This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 73 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 73 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What process do businesses follow in order to direct and control all phases in the life of a good or service? A) Idea positioning. B) Product managing. C) Concept testing. D) Growth marketing. Show Answer Correct Answer: B) Product managing. 2. Which of the following IS NOT a factor or characteristic affecting consumer buying behavior? A) Social. B) Personal. C) Competition. D) Cultural. Show Answer Correct Answer: C) Competition. 3. Metode pricing yang menentukan harga yang akan menghasilkan tingkat penghasilan atas investasi sasaran (ROI)nya disebut ..... A) Markup. B) Target-return. C) Perceived-Value. D) Value. Show Answer Correct Answer: B) Target-return. 4. Chick-Fila is an example of what type of business represented in our society? A) Service. B) Global/International. C) Retail. D) Online. E) Franchise. Show Answer Correct Answer: E) Franchise. 5. What factors influence consumer buying behavior? A) Psychological, personal, social, and cultural factors. B) Economic and environmental factors. C) Seasonal and geographical factors. D) Technological and legal factors. Show Answer Correct Answer: A) Psychological, personal, social, and cultural factors. 6. What is the difference between primary and secondary packaging? A) Primary packaging directly holds the product; secondary packaging groups primary packages for distribution. B) Primary packaging is for bulk items; secondary packaging is for individual sale. C) Primary packaging is used for marketing; secondary packaging is for storage. D) Primary packaging is always made of plastic; secondary packaging is always cardboard. Show Answer Correct Answer: A) Primary packaging directly holds the product; secondary packaging groups primary packages for distribution. 7. Public Relations is managed by which marketing mix? A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: D) Promotion. 8. Customer behavior is the analysis of the behavior of ..... and ..... who buy goods and services for ..... consumption. A) Individuals, business, private. B) Businesses, households, public. C) Individuals, households, personal. D) Businesses, households, personal. Show Answer Correct Answer: C) Individuals, households, personal. 9. How can market research inform segmentation strategies? A) Market research informs segmentation strategies by identifying consumer preferences and behaviors, enabling targeted marketing. B) Market research eliminates the need for customer feedback. C) Segmentation strategies are solely based on demographic data. D) Market research is only useful for product pricing. Show Answer Correct Answer: A) Market research informs segmentation strategies by identifying consumer preferences and behaviors, enabling targeted marketing. 10. Syarat transaksi di bawah ini kecuali ..... A) Kualitas produk. B) Ketentuan produk. C) Ketentuan harga. D) Pengiriman. E) Pembayaran. Show Answer Correct Answer: B) Ketentuan produk. 11. When a customer asks for a particular item, and the salesperson recommends a different item to satisfy the needs of that customer, the salesperson is engaging in A) Suggestion selling. B) Product knowledge. C) Product substitution. D) Buying signals. Show Answer Correct Answer: C) Product substitution. 12. MARKETING RESEARCH IS FOR LARGE COMPANIES ONLY A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 13. Which resource is most appropriate for use during an orientation for new employees? A) Slide presentation. B) Employee handbooks. C) Intranet. D) Coworkers. Show Answer Correct Answer: B) Employee handbooks. 14. In this stage of the product life cycle, advertising is focused on attracting the mass markets and marketers focus on building heavy distribution outlets to meet consumer demand. A) Growth. B) Introduction. C) Product Development. D) Maturity. E) Decline. Show Answer Correct Answer: A) Growth. 15. Which of the stages in the Marketing Funnel is not included? A) Awareness. B) Interest. C) Proclamation. D) Evaluation. Show Answer Correct Answer: C) Proclamation. 16. Main objective of Marketing is- A) To increase sales. B) Profit earning. C) To increase production. D) To satisfy the customer need. Show Answer Correct Answer: D) To satisfy the customer need. 17. How does the decision-making process vary between high and low involvement purchases? A) The decision-making process is identical for both high and low involvement purchases. B) The decision-making process for high involvement purchases is more complex and time-consuming. C) Low involvement purchases require extensive research and analysis. D) High involvement purchases are always impulsive decisions. Show Answer Correct Answer: B) The decision-making process for high involvement purchases is more complex and time-consuming. 18. Internal capabilities of the company A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: B) Production. 19. A manager's ability to increase an employee's willingness to accomplish thecompany objectives is: A) Incentive. B) Motivation. C) Approval. D) Evaluation. Show Answer Correct Answer: B) Motivation. 20. Utilizing research findings and data analysis is beneficial to the ..... A) Company, Stakeholders, and Customers. B) Competitors only. C) Suppliers only. D) Government agencies only. Show Answer Correct Answer: A) Company, Stakeholders, and Customers. 21. Which is a factor that directly affects the cost of promotion? A) Type of media selected. B) Number of employees. C) Marketing research. D) Product mix. Show Answer Correct Answer: A) Type of media selected. 22. ..... management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A) Marketing. B) Knowledge. C) Operations. D) Strategic. E) Distribution. Show Answer Correct Answer: A) Marketing. 23. It is a simple, cost effective and measurable way of reaching your customer that include e-newsletters, promotional emails to generate leads or offers for existing customers or ads that can appear in other emails. A) Direct mail. B) Email marketing. C) Email advertising. D) Direct marketing. Show Answer Correct Answer: B) Email marketing. 24. Digital marketing includes SEO, social media, and email campaigns. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 25. What are the 4Ps of the Marketing Mix? A) Product, Price, Place, Promotion. B) Placement, Price, Production, Public Relations. C) Promotion, Packaging, Profit, Publicity. D) Product, Place, Price, People. Show Answer Correct Answer: A) Product, Price, Place, Promotion. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books