This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 72 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 72 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Who is the Father of marketing? A) E.J.Mc Carthy. B) Philip Kotler. C) Robert Lautherborn. D) Stanton. Show Answer Correct Answer: B) Philip Kotler. 2. Which of these does the business lose money A) Introduction. B) Growth. C) Decline. D) Maturity. Show Answer Correct Answer: A) Introduction. 3. As a marketer which of the following would you NOT recommend in your direct and digital marketing efforts? A) Direct mail. B) Catalogues. C) Press releases. D) Mobile marketing. Show Answer Correct Answer: C) Press releases. 4. Why is market segmentation carried out? A) To provide a commercially viable method of serving the customers. B) To break down large markets into smaller markets. C) Allows the achievement of greater market share. D) Provides an opportunity to surpass competitors. Show Answer Correct Answer: A) To provide a commercially viable method of serving the customers. 5. Berikut ini yang bukan merupakan syarat segmentasi yang efektif, yaitu ..... A) Differentiable (dapat dibedakan). B) Accessible (dapat dijangkau). C) Marketable (dapat dipasarkan). D) Measurable (terukur). E) Actionable (dapat dilayani). Show Answer Correct Answer: C) Marketable (dapat dipasarkan). 6. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum? A) Production concept. B) Product concept. C) Marketing concept. D) Selling concept. Show Answer Correct Answer: A) Production concept. 7. Which of the following is a demographic segmentation variable? A) Psychographics. B) Lifestyle. C) Age. D) Usage rate. Show Answer Correct Answer: C) Age. 8. What is a product hierarchy? A) The system for tracking product inventory. B) The process of creating a new product. C) The arrangement of products into various levels based on their importance and use. D) None of the above. Show Answer Correct Answer: C) The arrangement of products into various levels based on their importance and use. 9. What is market research? A) It is about finding out about how to manage a firm's marketing strategies. B) It is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. C) It is finding out about how governments can assist you in marketing your goods overseas. D) It is about researching markets all over the world. Show Answer Correct Answer: B) It is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. 10. What is the significance of brand loyalty in marketing? A) It eliminates the need for advertising. B) It reduces production costs. C) It helps in gaining trust in a competitive industry. D) It increases employee satisfaction. Show Answer Correct Answer: C) It helps in gaining trust in a competitive industry. 11. Pengertian dari Maximum Market Skimming? A) Perusahaan berusaha meraih berbagai segmen pasar dan berusaha untuk menetapkan harga setinggi mungkin. B) Perusahaan mungkin memiliki tujuan untuk menjadi pemimpin dalam kualitas produk di pasar. C) Beberapa perusahaan ingin memaksimalkan pangsa pasarnya. D) Banyak perusahaan berusaha untuk menetapkan harga yang dapat memaksimalkan keuntungan pada saat ini. Show Answer Correct Answer: A) Perusahaan berusaha meraih berbagai segmen pasar dan berusaha untuk menetapkan harga setinggi mungkin. 12. How are sales forecasts calculated? A) A firm estimates the total market and then estimates their share of that market to determine a sales forecast of a particular product. B) Includes distribution strategy, effective sales force, increased promotion, different prices. C) Include a budget for sales/revenues, identifying new marketing strategies, setting a sales quotas for sales staff, etc. D) All of the above. Show Answer Correct Answer: A) A firm estimates the total market and then estimates their share of that market to determine a sales forecast of a particular product. 13. The life cycle of a product goes through how many defined stages? A) 2. B) 4. C) 5. D) 6. Show Answer Correct Answer: B) 4. 14. Is composed of independent organizations at various stages of production and distribution. A) Corporate VMS. B) Contractual VMS. C) All the above. D) None of the above. Show Answer Correct Answer: B) Contractual VMS. 15. A garment showroom wants to promote its sale. It has introduced a scheme of 50% +40 % off. It is an example of which sales promotion technique? A) Discount. B) Lucky draw. C) Quantity gift. D) Usable benefit. Show Answer Correct Answer: A) Discount. 16. Internal and external factors impact how retailers price products. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 17. The decline in the average cost with accumulated production is called the ..... A) Variable cost. B) Demand curve. C) Learning curve. D) Supply curve. Show Answer Correct Answer: C) Learning curve. 18. A Strong customer relationship is the cornerstone of well-conceived holistic marketing orientation A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 19. Which of the following is NOT a brand of HUL? A) Complan. B) Boost. C) Horlicks. D) Lipton. Show Answer Correct Answer: A) Complan. 20. The demand for a product is ..... when price cut causes revenue to increase. A) Income elastic. B) Price elastic. C) Cross elastic. D) None of the above. Show Answer Correct Answer: B) Price elastic. 21. What does the term 'target audience' refer to? A) The entire market. B) A specific group of consumers. C) Competitors. D) All stakeholders. Show Answer Correct Answer: B) A specific group of consumers. 22. Marketers need to identify and understand customer wants and needs in order to develop successful products. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 23. Louis Vuitton producing multiple sizes and colors of handbags represents: A) Width. B) Depth. C) Length. D) Consistency. Show Answer Correct Answer: B) Depth. 24. Marketers can clearly and effectively communicate their brands story and messaging across several communication channels to create awareness is a benefit of integrated marketing communication. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 25. Segmentation in which market is divided on the basis of region, size of area, population density etc is A) Behavioral. B) Demographic. C) Geographic. D) None of the above. Show Answer Correct Answer: C) Geographic. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books