Close-up Toothpaste. C) Wristwatch. D) Canon Camera. Show Answer Correct Answer: C) Wristwatch. 15. Which of the following is correct with reference to main focus of marketing philosophies? A) Production concept-Customer needs. B) Product concept-Quantity of products. C) Selling concept-Existing products. D) Marketing concept-Quality of products. Show Answer Correct Answer: C) Selling concept-Existing products. 16. The order of the technology life cycles is research and development, ascent, maturity, decline A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 17. A company decides to add a new product line of organic beverages to its existing product mix of snacks and meals. This is an example of: A) Product line extension. B) Product mix expansion. C) Brand extension. D) Product diversification. Show Answer Correct Answer: B) Product mix expansion. 18. ..... is the deliberate action of an organisation for promoting goodwill between itself and the society A) Marketing mix. B) Advertising. C) Public relations. D) Selling. Show Answer Correct Answer: C) Public relations. 19. Researchers usually start their investigation by examining some of the rich variety of low-cost and readily available ..... data, then collect ..... data if the needed data don't exist or are dated, inaccurate, incomplete or unreliable. A) Primary; secondary. B) Secondary; primary. C) Primary; econometric. D) Secondary; econometric. E) Exploratory; econometric. Show Answer Correct Answer: B) Secondary; primary. 20. Within 2 years of its inception, ABC Limited has created a positive image about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines. A) Advertising. B) Personal selling. C) Public relation. D) Sales promotion. Show Answer Correct Answer: C) Public relation. 21. A positioning statement should ideally include: A) The target market and unique value of the brand. B) A detailed list of all product features. C) The competitor's pricing strategy. D) Sales quotas. Show Answer Correct Answer: A) The target market and unique value of the brand. 22. A marketing survey is required for ..... A) Deciding marketing strategies. B) Deciding product strategies. C) Deciding pricing strategies. D) All of these. Show Answer Correct Answer: D) All of these. 23. Salah satu syarat skiming price adalah ..... A) Merebut pasar dengan harga bersaing. B) Konsumen penghasilan tinggi. C) Konsumen penghasilan rendah. D) Menerobos pasar karena jumlah produk sejenis banyak. E) Biar terjadi perang harga. Show Answer Correct Answer: B) Konsumen penghasilan tinggi. 24. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with themarketing mix activity of: A) Distribution. B) Pricing. C) Product development. D) Promotion. Show Answer Correct Answer: D) Promotion. 25. Given a Variable Cost of Php 50.00, Fixed Cost of Php 300, 000, and Expected Unit Sales of 60, 000, what is the Unit Cost? A) Php 55.00. B) Php 50.00. C) Php 100.00. D) Php 105.00. Show Answer Correct Answer: A) Php 55.00. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books