This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 71 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 71 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Why is organizing competitor data important? A) To reduce marketing costs. B) To make informed strategic decisions. C) To avoid overestimating market demand. D) To confuse competitors. Show Answer Correct Answer: B) To make informed strategic decisions. 2. An opportunity for an employee and a manager to obtain valuable feedback when and employee leaves the company. A) Corrective Discipline. B) Preventive discipline. C) Exit interview. D) Effective Management Techniques. Show Answer Correct Answer: C) Exit interview. 3. How do social media platforms influence digital marketing? A) Social media platforms only serve as a news source. B) Social media platforms have no impact on consumer behavior. C) Social media platforms reduce the need for digital marketing. D) Social media platforms influence digital marketing by enabling targeted advertising, direct consumer engagement, and content sharing. Show Answer Correct Answer: D) Social media platforms influence digital marketing by enabling targeted advertising, direct consumer engagement, and content sharing. 4. IT REFERS TO A SET OF SPECIFIC ACTIVITIES EMPLOYED TO EXECUTE A GIVEN STRATEGY A) STRATEGY. B) PLAN. C) TACTICS. D) GAME PLAN. Show Answer Correct Answer: C) TACTICS. 5. A company wants to expand its market reach by targeting a new customer segment. What is the first step in this process? A) Conducting market research. B) Launching a new advertising campaign. C) Redesigning the product. D) Analyzing competitor strategies. Show Answer Correct Answer: A) Conducting market research. 6. IT IS THE HEART OF THE INTERNAL RECORDS SYSTEM. A) SALES INFORMATION SYSTEMS. B) THE ORDER-TO-PAYMENT CYCLE. C) DATABASES. D) DATA MINING. Show Answer Correct Answer: B) THE ORDER-TO-PAYMENT CYCLE. 7. Encouraging team members to contribute to and take responsibility for the management process. A) Middle management. B) Empowerment. C) Controlling. D) Organizing. Show Answer Correct Answer: B) Empowerment. 8. Which of the following best describes White Goods? A) Electronic items like televisions and music systems. B) Heavy consumer durables such as refrigerators, washing machines, and air conditioners. C) Fabric-based products like furniture and carpets. D) Perishable household items like food and soap. Show Answer Correct Answer: B) Heavy consumer durables such as refrigerators, washing machines, and air conditioners. 9. What is the purpose of A/B testing in digital marketing? A) To create a single marketing strategy without variations. B) The purpose of A/B testing is to identify which version of a marketing asset performs better to improve overall effectiveness. C) To determine the best time to post on social media. D) To analyze customer demographics for targeted advertising. Show Answer Correct Answer: B) The purpose of A/B testing is to identify which version of a marketing asset performs better to improve overall effectiveness. 10. Which marketing management concept considers product quality and features as the key to a company's success? A) Production-oriented concept. B) Product-oriented concept. C) Sales-oriented concept. D) Marketing-oriented concept. Show Answer Correct Answer: B) Product-oriented concept. 11. Describe the different levels of a product. A) Core benefits, Basic product, Expected product, Augmented product, Potential product. B) Core product, Basic product, Expected product, Supplementary product, Potential product. C) Basic product, Core benefits, Enhanced product, Augmented product, Potential product. D) Core benefits, Expected product, Basic product, Augmented product, Future product. Show Answer Correct Answer: A) Core benefits, Basic product, Expected product, Augmented product, Potential product. 12. What is the most common form of advertisement? A) Print. B) Radio. C) Television. D) Hoarding. Show Answer Correct Answer: C) Television. 13. Which of the following conditions is not necessarily required for an exchange to take place? A) There must be at least two parties, and one must have something of value to the other. B) At least one party must have money. C) Each party must be able to transact and transfer what they have. D) Each party must have the freedom to accept or reject the offer and be confident they should or want to engage in the exchange. Show Answer Correct Answer: B) At least one party must have money. 14. Which research type uses open-ended questions and group interviews? A) Quantitative research. B) Closed-survey research. C) Qualitative research. D) Numerical analysis. Show Answer Correct Answer: C) Qualitative research. 15. The main focus of marketing is? A) Customer. B) Product. C) Sales. D) Innovation. Show Answer Correct Answer: A) Customer. 16. As a global leader in the consumer electronics and entertainment industries, Sony has set forth 'Road to Zero environmental plan', to achieve a zero environmental' effect by the year 2050 by producing world-class products in a manner that both protects and promotes a healthy and sustainable planet.In the context of above case:Identify the marketing philosophy being implemented by the company. A) Marketing. B) Societal Marketing. C) Product. D) Production. Show Answer Correct Answer: B) Societal Marketing. 17. Marketers have traditionally classified products on the basis of three characteristics:, tangibility, and use. A) Customer value hierarchy. B) Expected. C) Augmented. D) Durability. Show Answer Correct Answer: D) Durability. 18. Once the essential benefit is translated into a tangible or functional form, combining the physical features and basic qualities that make the offering usable, it is referred to as the: A) Core Benefit. B) Basic Product. C) Expected Product. D) Augmented Product. E) Potential Product. Show Answer Correct Answer: B) Basic Product. 19. Identify the factor which is not the immediate function of marketing? A) Sales. B) Profit maximization. C) Packaging. D) Advertising. Show Answer Correct Answer: B) Profit maximization. 20. Which function of a marketing-information management system involves collecting facts and figures from internal and external sources of an ongoing basis? A) Data processing. B) Information reporting. C) Data gathering. D) Marketing research. Show Answer Correct Answer: C) Data gathering. 21. What are the components of the marketing environment? A) Internal and external. B) Micro and macro. C) Primary and secondary. D) Promotional and operational. Show Answer Correct Answer: B) Micro and macro. 22. The term 'strategic 3C's of marketing strategy' refers to which components? A) Company, Customer, Competition. B) Cost, Communication, Channel. C) Creativity, Control, Consistency. D) Concept, Client, Commerce. Show Answer Correct Answer: A) Company, Customer, Competition. 23. A marketing activity concentrates on the physical protection of a product is known as: A) Labelling. B) Packaging. C) Branding. D) Logistics. Show Answer Correct Answer: B) Packaging. 24. ..... is a measure of how well-known a product is in the marketplace. A) Core brand. B) Brand loyalty. C) Brand awareness. D) Marketing plan. Show Answer Correct Answer: C) Brand awareness. 25. What are the key components of a successful brand strategy? A) Brand logo design. B) Social media presence. C) Product pricing strategy. D) Key components of a successful brand strategy include brand purpose, target audience, unique value proposition, consistent messaging, and effective communication. Show Answer Correct Answer: D) Key components of a successful brand strategy include brand purpose, target audience, unique value proposition, consistent messaging, and effective communication. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books