This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 74 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 74 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Perusahaan berkonsentrasi melayani berbagai kebutuhan dalam kelompok tertentu, merupakan pola ..... A) Sigle Segment Concentration. B) Selective Specialization. C) Product Specialization. D) Full Market Coverage. E) Market Specialization. Show Answer Correct Answer: E) Market Specialization. 2. A company offering eco-friendly cleaning products segments its market based on consumers' environmental consciousness. What type of segmentation is this? A) Demographic segmentation. B) Behavioral segmentation. C) Psychographic segmentation. D) Geographic segmentation. Show Answer Correct Answer: C) Psychographic segmentation. 3. A means of encouraging appropriate workplace behavior in order to improve employee performance. A) Remedial action. B) Preventive discipline. C) Corrective Discipline. D) Effective Management Techniques. Show Answer Correct Answer: A) Remedial action. 4. . Which step in the new-product development process involves seeking feedback from consumers in order to know what response they would give to a proposed product? A) Idea generation. B) Product screning. C) Concept testing. D) Feasibility analysis. Show Answer Correct Answer: C) Concept testing. 5. Desain, pengumpulan, analisis dan pelaporan yang sistematis atas data dan segala penemuan yang relevan dengan situasi pemasaran tertentu yang dihadapi perusahaan, disebut sebagai ..... A) Sistem intelijen pemasaran. B) Sistem pemasaran analisis. C) Sistem pelaporan internal. D) Sistem manajemen usaha. E) Riset pemasaran. Show Answer Correct Answer: E) Riset pemasaran. 6. Who among the following has propounded the classification of 4P's of marketing? A) James Culliton. B) N.H.Borden. C) Robert Lauterborn. D) E.J.McCarthy. Show Answer Correct Answer: D) E.J.McCarthy. 7. Relates to the physical premises, area, or space within which customers engage with company representatives. A) Product. B) Place. C) Physical Evidence. D) People. Show Answer Correct Answer: C) Physical Evidence. 8. Samsung offering smartphones, TVs, home appliances, laptops, and wearables demonstrates which dimension? A) Depth. B) Width. C) Consistency. D) Length. Show Answer Correct Answer: B) Width. 9. What is the fullname of the reporter in Creating Brand Equity? A) Josh Cabural. B) Josua Cabural. C) Joshua Cabural. D) Joshuah Cabural. Show Answer Correct Answer: B) Josua Cabural. 10. ..... environment consists of the larger societal forces that affect the PESTEL A) New. B) Micro. C) Macro. D) Internal. Show Answer Correct Answer: C) Macro. 11. What is the concept of Customer Lifetime Value? A) The profit margin on a single sale. B) The number of products a customer purchases in a year. C) The cost of acquiring a new customer. D) The total revenue a customer brings in over their lifetime. Show Answer Correct Answer: D) The total revenue a customer brings in over their lifetime. 12. Select the explanation for merchandising-related discounts, Reduction in price as a result of buying in larger quantities A) Cash discounts. B) Quantity discounts. C) Trade discounts. D) Seasonal discounts. Show Answer Correct Answer: B) Quantity discounts. 13. The task of any business is to deliver ..... at a profit. A) Customer needs. B) Products. C) Customer value. D) Quality. Show Answer Correct Answer: C) Customer value. 14. Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service. A) MARKETING PLAN. B) MARKET RESEARCH. C) MARKETING STRATEGY. D) PRODUCT TESTING. Show Answer Correct Answer: B) MARKET RESEARCH. 15. A description of the ultimate goals of a company. A) Recruiting. B) Mission Statement. C) Human Resources. D) Rewards and encourage creativity. Show Answer Correct Answer: B) Mission Statement. 16. In which branding strategy does a company use different brand names for its various products in the same product category? A) Family branding. B) Individual branding. C) Corporate Branding. D) Combination Branding. Show Answer Correct Answer: B) Individual branding. 17. Scope of ..... is limited but scope of ..... is wider. A) Marketing, selling. B) Selling, marketing. C) Marketing, Publicity. D) Selling, Manufacturing. Show Answer Correct Answer: B) Selling, marketing. 18. In some sectors, the competition between companies for ..... is fierce. A) Product launch. B) Special offer. C) Brand loyalty. D) Market share. Show Answer Correct Answer: D) Market share. 19. Manakah yang tidak bisa dipasarkan oleh pemasar: A) Organisasi. B) Orang. C) Transmisi. D) Tempat. E) Pengalaman. Show Answer Correct Answer: C) Transmisi. 20. CMO and DOSM are two same positions at a business A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 21. Packaging helps the marketer in ..... A) Raising the standard of health and sanitation. B) Innovation opportunities. C) Product differentiation. D) All of the above. Show Answer Correct Answer: D) All of the above. 22. A company wants to know why sales of a certain product are not growing. Its purpose in conducting marketing research is to ..... A) Monitor. B) Test hypotheses. C) Explain. D) Predict. Show Answer Correct Answer: C) Explain. 23. The basic objective of all placement decisions or strategies is to make the product accessible to the consumer. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 24. In the marketing system, who or what has the final say in deciding which product or service to buy? A) Suppliers. B) Competitors. C) Marketing intermediaries. D) Customers or end users. Show Answer Correct Answer: D) Customers or end users. 25. Which stage of the Product Life Cycle is characterized by increasing competition and expanding product adoption? A) Introduction. B) Growth. C) Maturity. D) Decline. Show Answer Correct Answer: B) Growth. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books