This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 70 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 70 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. How does packaging influence consumer buying behavior? A) Packaging influences consumer buying behavior through attention-grabbing design, informative details, brand image, and emotional appeal. B) Packaging has no impact on consumer buying behavior. C) Packaging only affects product quality perception. D) Consumers are not influenced by packaging design. Show Answer Correct Answer: A) Packaging influences consumer buying behavior through attention-grabbing design, informative details, brand image, and emotional appeal. 2. When looking at consumer income, marketers are most interested in A) Discretionary income. B) Deferred income. C) Inflationary income. D) Disposable income. Show Answer Correct Answer: A) Discretionary income. 3. A ..... is an elaborated version of the idea expressed in consumer terms. A) Test brand. B) "alpha" product. C) "beta" version. D) Product concept. Show Answer Correct Answer: D) Product concept. 4. THE QUESTION "WHEN YOU HEAR THE WORD MARKETING?" IS AN EXAMPLE OF WHAT TYPE OF OPEN-END QUESTION? A) SENTENCE COMPLETION. B) STORY COMPLETION. C) COMPLETELY UNSTRUCTURED. D) WORD ASSOCIATION. Show Answer Correct Answer: D) WORD ASSOCIATION. 5. The type of management that implements the decisions of top management, plans how the departments under them can work to reach top management's goals. A) Middle management. B) Vertical organization. C) Horizontal organization. D) Supervisory-level management. Show Answer Correct Answer: A) Middle management. 6. Rechargeable batteries are an example of what type of innovation? A) Product. B) Paradigm. C) Convertible. D) Categorical. Show Answer Correct Answer: A) Product. 7. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. identify the realated function of labelling ..... A) Describes the product and specifies the content. B) Identification of the product or brand. C) Grading of the product. D) Helps in promotion of the products. Show Answer Correct Answer: D) Helps in promotion of the products. 8. REMIEL JACOB MONITOR THE CHANGES IN POPULATION TO BE UPDATED IN THE CHANGES HAPPENING IN WHAT ENVIRONMENTAL FORCE? A) DEMOGRAPHIC ENVIRONMENT. B) ECONOMIC ENVIRONMENT. C) TECHNOLOGICAL ENVIRONMENT. D) POLITICAL LEGAL ENVIRONMENT. Show Answer Correct Answer: A) DEMOGRAPHIC ENVIRONMENT. 9. Setting goals for a project and determining how to reach them. A) Organizing. B) Controlling. C) Planning. D) Remedial action. Show Answer Correct Answer: C) Planning. 10. Explain the importance of a target market. A) Identifying a target market increases production costs. B) A target market only benefits large corporations. C) The importance of a target market lies in its ability to guide marketing efforts, enhance product relevance, and improve resource allocation. D) A target market is irrelevant to marketing strategies. Show Answer Correct Answer: C) The importance of a target market lies in its ability to guide marketing efforts, enhance product relevance, and improve resource allocation. 11. In searching out suppliers, industrial purchasers should obtain ..... from potential vendors. A) Resource files. B) Purchasing orders. C) Buying plans. D) Price quotations. Show Answer Correct Answer: D) Price quotations. 12. When a company adds a customer loyalty program to a product offering, this is an example of enhancing the: A) Core product. B) Actual product. C) Augmented product. D) Tangible product. Show Answer Correct Answer: C) Augmented product. 13. In the history of marketing, when did the production period end? A) In the late 1800s. B) In the early 1900s. C) In the 1920s. D) After the end of the Second World War. Show Answer Correct Answer: C) In the 1920s. 14. Some resources are available to managers who need to recruit new employees. (Current employees; Media advertising; State employment services) A) Vertical Organization. B) Middle management. C) Supervisory-level management. D) Recruiting. Show Answer Correct Answer: D) Recruiting. 15. Berikut ini merupakan perspektif 4P dari sisi Buyer A) Planning. B) Company. C) Convenience. D) Strategy. Show Answer Correct Answer: C) Convenience. 16. Which element of marketing mix includes after sales service offered to the customers. A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: A) Product. 17. The value that a brand contributes to a product in the marketplace is ..... A) Brand awareness. B) Brand loyalty. C) Brand image. D) Brand equity. Show Answer Correct Answer: D) Brand equity. 18. What is advertisement try to do? A) To buy a product. B) To sell a product. C) To make a product. D) To survey a product. Show Answer Correct Answer: B) To sell a product. 19. Which of the following is not a Company Orientation towards Marketplace? A) Production Concept. B) Distribution Concept. C) Marketing Concept. D) Product Concept. Show Answer Correct Answer: B) Distribution Concept. 20. What does the societal marketing concept focus on? A) Reducing production costs. B) Aggressive selling techniques. C) Meeting customer needs while enhancing societal well-being. D) Maximizing profits at any cost. Show Answer Correct Answer: C) Meeting customer needs while enhancing societal well-being. 21. The provision or transfer of goods, services, or ideas in return for something of value is known as? A) Marketing. B) Supply Chain. C) Exchange. D) Sales. Show Answer Correct Answer: C) Exchange. 22. Trying to sell dog treats to pet owners is an example of A) Brand. B) Competition. C) Product. D) Target market. Show Answer Correct Answer: D) Target market. 23. Which marketing strategy focuses on creating a unique image for a product in the consumer's mind? A) Branding Strategy. B) Pricing Strategy. C) Distribution Strategy. D) Promotional Strategy. Show Answer Correct Answer: A) Branding Strategy. 24. Which of the following you should consider when evaluating the attractiveness of a given market or market segment? A) Size of the market or market segment. B) Growth rate of the market. C) Segment competition. D) All of the above. Show Answer Correct Answer: D) All of the above. 25. What type of business is A business owned by only one person. A) Partnership. B) Sole proprietorship. C) Corporation. D) Franchise. Show Answer Correct Answer: B) Sole proprietorship. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books